The global 3D animation software market is the fastest growing industry in the arena of digital media. Rapid technological advancement has majorly propelled the growth of the 3D animation software industry. Increasing demands for animation in the entertainment and gaming industry are presumed to drive the market for the animation industry.
The 3D animation software industry has incredibly broad applications across various industry verticals such as entertainment & media, computer gaming, architecture, advertising & marketing, geology & science, fashion & textile, and automotive industry. Increased use of 3D animation software has proved to be extremely lucrative in the industries mentioned above.
3D animation software is widely used in the entertainment field. The film industry across the globe uses 3D modeling software to create special effects which otherwise would not have been possible to shoot.
Another area where 3D animation is extensively used is in the gaming industry. Video games are becoming more realistic and exciting with the help of animation tools.
Large blueprint layouts can be created through 3D animation software in which people can watch every minute detail very clearly and without any hesitation. The automotive industry exhibits better prototypes by using visualization and simulation tools. These modeling tools greatly help automobile manufacturers to built-in highly efficient machines.
Furthermore, technological advancement in the 3D animation software industry has benefitted the medical and scientific research fields. The healthcare industry facilitates a better understanding of the compound functions in the human body, which has remarkably widened the scope of the 3D animation software industry.
3D animation involves the fusion of both human creativity and technology. The graphical computer interface (CGI) software package includes both static and dynamic images which can be modified as per the requirements. 3D animation helps in creating animated pictures and videos with the aid of computer graphics. The 3D animation process mainly involves three steps which include modeling, animating, and rendering the object. Firstly, the object is modeled wherein a 2D object is created, then various animation functions are applied to the subject, and then finally making techniques are used on the 2D image to generate the final output.
The spectacular development of 3D animation software industry can be credited to the extensive plugin usage and hybrid technology. It is expected to boost the market revenues for the global 3D animation industry. The hybrid technology involves a combination of 2D animation and 3D animation. Such hybrid technologies provide a realistic image by using 2D effects. Non-photorealistic tools and toon-shading have further widened the scope for hybrid animation. This technology has helped to enhance the visual effects and overall picture quality in the overall entertainment industry.
However, piracy and easy access to open-source 3D software is anticipated to pose a significant threat to the animation industry. Pirated software is the cause of potential revenue losses for the animation industry as it damages the company’s brand image. As a result, the pirated market for movies and DVDs is expected to hamper the revenue generation for the industry participants and discourage the original developers. All these are presumed to be the major drawbacks for the global animation industry.
The North American market accounted for over 42% of the total 3D animation software market revenue. The U.S. has major multinational studios such as Walt Disney, Fox Studios, Nickelodeon, and Cartoon Network, which majorly employ 3D animation technology in their production processes. The U.S., Canada, France, UK, Japan, and Germany are the major markets for the 3D animation software industry.
Japan’s 3D animation industry has made significant progress in the recent past owing to popular Japanese cartoon series such as Pokémon, Power Stone, Detective Conan, and Monster Farm. Such factors are expected to aid the market for 3D animation software over the next eight years. Emerging economies have observed a considerable benefit from the animation industry due to its low production costs.
Globalization has considerably helped the animation industry. In recent years, a key trend of outsourcing the animation industry to emerging economies has been observed. It is majorly due to low-cost production and lower labor cost in these regions.
The 3D animation software industry is very competitive in nature as there are a lot of companies in the industry, trying to compete their strengths with each other through newer technological progress and innovations. Major industry participants include Adobe Systems, Corel Corp., Autodesk Inc., Toon Boom Animation Inc., Electric Image, Maxon, Corastar, Magix, NewTek, Smith Micro Software, GmbH, and Side Effects Software.
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Media consumption is expected to witness a substantial increase as a direct consequence of lockdowns enforced in several countries across the globe to combat the spread of the deadly coronavirus. Since consumers are forced to stay at home, they are turning to popular OTT service providers such as Netflix, Amazon Prime, etc. or renewing/enhancing their existing Pay TV packages, procuring IPTV subscriptions, etc. to satiate their entertainment needs. eSports is also another sector which is expected to be favorably impacted by more and more people confined to their homes. The report will account for Covid19 as a key market contributor.