U.S. Wine Market To Reach $157.3 Billion By 2033 | CAGR: 8.8%

U.S. Wine Market Growth & Trends

The U.S. wine market size is expected to reach USD 157.3 billion by 2033, registering a CAGR of 8.8% from 2025 to 2033, according to a new report by Grand View Research, Inc. Wine has gained wide-scale penetration across the U.S. as changing cultural norms and evolving lifestyles have led to an increased appreciation for wine as a beverage of choice. With a shift toward more sophisticated and diverse tastes, wine has become synonymous with socializing, dining, and celebratory occasions. The online sales of wine have made the product more affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.

Wine is considered a social drink, fit for all occasions-formal and informal. A scientific theory that makes wine suitable for the purpose of socializing is that its consumption activates endorphins. Moreover, wine is also considered to be healthy. Numerous scientific studies have shown that moderate consumption of wine can be good for cardiovascular health. The compounds present in grapes reduce the risk of some cancers, diabetes, and other cardiovascular diseases. Its antioxidants eliminate free radicals in the body. It is also believed that consuming wine in moderation increases longevity and boosts the resilience of some organs.

Wines are popular as they are consumed by a wide audience as an affordable choice for regular consumption, often being a go-to option for newcomers to the wine scene. With evolving lifestyles, there has been a noticeable shift towards lighter alcoholic beverages like wine, beer, and seltzers, from strong liquor. This changing trend is a significant driver behind the increasing number of wine enthusiasts and the growing demand for table wine.

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U.S. Wine Market Report Highlights

• The U.S. table wine segment held the largest market share, more than 81.5% in 2024. The market is growing as consumers seek versatile, everyday wines that offer both affordability and quality.

• The U.S. sparkling wine segment is projected to register the fastest CAGR of 9.9% from 2025 to 2033.

• The off-trade segment accounted for a revenue share of 76.6% in 2024. The market is increasing through off-trade channels in the U.S. due to shifting consumer preferences and evolving purchasing habits.

• The on-trade channel is expected to account for the fastest CAGR of 9.6% from 2025 to 2033. The wine market is increasing through on-trade channels in the U.S. due to several key factors.

U.S. Wine Market Segmentation

Grand View Research has segmented U.S. wine market report based on product and distribution channel:

U.S. Wine Product Outlook (Revenue, USD Million, 2021 - 2033)

• Table Wine

• Dessert Wine

• Sparkling Wine

U.S. Wine Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• On-Trade

• Off-Trade

List of Key Players in the U.S. Wine Market

• E. & J. Gallo Winery

• Constellation Brands, Inc.

• The Wine Group

• Trinchero Family Estates

• Pernod Ricard

• Deutsch Family Wine & Spirits

• Accolade Wines

• Castel Frères

• Casella Family Brands

• Bronco Wine Company