AdTech Market Size, Share & Trends Analysis Report By Offering, By Advertising Type, By Advertising Channel, By Advertising Format, By Platform, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2030

Table of Contents

Chapter 1. Methodology and Scope
                   1.1. Market Segmentation & Scope
                   1.2. Market Definitions
                   1.3. Research Methodology
                   1.4. Research Assumptions
                   1.5. List of Data Sources
                       1.5.1. Secondary Sources
                       1.5.2. Primary Sources
Chapter 2. Executive Summary
                   2.1. Market Insights
                   2.2. Market Snapshot
                   2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope Outlook
                   3.1. Market Lineage Outlook
                   3.2. AdTech Market - Value Chain Analysis
                   3.3. AdTech Market Dynamics
                       3.3.1. Market Driver Analysis
                       3.3.2. Market Restraint Analysis
                       3.3.3. Market Opportunity Analysis
                   3.4. AdTech Market - Porter's Five Forces Analysis
                       3.4.1. Supplier power
                       3.4.2. Buyer power
                       3.4.3. Substitution threat
                       3.4.4. Threat from new entrant
                       3.4.5. Competitive rivalry
                   3.5. AdTech Market - PESTEL Analysis
                       3.5.1. Political landscape
                       3.5.2. Economic landscape
                       3.5.3. Social landscape
                       3.5.4. Technology landscape
                       3.5.5. Environmental landscape
                       3.5.6. Legal landscape
Chapter 4. AdTech Market Offering Outlook
                   4.1. Offering Analysis & Market Share, 2023 & 2030
                   4.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
                       4.2.1. Solution
                           4.2.1.1. Demand-Side Platforms (DSPs)
                           4.2.1.2. Supply-Side Platforms (SSPs)
                           4.2.1.3. Ad Networks
                           4.2.1.4. Data Management Platforms (DMPs)
                           4.2.1.5. Ad Exchange Platforms
                           4.2.1.6. Agency Trading Desks (ATDs)
                           4.2.1.7. Others
                       4.2.2. Services
                           4.2.2.1. Professional Services
                               4.2.2.1.1. Training & Consulting
                               4.2.2.1.2. Deployment & Integration
                               4.2.2.1.3. Support & Maintenance
                           4.2.2.2. Managed Services
Chapter 5. AdTech Market Advertising Type Outlook
                   5.1. Advertising Type Analysis & Market Share, 2023 & 2030
                   5.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
                       5.2.1. Programmatic Advertising
                       5.2.2. Non-Programmatic Advertising
Chapter 6. AdTech Market Advertising Channel Outlook
                   6.1. Advertising Channel Analysis & Market Share, 2023 & 2030
                   6.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
                       6.2.1. Television Advertising
                       6.2.2. Radio Advertising
                       6.2.3. Digital Out-of-Home (DOOH) Advertising
                       6.2.4. Others (Mobile/Tablet Advertising)
Chapter 7. AdTech Market Advertising Format Outlook
                   7.1. Advertising Format Analysis & Market Share, 2023 & 2030
                   7.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
                       7.2.1. Image
                       7.2.2. Video
                       7.2.3. Text
                       7.2.4. Others
Chapter 8. AdTech Market Platform Outlook
                   8.1. AdTech Market, By Platform Analysis & Market Share, 2023 & 2030
                   8.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
                       8.2.1. Mobile
                       8.2.2. Web
                       8.2.3. Others
Chapter 9. AdTech Market Enterprise Size Outlook
                   9.1. Enterprise Size Analysis & Market Share, 2023 & 2030
                   9.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
                       9.2.1. Small and Medium Enterprise (SME)
                       9.2.2. Large Enterprise
Chapter 10. AdTech Market Industry Vertical Outlook
                   10.1. Industry Vertical Analysis & Market Share, 2023 & 2030
                   10.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
                       10.2.1. Retail & Consumer Goods
                       10.2.2. BFSI
                       10.2.3. Hospitality
                       10.2.4. Media & Entertainment
                       10.2.5. Transport & Logistics
                       10.2.6. Healthcare
                       10.2.7. IT & Telecom
                       10.2.8. Education
                       10.2.9. Others
Chapter 11. AdTech Market: Regional Estimates & Trend Analysis
                   11.1. Regional Analysis & Market Share, 2023 & 2030
                   11.2. North America
                       11.2.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                       11.2.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                       11.2.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                       11.2.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                       11.2.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       11.2.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                       11.2.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.2.8. U.S.
