Halal certifications were limited to food & beverages, but have steadily extended to personal care products and cosmetics. Rising awareness among consumers regarding these certifications have compelled major beauty & personal care companies to shift their focus to this niche market segment.
Brands eager to force their way into luring halal cosmetics market of Middle East and Southeast Asian countries including India, Indonesia, Bangladesh, Pakistan, and Malaysia. Ethanol, allantoin, elastin, gelatin, ambergris, tallow & tallow derivatives, cochineal along with other animal byproducts such as pork and other carnivorous animals are possible problematic ingredients.
Growing awareness among Muslim consumers about non-halal meat based cosmetic products has resulted the introduction of innovative product development in the recent past and this trend is expected to continue over the forecast period. Discoveries related to identification of haram impurities in cosmetic products are increasing day by day.
The market once deemed to be niche, was worth USD 14 billion in 2014 and is expected to double by 2020. It is expected to account for over 6% of the overall cosmetic industry in the same year. This factor is attracting interest from major cosmetic companies such as Unilever, Beiersdorf, L’Oréal and Saint Laurent.
L’Oréal has a huge list of products that are certified halal, and specialists have scrutinized its manufacturing facilities catering goods for lucrative Indonesian cosmetics market, which counts around 200 million Muslims.
In July, 2016, Cosmax Inc., a South Korean cosmetic material developer and design manufacturer produced 50 halal certified products at Jakarta plant in Indonesia. This company took the lead in becoming the first Korean manufacturer to receive halal certification from Majlis Ulama Indonesia (MUI).
However, lack of standardized certification system is hampering the growth of these products and manufacturers are facing more administrative hurdles than financial in order to cope with the situations.
The major problem is lack of recognition between various certifying bodies. For example, there are more than five large Halal certifiers in Germany, and state based systems in some countries such as Turkey and Iran. Thus, manufacturers have to adhere to different standards in different countries, which makes the process more complex and costly.
In-depth report on global halal cosmetics market by Grand View Research:
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