The global amusement parks market size was valued at USD 45.2 billion in 2017. It is likely to expand at a CAGR of 5.8% from 2018 to 2025. Innovative rides, accommodation facilities, and merchandise in amusement parks are gaining popularity among visitors of all age groups. As a result, there is a rise in the number of adults and children visiting amusement parks, thus expanding the size of the target audience.
Sale of merchandise and food & beverages through retail outlets and restaurants located inside the park are anticipated to be the key sources of ancillary revenue for amusement parks. Additionally, increasing urban population, international tourism, and rising disposable income of middle-class population are providing an upthrust to the market worldwide.
In order to increase their customer base and strengthen their position in the market, park owners are focusing on introducing wristbands to attract more visitors. For instance, in 2016, Six Flags Entertainment Corporation introduced a new wristband known as THE FLASH Pass. This wristband is an IoT-enabled band that ensures time management and tracks the queue. Such technological innovations have a positive impact and encourage higher footfall, subsequently strengthening park’s customer base.
In addition, ability to provide an adventurous and fascinating experience through attractions that can be offered despite unfavorable weather conditions is influencing owners to make significant investments into interior attractions. For instance, in August 2017, Efteling, a theme park in the Netherlands, spent USD 35.0 million to establish an indoor attraction known as Symbolica: Palace of Fantasy.The park took this initiative to expand its theme-based offerings and also maintain its position in the European market for amusement parks.
Amusement parks with themes based on fictional characters have higher popularity among visitors. These parks are also places where children can meet costumed characters, especially those based on famous Disney and Marvel movies. For instance, Universal Studios Orlando is highly popular among visitors for the Wizarding World of Harry Potter attraction that includes Hogwarts castle and other iconic infrastructures from the Harry Potter series. Similarly, Universal Studios Florida is known for its Diagon Alley theme park that offers adventurous and multidimensional rides.
On the basis of rides, the market has been categorized into mechanical, water, and other rides. The others segment includes flat rides and snow rides. The mechanical rides segment accounted for the largest share in the market in 2017. It is poised to register the highest CAGR during the forecast period.
Furthermore, water rides are those that are operated only during a particular time of the year depending on weather conditions in various locations. For instance, water rides are mostly closed in European countries during the winter season. Moreover, parks that are open throughout the year offer various additional services, such as dining facilities, accommodation, souvenir stores, golf courses, and other entertainment/recreational activities.
On the basis of age, the global amusement parks market has been segmented into up to 18 years, 19 to 35 years, 36 to 50 years, 51 to 65 years, and more than 65 years. The 19 to 35 years segment represented more than 30.0% of the overall market revenue in 2017. The segment will dominate the market throughout the forecast period, exhibiting a CAGR of 6.5%.
The 36 to 50 years segment is also projected to post a CAGR greater than 6.0% during the forecast period. The growth of the segment can be attributed to increasing number of parents accompanying their children below or up to 18 years of age to amusement parks.
Tickets, food & beverages, merchandise, hotels/resorts, and others are some of the key segments based on revenue source. The tickets segment held the leading share in the market in 2017. The segment is anticipated to experience healthy growth during the forecast period since amusement parks generate the maximum revenue through admission tickets.
Rising introduction of accommodation facilities such as hotels and resorts in park premises is one of the primary factors stirring up the revenue generation through hotels/resorts. The segment is estimated to witness the highest CAGR of 7.0% during the forecast period. Furthermore, the food & beverage segment is also expected to rise at a significant CAGR during the same period since visitors spend a substantial amount on food and refreshments while taking break from rides.
The Asia Pacific market commanded more than 35.0% of the global revenue in 2017. Presence of various key players such as Shanghai Disneyland, Chimelong Ocean Kingdom, Tokyo Disneyland, Universal Studios Singapore, Hong Kong Disneyland, and Universal Studios Japan.
The market in Europe is likely to progress at a CAGR of 2.9% during the forecast period. The region is poised to witness establishment of new parks in early 2019.For instance, Park of Poland, which is projected to start operations in 2019, would include a water park called Suntago Water World worth EUR 150 million. The Suntago Water World is anticipated to include 30 different water slides, wave pools, pools, spa complex, mineral pools, and thermal health bath. Additionally, the water park is predicted to create 600 new job opportunities.
The market is characterized by strong competition due to presence of major global players such as Cedar Fair Entertainment Company, Walt Disney Company, Comcast Corporation, and Chimelong Group Co. Increasing technological advancements to sustain competition coupled with establishment of various types of accommodation facilities are expected to stoke market growth.
For instance, in September 2016, Ardent Leisure Group launched its New-Look Tiger Land Park in its Dreamworld theme park. The new addition to the theme park was made to attract more visitors and create job opportunities for local economy.
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Attribute |
Details |
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Base year for estimation |
2017 |
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Actual estimates/Historical data |
2014 - 2016 |
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Forecast period |
2018 - 2025 |
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Market representation |
Revenue in USD Million and CAGR from 2018 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Country scope |
U.S., Canada, U.K., Germany, France, Italy, Spain, Denmark, China, India, Japan, Hong Kong, Singapore, South Korea, Brazil, & Mexico |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
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15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global amusement parks market report on the basis of rides, age, revenue source, and region:
Rides Outlook (Revenue, USD Million, 2014 - 2025)
Mechanical Rides
Water Rides
Other Rides
Age Outlook (Revenue, USD Million, 2014 - 2025)
Up to 18 Years
19 to 35 Years
36 to 50 Years
51 to 65 Years
More than 65 Years
Revenue Source Outlook (Revenue, USD Million, 2014 - 2025)
Ticket
Food & Beverage
Merchandise
Hotels/Resorts
Others
Regional Outlook (Revenue, USD Million, 2014 - 2025)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Denmark
Asia Pacific
China
India
Japan
Hong Kong
Singapore
South Korea
Latin America
Brazil
Mexico
Middle East & Africa (MEA)
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