                           11.2.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.2.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.2.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.2.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.2.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.2.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.2.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.2.9. Canada
                           11.2.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.2.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.2.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.2.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.2.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.2.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.2.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.2.10. Mexico
                           11.2.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.2.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.2.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.2.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.2.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.2.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.2.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                   11.3. Europe
                       11.3.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                       11.3.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                       11.3.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                       11.3.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                       11.3.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       11.3.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                       11.3.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.3.8. U.K.
                           11.3.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.3.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.3.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.3.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.3.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.3.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.3.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.3.9. Germany
                           11.3.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.3.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.3.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.3.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.3.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.3.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.3.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.3.10. France
                           11.3.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.3.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.3.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.3.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.3.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.3.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.3.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.3.11. Spain
                           11.3.11.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.3.11.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.3.11.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.3.11.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.3.11.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.3.11.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.3.11.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.3.12. Italy
                           11.3.12.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.3.12.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.3.12.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.3.12.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.3.12.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.3.12.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.3.12.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                   11.4. Asia-Pacific
                       11.4.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                       11.4.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                       11.4.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                       11.4.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                       11.4.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       11.4.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                       11.4.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.4.8. China
                           11.4.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.4.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.4.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.4.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.4.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.4.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.4.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.4.9. Japan
                           11.4.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.4.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.4.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.4.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.4.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.4.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.4.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.4.10. India
                           11.4.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.4.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.4.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.4.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.4.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.4.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.4.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.4.11. South Korea
                           11.4.11.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.4.11.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.4.11.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.4.11.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.4.11.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.4.11.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.4.11.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.4.12. Australia
                           11.4.12.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.4.12.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.4.12.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.4.12.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.4.12.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.4.12.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.4.12.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                   11.5. Latin America
                       11.5.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                       11.5.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                       11.5.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                       11.5.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                       11.5.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       11.5.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                       11.5.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.5.8. Brazil
                           11.5.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.5.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.5.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.5.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.5.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.5.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.5.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                   11.6. Middle East & Africa
                       11.6.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                       11.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                       11.6.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                       11.6.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                       11.6.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       11.6.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                       11.6.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.6.8. KSA
                           11.6.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.6.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.6.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.6.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.6.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.6.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.6.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.6.9. UAE
                           11.6.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.6.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.6.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.6.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.6.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.6.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.6.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
                       11.6.10. South Africa
                           11.6.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
                           11.6.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
                           11.6.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
                           11.6.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
                           11.6.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           11.6.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
                           11.6.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
Chapter 12. AdTech Market Competitive Landscape
                   12.1. Key Market Participants
                       12.1.1. Adobe
                       12.1.2. Alibaba Group Holding Limited
                       12.1.3. Amazon.com, Inc.
                       12.1.4. Criteo
                       12.1.5. Facebook Incorporation
                       12.1.6. Google Incorporation
                       12.1.7. Microsoft Incorporation
                       12.1.8. SpotX
                       12.1.9. Twitter Incorporation
                       12.1.10. Verizon
                   12.2. Key Company Market Share Analysis, 2023
                   12.3. Company Categorization/Position Analysis, 2023
                   12.4. Strategic Mapping
                       12.4.1. Expansion
                       12.4.2. Acquisition
                       12.4.3. Collaborations
                       12.4.4. Product/service launch
                       12.4.5. Partnerships
                       12.4.6. Others

List of Tables

Table 1 List of abbreviations
Table 2 AdTech Market - Industry snapshot & key buying criteria, 2017 - 2030
Table 3 AdTech Market, 2017 - 2030 (USD Million)
Table 4 AdTech Market, by region, 2017 - 2030 (USD Million)
Table 5 AdTech Market, by Offering, 2017 - 2030, (USD Million)
Table 6 Offering AdTech Market, by region, 2017 - 2030 (USD Million)
Table 7 AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 8 Advertising Type AdTech Market, by region, 2017 - 2030 (USD Million)
Table 9 AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 10 Advertising Channel AdTech Market, by region, 2017 - 2030 (USD Million)
Table 11 AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 12 Advertising Format AdTech Market, by region, 2017 - 2030 (USD Million)
Table 13 AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 14 Platform AdTech Market, by region, 2017 - 2030 (USD Million)
Table 15 AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 16 Enterprise Size AdTech Market, by region, 2017 - 2030 (USD Million)
Table 17 AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 18 Industry Vertical AdTech Market, by region, 2017 - 2030 (USD Million)
Table 19 North America AdTech Market, 2017 - 2030 (USD Million)
Table 20 North America AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 21 North America AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 22 North America AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 23 North America AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 24 North America AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 25 North America AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 26 North America AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 27 U.S. AdTech Market, 2017 - 2030 (USD Million)
Table 28 U.S. AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 29 U.S. AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 30 U.S. AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 31 U.S. AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 32 U.S. AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 33 U.S. AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 34 U.S. AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 35 Canada AdTech Market, 2017 - 2030 (USD Million)
Table 36 Canada AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 37 Canada AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 38 Canada AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 39 Canada AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 40 Canada AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 41 Canada AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 42 Canada AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 43 Europe AdTech Market, 2017 - 2030 (USD Million)
Table 44 Europe AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 45 Europe AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 46 Europe AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 47 Europe AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 48 Europe AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 49 Europe AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 50 Europe AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 51 U.K. AdTech Market, 2017 - 2030 (USD Million)
Table 52 U.K. AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 53 U.K. AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 54 U.K. AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 55 U.K. AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 56 U.K. AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 57 U.K. AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 58 U.K. AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 59 Germany AdTech Market, 2017 - 2030 (USD Million)
Table 60 Germany AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 61 Germany AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 62 Germany AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 63 Germany AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 64 Germany AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 65 Germany AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 66 Germany AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 67 France AdTech Market, 2017 - 2030 (USD Million)
Table 68 France AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 69 France AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 70 France AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 71 France AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 72 France AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 73 France AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 74 France AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 75 Spain AdTech Market, 2017 - 2030 (USD Million)
Table 76 Spain AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 77 Spain AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 78 Spain AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 79 Spain AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 80 Spain AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 81 Spain AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 82 Spain AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 83 Italy AdTech Market, 2017 - 2030 (USD Million)
Table 84 Italy AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 85 Italy AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 86 Italy AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 87 Italy AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 88 Italy AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 89 Italy AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 90 Italy AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 91 Asia Pacific AdTech Market, 2017 - 2030 (USD Million)
Table 92 Asia Pacific AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 93 Asia Pacific AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 94 Asia Pacific AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 95 Asia Pacific AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 96 Asia Pacific AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 97 Asia Pacific AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 98 Asia Pacific AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 99 China AdTech Market, 2017 - 2030 (USD Million)
Table 100 China AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 101 China AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 102 China AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 103 China AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 104 China AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 105 China AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 106 China AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 107 Japan AdTech Market, 2017 - 2030 (USD Million)
Table 108 Japan AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 109 Japan AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 110 Japan AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 111 Japan AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 112 Japan AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 113 Japan AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 114 Japan AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 115 India AdTech Market, 2017 - 2030 (USD Million)
Table 116 India AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 117 India AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 118 India AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 119 India AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 120 India AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 121 India AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 122 India AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 123 South Korea AdTech Market, 2017 - 2030 (USD Million)
Table 124 South Korea AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 125 South Korea AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 126 South Korea AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 127 South Korea AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 128 South Korea AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 129 South Korea AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 130 South Korea AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 131 Australia AdTech Market, 2017 - 2030 (USD Million)
Table 132 Australia AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 133 Australia AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 134 Australia AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 135 Australia AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 136 Australia AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 137 Australia AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 138 Australia AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 139 Latin America AdTech Market, 2017 - 2030 (USD Million)
