Air Fryer Market Size, Share & Trends Analysis Report By Product (Manual, Digital), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, MEA, Central & South America), And Segment Forecasts, 2019 - 2025

Industry Insights

The global air fryer market size was valued at USD 658.9 million in 2018. The market is estimated to expand further at a CAGR of 7.0% from 2019 to 2025. The introduction of innovative products with improved designs is the key factor driving the growth of this market. Also, rising health consciousness and awareness about following a healthy diet are projected to drive the product demand, thereby supporting market growth.

High demand from restaurants, hotels, and hospitals, is also expected to have boosted the market growth. Moreover, the high demand for energy-efficient products is expected to have a positive impact on market growth. Based on product type, the digital air fryer segment held the largest market share in 2018 and will retain its dominant position throughout the forecast years.

The segment is also estimated to register the fastest CAGR from 2019 to 2025. The availability of advanced products with features, such as a touch screen panel, fast preheating, and temperature control knob, is expected to fuel the demand for digital air fryers. The online distribution channel segment is anticipated to expand at the fastest CAGR from 2019 to 2025.

The rising popularity of e-commerce retailers, such as Amazon.com, is the key factor in boosting product sales through online channels. Europe was the leading regional market in 2018. It is estimated to expand further at a steady CAGR over the forecast years owing to increasing health consciousness and resultant demand for air fryers. However, Asia Pacific is anticipated to expand at the fastest CAGR of 8.7% from 2019 to 2025.

Product Insights

The digital product segment held the largest air fryer market share in 2018 on account of increased demand for automatic cooking appliances in developed countries, such as the U.S., Canada, and Germany. The segment is projected to grow further at the fastest CAGR during the forecast years. The manual product segment is also anticipated to witness considerable growth in the years to come. Manual air fryers are preferred owing to their lower price than digital products. However, slower cooking time is a major factor that may restrict segment growth.

Distribution Channel Insights

The offline distribution channel was the leading segment in 2018. High product visibility and an increasing number of retailer stores, such as Walmart, in developing countries including India and China, is the main factor driving the growth of this segment. On the other hand, the online segment is anticipated to expand at the fastest CAGR of 8.0% from 2019 to 2025.

The rising popularity of e-commerce retailers, such as Amazon.com, is the key factor in boosting product sales through online channels. Moreover, most of the prominent companies have their websites, which also contributes to segment growth. Besides, different offers and discounts provided by online retailers help boost product sales.

Regional Insights

Europe was the leading regional market in 2018. It is estimated to retain its dominant position throughout the forecast years owing to increasing health consciousness and high product demand. Asia Pacific is anticipated to expand at the fastest CAGR of 8.7% from 2019 to 2025. Increasing consumer disposable income levels in emerging countries along with rising health consciousness is the key growth-driving factor. Moreover, the presence of prominent companies, such as Philips, Prestige, and Ninja, is expected to have a positive impact on the region’s growth.

Air Fryer Market Share Insights

Some of the prominent companies in the market are Koninklijke Philips N.V.; Cuisinart; SharkNinja Operating LLC; DASH (StoreBound LLC); Breville, Inc.; Havells India Ltd.; TTK Prestige Ltd.; KRUPS; and NuWave, LLC. Most of the companies have undertaken several strategic activities, such as expansions, mergers and acquisitions, and product and technological innovations, to gain a higher market share.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global air fryer market report on the basis product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Manual

  • Digital

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa