Amusement Parks Market Size, Share & Trends Analysis Report By Age (Upto 18 Years, 19 To 35 Years), By Rides (Water Rides, Mechanical Rides), By Revenue Source, By Region, And Segment Forecasts, 2025 - 2030

Amusement Parks Market Summary

Regions such as Asia-Pacific and Latin America are witnessing a surge in demand, driven by expanding urban populations and increased tourism infrastructure investments. Technological advancements in rides, attractions, and park management systems are another key drivers. Innovations such as augmented reality (AR), virtual reality (VR), and advanced robotics are revolutionizing the visitors’ experience. Immersive attractions and interactive rides powered by these technologies enhance engagement, attract tech-savvy consumers, and set amusement parks apart from other entertainment options. In addition, smart park management systems enable seamless ticketing, crowd management, and personalized experiences, further improving customer satisfaction.

The increase in global tourism has significantly impacted the amusement parks industry. Tourists often prioritize theme parks as key destinations during vacations, particularly in locations renowned for iconic parks, such as the United States, Europe, and parts of Asia. Governments and private investors are capitalizing on this trend by developing integrated resorts that combine amusement parks with hotels, retail, and dining options, further driving market expansion. As reported in the UNWTO World Tourism Barometer of the year, global tourism in 2023 reached 88% of its levels before the pandemic, with an estimated 1.3 billion international travelers. The continued recovery is expected to be supported by factors such as renewed travel demand, enhanced air connectivity, and the strong rebound of Asian markets and destinations, potentially leading to a full recovery by the end of 2024.

Age Insights

The 19 to 35 years segment accounted for the largest revenue share of over 32.0% in 2024. This tech-savvy generation is drawn to cutting-edge innovations such as augmented reality (AR), virtual reality (VR), and interactive attractions. Parks that integrate these technologies into their offerings create unique and engaging experiences that resonate strongly with this audience. For example, gamified attractions or mobile apps with AR elements enhance the overall visit, meeting their expectations for tech-enhanced entertainment.

The 36 to 50 years segment is expected to grow at a significant CAGR of 6.4% over the forecast period. With increasing awareness of health and wellness, this demographic values active and outdoor leisure options. Amusement parks that incorporate fitness-oriented activities, nature trails, or eco-friendly attractions align with their desire for healthy lifestyle choices. Offering nutritious food and drink options within the park further enhances their experience.

Rides Insights

The mechanical rides segment accounted for a significant revenue share of over 83.0% in 2024. Themed mechanical rides based on popular intellectual properties (IPs), such as movies, TV shows, or cultural legends, are a significant growth driver. Collaborations with entertainment franchises allow parks to create rides that resonate emotionally with fans, increasing foot traffic and visitor engagement. Examples include Harry Potter-themed coasters or superhero-inspired drop towers, which combine storytelling with mechanical innovation.

The water rides segment is expected to grow at a significant CAGR over the forecast period. The global expansion of dedicated water parks and integrated water attractions in amusement parks has significantly boosted the segment. Destinations such as Aquatica, Yas Waterworld, and Siam Park have set benchmarks with their world-class water rides, drawing visitors from across the globe. This trend has also encouraged smaller parks to invest in high-quality water rides to remain competitive.

Revenue Source Insights

The ticket segment accounted for a significant revenue share of nearly 58.0% in 2024. The widespread adoption of digital and mobile ticketing has revolutionized the ticket segment. Amusement parks now offer seamless online booking experiences, enabling visitors to purchase tickets through websites and mobile apps. QR codes and e-tickets streamline entry, reduce wait times, and minimize operational costs, enhancing the overall customer experience. The integration of ticketing with park apps for ride scheduling and navigation adds further convenience.

The hotels/resorts segment is expected to grow at a significant CAGR over the forecast period. Amusement parks with on-site hotels and resorts transform into full-fledged entertainment destinations, encouraging multi-day stays. These integrated offerings provide convenience and enhance the overall visitor experience, making them particularly appealing to families, group travelers, and international tourists. Resorts that feature themed accommodations, exclusive park access, and curated experiences add significant value to the guest journey.

Regional Insights

The amusement parks industry in North America held a global share of over 38.0% in 2024. Dynamic pricing strategies and membership programs are helping parks maximize revenue. Many parks offer flexible ticket pricing based on demand, day of the week, or season. Membership programs with exclusive perks, such as free parking, discounts, and early access to attractions, encourage loyalty and repeat visits.

U.S. Amusement Parks Market Trends

The amusement parks industry in the U.S. is expected to grow significantly at a CAGR of 4.2% from 2025 to 2030, owing to the country's vast network of regional and national parks, which ensures that attractions are accessible to a large percentage of the population, driving consistent demand across states.

