Mammography Market: The growing awareness pertaining to preventive breast checkup

Posted On Jan, 05, 2017

Mammography is a specific type of imaging utilizing low dose x-rays for early detection of the breast cancer. A mammography exam also known as a mammogram plays a vital role in the diagnosis of breast diseases in women as it detects changes in the breast upto two years prior to the realization of the physician or the patient. The screening with mammography enables the detection of the small abnormal tissues that are limited to the milk ducts in the breasts. These small tissue growths can be easily identified using mammography. It is useful in diagnosing all types of breast cancers that include invasive ductal and invasive lobular cancers as well.

Breast cancer is one of the most common cancers in the women worldwide. In the U.S., breast cancer is the most common type of cancer detected in women after skin cancers. Around 1 in 8 women that accounts for around 12% women in the U.S. are expected to develop breast cancer as per the statistics by American Cancer Society. The WHO states that, though the disease is usually thought to associated with the developed region in the world, around 50% of the breast cancer cases and 58% of the deaths due to it occur in less developed nations. The survival rates with breast cancers vary globally with lower rates found in the developing and underdeveloped regions. The lower survival rates in these low income countries is due to the lack of early detection facilities, poor infrastructure and health facilities and low awareness levels in the public.

However, the growing government initiatives and awareness programs intended for increasing the awareness about breast cancer and significance of its early diagnosis are expected to drive the growth of the market. The National Breast Cancer Foundation (NBCF) is one such significant example. It is focused on funding the research projects that are anticipated to improve the outcome of such targeted diseases. It has partnered with medical facilities across the U.S. and has initiated a National Mammography Program to make free mammograms and diagnostics services available to the underserved women. In addition, the October Breast Cancer Month is other awareness campaign by the NBCF that aims at increasing the awareness about the disease.

Moreover, NBCF aims to help the affected individuals with early detection facilities and education about breast cancer. Many other government NGOs and significant organizations such as CDC and National Breast Cancer Organization aim at promoting the early diagnosis of mammary gland calcification. Thus, the growing initiatives regarding the awareness about the early diagnosis of breast cancers and would contribute to the market growth of mammography market. The technological advancements and development of new innovative products and diagnosis techniques would expand the market growth.

  In-depth report on global mammography market by Grand View Research:

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