Table 140 Latin America AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 141 Latin America AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 142 Latin America AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 143 Latin America AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 144 Latin America AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 145 Latin America AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 146 Latin America AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 147 Brazil AdTech Market, 2017 - 2030 (USD Million)
Table 148 Brazil AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 149 Brazil AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 150 Brazil AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 151 Brazil AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 152 Brazil AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 153 Brazil AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 154 Brazil AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 155 Middle East and Africa (MEA) AdTech Market, 2017 - 2030 (USD Million)
Table 156 Middle East and Africa (MEA) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 157 Middle East and Africa (MEA) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 158 Middle East and Africa (MEA) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 159 Middle East and Africa (MEA) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 160 Middle East and Africa (MEA) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 161 Middle East and Africa (MEA) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 162 Middle East and Africa (MEA) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 163 United Arab Emirates (UAE) AdTech Market, 2017 - 2030 (USD Million)
Table 164 United Arab Emirates (UAE) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 165 United Arab Emirates (UAE) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 166 United Arab Emirates (UAE) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 167 United Arab Emirates (UAE) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 168 United Arab Emirates (UAE) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 169 United Arab Emirates (UAE) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 170 United Arab Emirates (UAE) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 171 Kingdom of Saudi Arabia (KSA) AdTech Market, 2017 - 2030 (USD Million)
Table 172 Kingdom of Saudi Arabia (KSA) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 173 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 174 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 175 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 176 Kingdom of Saudi Arabia (KSA) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 177 Kingdom of Saudi Arabia (KSA) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 178 Kingdom of Saudi Arabia (KSA) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 179 South Africa AdTech Market, 2017 - 2030 (USD Million)
Table 180 South Africa AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 181 South Africa AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 182 South Africa AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 183 South Africa AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 184 South Africa AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 185 South Africa AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 186 South Africa AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 187 Participant’s Overview
Table 188 Financial Performance
Table 189 Product Benchmarking
Table 190 Key companies undergoing expansion
Table 191 Key companies involved in mergers & acquisitions
Table 192 Key companies undertaking partnerships and collaboration
Table 193 Key companies launching new product/service launches

List of Figures

Fig. 1 AdTech Market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot, by Offering and Advertising Type
Fig. 8 Segment snapshot by Advertising Channel and Advertising Format
Fig. 9 Segment snapshot by Platform and Enterprise Size
Fig. 10 Segment snapshot by Industry Vertical
Fig. 11 Competitive landscape snapshot
Fig. 12 AdTech Market value, 2017-2030 (USD Million)
Fig. 13 AdTech Market - Industry value chain analysis
Fig. 14 AdTech Market - Market trends
Fig. 15 AdTech Market: Porter’s analysis
Fig. 16 AdTech Market: PESTEL analysis
Fig. 17 AdTech Market, by Offering: Key takeaways
Fig. 18 AdTech Market, by Offering: Market share, 2023 & 2030
Fig. 19 Solution AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 20 Demand-Side Platforms (DSPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 21 Supply-Side Platforms (SSPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 22 Ad Networks AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 23 Data Management Platforms (DMPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 24 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 25 Service AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 26 Professional Services AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 27 Training & Consulting AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 28 Deployment & Integration AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 29 Support & Maintenance AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 30 Managed Services AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 31 AdTech Market, by Advertising Type: Key takeaways
Fig. 32 AdTech Market, by Advertising Type: Market share, 2023 & 2030
Fig. 33 Programmatic Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 34 Non-Programmatic Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 35 AdTech Market, by Advertising Channel: Key takeaways
Fig. 36 AdTech Market, by Advertising Channel: Market share, 2023 & 2030
Fig. 37 Television Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 38 Radio Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 39 Digital Out-of-Home (DOOH) Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 40 Others (Mobile/Tablet Advertising) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 41 AdTech Market, by Advertising Format: Key takeaways
Fig. 42 AdTech Market, by Advertising Format: Market share, 2023 & 2030
Fig. 43 Television Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 44 Image AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 45 Video AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 46 Text AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 47 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 48 AdTech Market, by Platform: Key takeaways
Fig. 49 AdTech Market, by Platform: Market share, 2023 & 2030
Fig. 50 Mobile AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 51 Web AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 52 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 53 AdTech Market, by Enterprise Size: Key takeaways
Fig. 54 AdTech Market, by Enterprise Size: Market share, 2023 & 2030
Fig. 55 Small and Medium Enterprise (SME) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 56 Large Enterprise AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 57 AdTech Market, by Industry Vertical: Key takeaways
Fig. 58 AdTech Market, by Industry Vertical: Market share, 2023 & 2030
Fig. 59 Retail & Consumer Goods AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 60 BFSI AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 61 Hospitality AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 62 Media & Entertainment AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 63 Transport & Logistics AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 64 Healthcare AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 65 IT & Telecom AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 66 Education AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 67 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 68 Global AdTech Market revenue, by region, 2023 & 2030 (USD Million)
Fig. 69 North America AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 70 U.S. AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 71 Canada AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 72 Mexico AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 73 Europe AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 74 U.K. AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 75 Germany AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 76 France AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 77 Italy AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 78 Spain AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 79 Asia Pacific AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 80 China AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 81 Japan AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 82 India AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 83 Australia AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 84 South Korea AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 85 Latin America AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 86 Brazil AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 87 Middle East & Africa AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 88 KSA AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 89 UAE AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 90 South Africa AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 91 Key company categorization
Fig. 92 AdTech Market - Key company market share analysis, 2023
Fig. 93 Strategic framework