Europe Amusement Parks Industry Trends

The amusement parks market in Europe is growing with a significant CAGR from 2025 to 2030. Sustainability is a growing focus in the European amusement parks industry, with operators implementing green practices such as renewable energy usage, waste reduction, and water conservation. Environmentally conscious initiatives resonate with European consumers, who value eco-friendly tourism options.

The UK amusement parks market is expected to grow rapidly in the coming years. The trend toward short domestic holidays or staycations has significantly benefited the UK amusement parks industry. Parks with on-site accommodations, such as themed hotels at Alton Towers, attract families and groups looking for weekend getaways, increasing visitor spending and overnight stays.

The Germany amusement parks market held a substantial market share in 2024. Germany is known for its engineering excellence, and amusement parks in the country reflect this by incorporating cutting-edge technology into their attractions. The introduction of new ride technologies, such as VR-enhanced roller coasters and motion simulators, continues to drive interest in parks like Phantasialand and Heide Park. In addition, digital tools, including mobile apps for booking tickets, queue management, and interactive experiences, help streamline park visits and enhance the overall experience for guests.

Asia Pacific Amusement Parks Industry Trends

The amusement parks market in Asia Pacific is growing significantly at a CAGR of 8.8% from 2025 to 2030. The growth of the middle class in many APAC countries, particularly in China, India, and Southeast Asia, is one of the primary drivers of the amusement parks industry. With increasing disposable incomes, more families can afford leisure activities, and amusement parks are among the most popular choices. As the middle class expands, the demand for high-quality entertainment experiences continues to rise.

The Japan amusement parks market is expected to grow rapidly in the coming years. Japan remains a highly attractive destination for international tourists, particularly from neighboring countries like China, South Korea, and Taiwan. Tokyo Disneyland, Universal Studios Japan, and Fuji-Q Highland are among the most popular tourist destinations in the country. The unique blend of Japanese culture, world-class attractions, and advanced technology has made Japanese amusement parks a must-visit location for international travelers. Japan’s tourism campaigns, such as “Cool Japan,” have also helped increase the global appeal of the country's theme parks.

The China amusement parks market held a substantial market share in 2024. The Chinese government has made significant investments in infrastructure development as part of its broader strategy to promote tourism and domestic consumption. The construction of high-speed rail lines, improved transportation networks, and the development of new airports are making it easier for tourists to access major amusement parks. Furthermore, local governments are offering incentives and subsidies to promote the development of entertainment facilities, including large-scale theme parks, which have attracted both domestic and foreign investors.

Key Amusement Parks Company Insights

Key players operating in the amusement parks industry are Disney, Comcast, Merlin Entertainment, Cedar Fair Entertainment Company, and SeaWorld Parks & Entertainment, Inc. The companies are focusing on various strategic initiatives, including new product development, partnerships & collaborations, and agreements to gain a competitive advantage over their rivals. The following are some instances of such initiatives.

• In January 2024, Universal Studios unveiled exciting details about its upcoming Epic Universe theme park, set to feature more than 50 attractions, entertainment experiences, dining options, and shops. The park introduces five new immersive worlds, including Dark Universe, Celestial Park, How to Train Your Dragon - the Isle of Berk, The Wizarding World of Harry Potter - Ministry of Magic, and Super Nintendo World. It offers guests an unprecedented adventure across various dynamic and captivating environments.

• In August 2024, Disney announced the expansion of Walt Disney World Resort in Orlando, Florida, at its Magic Kingdom Park, bringing new and beloved Disney stories to life. The park unveiled its largest land expansion, featuring a new area dedicated to Disney's famous villains. It allows fans to explore the wickedly wonderful characters they love to hate. The expansion will include a new section inspired by the popular Cars franchise and a fresh attraction based on Disney's film Encanto. This development aims to enhance the Magic Kingdom experience with more immersive storytelling and adventure.

Amusement Parks Market Report Scope

Global Amusement Parks Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global amusement parks market report based on age, ride, revenue source, and region.

• Age Outlook (Revenue, USD Billion, 2018 - 2030)

  • Up to 18 years

  • 19 to 35 years

  • 36 to 50 years

  • 51 to 65 years

  • More than 65 years  

• Ride Outlook (Revenue, USD Billion, 2018 - 2030)

  • Mechanical Rides

  • Water Rides

  • Other Rides  

• Revenue Source Outlook (Revenue, USD Billion, 2018 - 2030)

  • Ticket

  • Food & beverage

  • Merchandise

  • Hotels/Resorts

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa