The U.S. and Canada premium bottled water market size is expected to reach USD 13.74 billion in 2033, growing at a CAGR of 8.1% from 2025 to 2033.The growing demand for premium bottled water over drinks like coffee, tea, and soft drinks is fueled by its perceived purity, naturalness, better taste than tap water, and added minerals. A rising health-conscious shift among consumers is also driving this preference over sugary carbonated beverages.
As per the 2024 report by the International Bottled Water Association (IBWA), based on data from Beverage Marketing Corp. (BMC), bottled water continued to lead the U.S. beverage market by volume for the ninth consecutive year. It reached a consumption level of 16.4 billion gallons, marking a 2.9% growth, while most other beverage categories experienced volume declines.
This sustained growth is largely attributed to bottled water’s convenience and portability, making it ideal for on-the-go lifestyles. Its widespread availability across retail channels- from supermarkets and hypermarkets to vending machines- ensures easy regional access. These outlets offer consumers various premium bottled water options, allowing straightforward comparison of brands, product types, and price points.
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Based on product, mineral water led the premium bottled water market in 2024. Its popularity is driven by health benefits linked to its natural mineral content, such as calcium, magnesium, sodium, and zinc, which support bone health, circulation, and blood pressure regulation. Growing health awareness and demand for premium, well-packaged options will fuel further growth. As per regulatory definitions, mineral water must contain at least 250 ppm of total dissolved solids (TDS) in the U.S. and 500 mg/L in Canada, sourced from protected underground springs.
The sparkling water market is projected to grow significantly from 2025 to 2033, driven by a global shift toward healthier lifestyles. Consumers increasingly opt for sparkling water as a healthier alternative to sugary sodas. Defined as water that retains its natural carbon dioxide levels after treatment, sparkling water is gaining popularity, with brands like Spindrift (U.S.) and Montellier (Canada) offering clean, premium options with attractive packaging that appeals to health-conscious buyers.
Based on distribution channel, hypermarkets and supermarkets accounted for the largest revenue share of premium bottled water sales in the U.S. and Canada. These retail channels are popular due to their accessibility and convenience, offering a wide range of premium bottled water options. As health-conscious consumers seek higher-quality beverages, these stores provide an easy way to compare and choose from various brands and types in one location.
Grand View Research has segmented the U.S. and Canada premium bottled water market based on product, distribution channel, and country:
U.S. And Canada Premium Bottled Water Product Outlook (Revenue, USD Billion, 2021 - 2033)
Spring Water
Sparkling Water
Mineral Water
Others
U.S. And Canada Premium Bottled Water Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
Supermarkets & Hypermarkets
Specialty Stores
Online
Others
U.S. And Canada Premium Bottled Water Country Outlook (Revenue, USD Billion, 2021 - 2033)
U.S
Canada
List of Key Players of the U.S. And Canada Premium Bottled Water Market
Danone Waters of America (Evain)
FIJI Water Company LLC
Sanpellegrino S.p.A.
Perrier International
Acqua Panna
CORE Nutrition LLC
The Coca?Cola Company
Voss USA, Inc.
Flow Hydration
Icelandic Glacial, Inc.
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