The Thailand aesthetic medicine market size is expected to reach USD 1.89 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 13.6% from 2021 to 2028. The market is majorly driven by the increasing adoption of minimally invasive and non-invasive procedures, coupled with the growth in the population susceptible to signs of aging. Moreover, an increase in the incidence of road accidents is driving the demand for reconstructive surgeries, which is fuelling the growth of the aesthetic medicine market in the country.
According to the International Society of Aesthetic Plastic Surgery (ISAPS), among Asian countries, Thailand is among the top ten countries with the highest number of invasive as well as non-invasive procedures. Cities such as Bangkok and Phuket are major cosmetic surgery hubs in the country, which have clusters of major aesthetic surgery hospitals and clinics.
According to a survey by the International Society of Aesthetic Plastic Surgery in 2019, around 92,597 invasive aesthetic procedures were performed in the country. Moreover, Thailand is a tourism-dependent economy where medical tourism is flourishing due to low treatment costs and high-quality post-treatment services. According to the Journal of Community Development Research, Thailand’s medical tourism industry expanded with a 10% revenue growth in 2019 from 2018. These factors might boost the growth of the aesthetic medicine market.
The advent of the Covid-19 pandemic has resulted in the cessation of medical tourism in Thailand. The majority of the medical tourists visit the country for cosmetic procedures, however, the international travel ban and lockdown restrictions due to the pandemic have resulted in the shutting down of aesthetic clinics, thereby affecting the country’s aesthetic medicine market. However, according to Bangkok Post, Thailand Centre for Covid-19 Situation Administration stated that they have resumed the country’s medical and wellness tourism program intending to attract medical tourists back into the country. The aesthetic market revenue is expected to plunge back to pre-Covid levels by the end of 2022.
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Based on procedure type, the invasive procedures segment accounted for the largest share of 74.6% in 2020. This is because the country sees a majority of medical tourists for aesthetic surgical procedures
In the invasive procedures segment, eyelid surgery is expected to register the highest CAGR of 14.4% over the forecast period. As a majority of the Thai population does have sagging eyelids, people opt for eyelid surgeries to gain a defined eye shape and remove sagging
The non-invasive procedures segment is expected to witness the highest growth over the forecast period due to its minimally invasive characteristics, immediate results, and low recovery period
In the non-invasive procedures segment, Botox injections held the largest market share in 2020 and are expected to exhibit a significant CAGR over the forecast period. This is mainly due to the availability of wide applications of Botox injections
On the basis of end use, clinics and aesthetic centers held the largest share of 69.3% in 2020. This is due to the fact that aesthetic clinics are increasingly offering customized treatments at cost-effective prices
Grand View Research has segmented the Thailand aesthetic medicine market on the basis of procedure type and end-use:
Thailand Aesthetic Medicine Procedure Type Outlook (Revenue, USD Million, 2016 - 2028)
Soft Tissue Fillers
Laser Hair Removal
Skin Tightening (Thermage/Ulthera)
Non-invasive Fat Reduction/Body Contouring
Thailand Aesthetic Medicine End-use Outlook (Revenue, USD Million, 2016 - 2028)
Clinics & Aesthetic Centres
List of Key Players of Thailand Aesthetic Medicine Market
Dermaster Co., Ltd.
Thai Medical Vacation
Bumrungrad International Hospital
Dr. Orawan Holistic Dermatology & Anti-Aging Institute
Nirunda International Aesthetic Clinic
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