Sparkling Water Market Size, Share & Trends Analysis Report By Product (Unflavored, Flavored), By Distribution Channel (Hypermarket & Supermarket, On-trade, Online), By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global sparkling water market size was valued at USD 24.51 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.8% from 2020 to 2027. Increasing consumer preference for healthy alternatives to carbonated and other types of sugary soft drinks is the key factor for the market growth. Moreover, this sparkling or carbonated water contains a good amount of minerals, such as magnesium and calcium, with a number of health benefits. These properties are expected to fuel market growth over the forecast period. Over the past few years, consumers are increasingly adopting several healthier alternatives to carbonated drinks in order to live a healthy lifestyle. These sugary carbonated, as well as soft drinks, lead to various health problems, such as obesity, diabetes, and cardiovascular diseases. Health problems associated with such drinks are promoting this water among consumers. In addition, soaring drinking water contamination across the globe has fueled the demand for clean, purified, and safe bottled water with added minerals at the global level.

Sparkling water contains minerals, such as calcium, magnesium, and sodium, and it is naturally carbonated. That is why different water brands have different tastes as per their bottling sources. This water has many medicinal properties such as it helps in improving the digestive system, increasing the feelings of fullness, relieving constipation, and enhancing the swallowing ability. In addition, it helps to improve heart health and lower the risk of developing heart diseases. These health properties of the carbonated or sparkling water are propelling the demand in the global market.

Since the starting of the year 2020, the world is facing the COVID-19 pandemic. In order to stop the spread of this deadly infectious disease, governments across the globe have imposed a strict lockdown in their respective countries in which people are not allowed to go outside their homes even for food shopping. This has drastically surged the demand for safe, clean, and healthy water, which helps to keep the body hydrated and improves immunity. According to the International Bottled Water Association (IBWA), bottled water businesses have boosted their production capacity to cater to this surge in demand. These trends are anticipated to boost the market growth across the globe.

Product Insights

Unflavored sparkling water was the largest product segment with a share of more than 65.0% in 2019 and is expected to maintain its lead over the forecast period owing to the availability of a wide range of products in the global market. However, the fizzy texture, coupled with the mineral content of this water, is making it unique from other bottled water products available in the market.

Flavored sparkling water is anticipated to be the fastest-growing product segment with a CAGR of 12.0% from 2020 to 2027 owing to the increasing popularity of alternatives to sugary and carbonated drinks among consumers across the globe. Consumers are gradually adopting a healthy lifestyle, which results in shifting food and beverage preference to sugar healthy, clean, and safe water. The global market is full of new flavored sparkling or carbonated water launches as a healthy alternative to soft drinks.

Distribution Channel Insights

On-trade was the largest product segment with a share of more than 40.0% in 2019 and is anticipated to maintain its lead over the forecast period. Carbonated water is the best alternative to the soda and other sugary carbonated drinks, which are conventionally mixed with spirits. In addition, this carbonated water comes in a variety of unflavored and flavored options, including lime, vanilla, strawberry, cucumber, and lemon. These options are attracting the customers to enjoy their favorite spirit with their favorite flavor without negatively affecting their own health. These consumer trends are propelling the demand in the global market and are anticipated to open new opportunities over the forecast period.

Online sales of carbonated or sparkling product forms are significantly increasing across the globe owing to huge convenience associated with this distribution channel. Moreover, all the hypermarket and supermarket giants, including Walmart and Target Corporate, are entering e-commerce owing to increasing penetration of the internet and smartphones among consumers. In addition, these e-commerce shopping portals offer maximum customer engagement with increasing online shopping from people around the globe.

Regional Insights

Asia Pacific emerged as the largest regional market with a share of more than 40.0% in 2019. The consumption of bottled water is significantly increasing in various Asian countries, including Indonesia, India, and China. The rise in the consumption of various types of alcohol is propelling the demand for the sparkling water in the region.

North America accounted for a share of more than 25.0% in 2019. With the increasing demand for sparkling water among consumers, manufacturers are launching new products in the region. For instance, in March 2020, The Coca Cola Company has launched a new sparkling water brand ‘Aha’ in the U.S. Under this brand, the company has offered eight different flavors, including lime, strawberry, blueberry, pomegranate, blackberry, coffee, and green tea.

Key Companies & Market Share Insights

The market is slightly fragmented owing to the presence of some large multinational companies with a strong presence across the globe. Leading manufacturers hold a significant market share in Europe, North America, and major parts of Asia.

With the growing trend of healthy and low sugary beverages across the globe, manufacturers are launching new products. For instance, in February 2020, PepsiCo Inc. launched caffeinated sparkling water under the brand ‘bubbly’. The company has launched this new product line in order to compete with the caffeinated water category offered by competitors, including Keurig Dr Pepper, The Coca-Cola Company, and Nestlé S.A. Some of the prominent players in the sparkling water market include:

• Nestlé S.A.

• PepsiCo Inc.

• The Coca-Cola Company

• Cott Corporation

• Danone S.A.

• Keurig Dr Pepper

• Asahi Group Holdings, Ltd.

• GEROLSTEINER BRUNNEN GMBH & CO. KG

• Rhodius Mineralquellen Und Getranke GmbH & Co. KG

• National Beverage Corp.

Sparkling Water Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global sparkling water market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Unflavored

  • Flavored

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Hypermarket & Supermarket

  • On-trade

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

  • Europe

    • The U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa