The global 3D animation market size was valued at USD 13.75 billion in 2018 and is said to expand at a CAGR of 11.0% from 2019 to 2025. Technological advancements in the 3D animation technology, emphasis on producing High-Definition (HD) videos, and wide usage of 3D animated videos in the manufacturing sector to create a graphic illustration of the working of individual components of heavy machinery are expected to be the key factors propelling the market growth.
Other factors that are driving the market include rising implementation of visual effects and Virtual Reality (VR) technology for making movies, growing demand for 3D mobile apps, and increasing the use of 3D mapping technology for GPS and navigation purposes. Developing economies hold a huge growth potential for this market owing to incentives, subsidies, and tax rebates being offered by the governments in these economies to encourage the development of the technology sector.
3D animation is being widely used in the healthcare and life sciences industries. Hospitals, laboratories, and research facilities worldwide are using three-dimensional animation as part of the processes to develop treatments and medicines, as well as to aid in surgical procedures. Medical schools are using 3D animated videos to help their students better understand the intricate human anatomy.
Increasing the adoption of 3D modeling is also driving the market growth. Three-dimensional modeling is used for various end-use applications, including video games, VR-based applications, 3D printing, motion pictures, marketing, Computer-Aided Design (CAD), manufacturing, and scientific and medical imaging.
Based on technique, the market has been segmented into 3D modeling, motion graphics, 3D rendering, and visual effects. The 3D modeling segment is expected to account for the largest revenue share of the global market by 2025. On the other hand, the visual effects segment is anticipated to expand at the highest CAGR of over 12% from 2019 to 2025. The latest trends, such as using visual effects in commercials to demonstrate the products, utilizing animated logos to engage the audience, and adopting VR in developing games, would contribute to the segment growth.
3D rendering is a technique that allows graphics engineers to project photorealistic representations and develop blueprints for product designing and environmental projects. The technology can also be used as a tool by advertisers for advertising and marketing campaigns, by academic organizations for conveying the consolidated process of graphics to students, and by R&D laboratories to offer innovative visualizations.
The emerging trend of subcontracting the development of visual effects to emerging economies bodes well for the regional markets in developing nations. However, governments of developed nations, such as Canada and the U.K., are trying to counter the trend by providing grants, subsidies, and tax rebates and encouraging the development of visual effects within the country. For instance, the Canadian government has awarded USD 489.26 thousand in repayable contributions to L’Atelier Animation, Luckyhammers Entertainment, and Tonic DNA to support the rapidly growing animation and media industries in Montreal.
Based on components, the 3D animation market has been segmented into hardware, software, and services. The software segment led the global market in 2018 and is anticipated to expand further at the highest CAGR of 12.0% over the forecast period. The segment comprises Software Development Kits (SDKs), plug-ins, and packaged software solutions. Animation software is widely used to develop motion graphics and special effects for feature films, video games, animated gifs, and other media that involves moving images.
The development of stereoscopic imaging software and dedicated animation computers is turning out to be a major driver for the growth of the software segment. Several animation studios are particularly engaging in hyper-surrealism and dynamic function animation. For instance, The Dreamer, the television commercial for Honda created by Roof Studio, gives viewers a realistic experience of the vehicle driving on slanted surfaces and uneven terrains.
The hardware segment also accounted for a significant market share in 2018 and is projected to grow considerably over the forecast period. The segment includes GPU and video cards, workstations, and motion capturing systems. The services segment covers consulting, education & training, integration & development, and support & maintenance. It is anticipated to be the second-fastest-growing segment over the forecast period owing to the rising adoption of the technology in education and training applications.
Based on deployment, the market has been segmented into on-premise and on-demand. The on-premise segment led the market in 2018. On the other hand, the on-demand segment is expected to witness the fastest CAGR of over 12% from 2019 to 2025. On-demand deployment helps reduce infrastructure costs and saves time. It envisages hosting the animation software on the vendor’s server and accessing it via the web browsers. Increasing preference for cloud-based deployment is prompting the providers to offer on-demand deployment of their software for commercial customers.
Based on end-use, the market has been divided into media & entertainment, manufacturing, architecture & construction, education & academics, healthcare & life sciences, government & defense, and others. Media & entertainment is expected to be the leading segment over the forecast period due to the development of photorealistic representations.
The technology allows architects and engineers to simplify a project and make it sustainable and scalable. For instance, using Inventor or Autodesk Civil 3D along with 3ds Max Design can help in ensuring flexibility while integrating the tasks associated with animation, designing, and digital representation. The manufacturing segment is anticipated to register the highest CAGR of 12.1% from 2019 to 2025.
North America was the dominant regional market in 2018 and is anticipated to retain its leading position over the forecast period. The U.S., in particular, is the largest region in the North American market as a result of the growing adoption of motion graphics and VR across various end-use industries. Asia Pacific is projected to expand at the highest CAGR during the forecast years. India, Japan, and Australia are the key contributors to the region’s growth. Moreover, cities in China, such as Shanghai, Beijing, and Guangzhou, are expected to emerge as gaming hubs, thereby driving the regional market.
Key companies in the global market include NVIDIA Corp.; Adobe Systems, Inc.; Autodesk, Inc.; Corel Corp.; and The Foundry Visionmongers Ltd. These companies focus on strategic partnerships and M&A to gain a competitive edge. For instance, in March 2017, Bandai Namco Holdings, Inc. invested USD 18.49 million to acquire Japan-based Anime Consortium. This association with game developers and Anime studios helped the company to add further value-added Anime content in its plans and projects. Furthermore, Autodesk, Inc. acquired a preconstruction platform called BuildingConnected in January 2019 to gain access to the construction network.
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Attribute |
Details |
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The base year for estimation |
2018 |
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Actual estimates/Historical data |
2014 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Million and CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, and MEA |
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Country scope |
U.S., Canada, Germany, U.K., Australia, China, India, Japan, Brazil, and Mexico |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
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15% free customization scope (equivalent to five analysts working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization |
This report forecasts revenue and volume growths at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global 3D animation market report based on technique, component, deployment, end-user, and region:
Technique Outlook (Revenue, USD Million, 2014 - 2025)
3D Modeling
Motion Graphics
3D Rendering
Visual Effects
Component Outlook (Revenue, USD Million, 2014 - 2025)
Hardware
Software
Service
Deployment Outlook (Revenue, USD Million, 2014 - 2025)
On-premise
On-demand
End-Use Outlook (Revenue, USD Million, 2014 - 2025)
Media & Entertainment
Architecture & Construction
Education & Academics
Manufacturing
Healthcare & Life sciences
Government & Defense
Others
Regional Outlook (Revenue, USD Million, 2014 - 2025)
North America
The U.S.
Canada
Europe
Germany
U.K.
Asia Pacific
Australia
China
India
Japan
Latin America
Brazil
Mexico
Middle East & Africa
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