India Nutritional Supplements Market To Reach $60.42 Billion By 2030

India Nutritional Supplements Market Growth & Trends

The India nutritional supplements market size is anticipated to reach USD 60.42 billion by 2030, expanding at a CAGR of 8.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing access to nutritional supplements and their increasing acceptance are some of the major factors driving the market growth. The increasing penetration of market players through various channels has increased consumers' access to nutritional supplements, thereby contributing to market growth. For instance, in April 2021, Fitday Private Limited announced the plans to open 50 brick-and-mortar stores in India by 2023. The company took this step to reach a larger consumer base and increase people's access to nutritional supplements.

The changing lifestyle in the country, such as lack of physical activities and changes in eating habits, has increased the occurrence of lifestyle diseases such as obesity, heart disease, and diabetes in the country. According to the “Accidental Deaths and Suicides in India 2022” report, the number of sudden deaths due to heart attack has increased from 28,413 in 2021 to 32,457 in 2022. This alarming rise in serious health conditions is anticipated to increase the demand for nutritional supplements and drive market growth.

India is witnessing a shift toward health consciousness and fitness, which has increased the demand for nutritional supplements in the country. These growth opportunities offered by the country’s market are attracting several international companies and new products, further contributing to the market growth. For instance, in September 2022, Centrum entered India with the launch of its Centrum Multivitamin range. This range meets the new age generation's needs in the country by recognizing the nutritional requirements of different ages and genders. These increasing product alternatives are anticipated to increase the consumption of nutritional supplements and drive market growth.

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India Nutritional Supplements Market Report Highlights

• Based on product, the functional foods and beverages segment dominated the market with a revenue share of over 55% share in 2023 owing to the growing awareness about the benefits of consuming functional foods and beverages. On the other hand, the sport nutrition segment is expected to grow at the fastest CAGR from 2024 to 2030.

• Based on formulation, the powder segment dominated the market with a revenue share of over 35% in 2023. The powder formation of nutritional supplements offers advantages to the consumer, such as easy consumption and can even be easily absorbed in the body.

• The capsules segment is anticipated to grow at the fastest CAGR from 2024 to 2030, owing to the increasing emphasis of market players on capsule supplement developments.

• In October 2022, Dabur India Ltd announced the launch of the Real Health Peanut Butter range. This launch entered the company's peanut butter market and is anticipated to strengthen the company’s Real portfolio.

India Nutritional Supplements Market Segmentation

Grand View Research has segmented the India nutritional supplements market based on product, formulation, sales channel, and consumer group:

India Nutritional Supplements Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Sports Nutrition

  • Sport Supplements

    • Protein Supplements

      • Egg Protein

      • Soy Protein

      • Pea Protein

      • Lentil Protein

      • Hemp Protein

      • Casein

      • Quinoa Protein

      • Whey Protein

        • Whey Protein Isolate

        • Whey Protein Concentrate

    • Vitamins

    • Minerals

      • Calcium

      • Potassium

      • Magnesium

      • Iron

      • Zinc

    • Amino Acids

      • BCAA

      • Arginine

      • Aspartate

      • Glutamine

      • Beta Alanine

      • Creatine

      • L-carnitine

    • Probiotics

    • Omega -3 Fatty Acids

    • Carbohydrates

      • Maltodextrin

      • Dextrose

      • Waxy Maize

      • Karbolyn

    • Detox Supplements

    • Electrolytes

    • Others

  • Sports Drinks

    • Isotonic

    • Hypotonic

    • Hypertonic

  • Sports Foods

    • Protein Bars

    • Energy Bars

    • Protein Gel

  • Meal Replacement Products

  • Weight Loss Products

• Fat Burner

  • Green Tea

  • Fiber

  • Protein

  • Green Coffee

  • Others (Turmeric, Ginseng, Cranberry, Garcinia cambogia)

• Dietary Supplements

  • Vitamins

    • Multivitamin

    • Vitamin A

    • Vitamin B

    • Vitamin C

    • Vitamin D

    • Vitamin E

  • Minerals

  • Enzymes

  • Amino Acids

  • Conjugated Linoleic Acids

  • Others

• Functional Foods and Beverages

  • Probiotics

  • Omega -3

  • Others

India Nutritional Supplements Formulation Outlook (Revenue, USD Billion, 2018 - 2030)

• Tablets

• Capsules

• Powder

• Softgels

• Liquid

• Others

India Nutritional Supplements Sales Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Brick & Mortar

  • Direct Selling

  • Chemist/Pharmacies

  • Health Food Shops

  • Hyper Markets

  • Super Markets

• E-commerce

India Nutritional Supplements Consumer Group Outlook (Revenue, USD Billion, 2018 - 2030)

• Infants

• Children

• Adults

  • Age Group 21 to 30

  • Age Group 31 to 40

  • Age Group 41 to 50

  • Age Group 51 to 65

• Pregnant

• Geriatric

List of Key Players in the India Nutritional Supplements Market

• Sun Pharmaceuticals Industries Ltd.

• Himalaya Wellness Company

• Unilever

• Cipla Health Limited (CHL)

• Dabur India Ltd

• GSK plc.

• Amway India Enterprises Pvt. Ltd.

• MuscleBlaze

• Britannia Industries

• Abbott Laboratories