GVR Report cover Anti-aging Supplements Market Size, Share & Trends Report

Anti-aging Supplements Market Size, Share & Trends Analysis Report By Ingredient (Collagen, Vitamins, Hyaluronic Acid, Minerals), By Formulation (Tablets, Powder, Capsules), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68040-299-0
  • Number of Report Pages: 120
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2023
  • Forecast Period: 2024 - 2030 
  • Industry: Healthcare

Anti-aging Supplements Market Trends

The global anti-aging supplements market size was estimated at USD 4.19 billion in 2023 and is projected to witness a CAGR of 7.7% from 2024 to 2030. The market has grown significantly owing to various factors such as increasing consumer awareness about health and wellness, rising elderly population, advancements in nutraceuticals, and growing demand for natural and organic products. With the global population rapidly aging, there's a growing concern among individuals about maintaining youthfulness and good health. This has increased demand for products that either slow aging or mitigate its effects.

U.S. Anti-aging Supplements Market size and growth rate, 2024 - 2030

The World Health Organization (WHO) projects that 17% of the world's population will be 60 years of age or older by 2030. This percentage will substantially increase from the current 1 billion senior people to 1.4 billion in 2030. Furthermore, by 2050, the global population aged 60 years or older is expected to reach 2.1 billion, marking a projected doubling from the current figure, and the number of individuals aged 80 years is anticipated to triple between 2020 and 2050, reaching an estimated 426 Million.

The COVID-19 pandemic positively impacted the market by heightening awareness about the importance of immune health and overall well-being. During the pandemic, as people became more health-conscious, there was a significant rise in interest in preventative measures. This included a heightened demand for anti-aging vitamins as well as supplements containing antioxidants and other nutrients renowned for their anti-aging properties. This surge in demand for immune-boosting supplements contributed to the growth of the anti-aging supplement market amidst the pandemic.

In addition, advancements in nutraceuticals are anticipated to drive the market by offering novel ingredients and formulations with proven health benefits. Enhanced delivery systems, such as nanoencapsulation and liposomal technology, improve bioavailability and efficacy of active ingredients, enhancing the effectiveness of anti-aging supplements. For instance, in February 2024, Nutrafol expanded its product line by introducing Nutrafol Skin, marking its entry into a new category. This supplement, tailored for women aged 18 and above, addresses mild to moderate acne, offering a distinctive solution. In addition, scientific research supporting the efficacy of specific nutraceuticals, such as resveratrol, collagen peptides, and coenzyme Q10, further fuels consumer confidence and drives market growth.

Moreover, the increasing popularity of natural and organic products has influenced the market. Consumers are increasingly inclined towards supplements made from natural ingredients, as they perceive them to be safer and more effective than synthetic alternatives. This has resulted in a surge in demand for supplements containing antioxidants, vitamins, minerals, and other natural compounds believed to have anti-aging properties.

Market Concentration & Characteristics

The market growth stage is high, and the pace of the market growth is accelerating. With the discovery of novel components and combinations, the market observes the creation of new products that address specific customer demands. For instance, in August 2023, Shaklee introduced Vivix, a line of anti-aging gummy supplements containing powerful polyphenols. These gummies have been clinically proven to combat aging by stimulating cellular defenses and shielding against cellular harm, offering a delicious and convenient way to support overall wellness and fight the effects of aging. Due to the dynamic atmosphere that promotes continuous growth and progress, the market is a center for innovative and potent anti-aging products.

Anti-aging Supplements Market Concentration & Characteristics

In the market, partnerships and collaboration activities are moderately prevalent, reflecting a medium level of engagement within the industry. For instance, in March 2024, Vitamin Shoppe, an omnichannel retailer specializing in nutritional products, collaborated with Pure Encapsulations to introduce Pure Encapsulations' products to The Vitamin Shoppe and Super Supplements stores and online platforms.

Regulatory bodies are intensifying their market scrutiny, driven by worries regarding safety, unverified claims, and the risk of misuse. This heightened oversight may lead to the implementation of more stringent regulations aimed at safeguarding consumer well-being.

The market continues to witness product expansion, driven by growing consumer interest in maintaining youthful health and vitality. In March 2024, BIGVITA unveiled its ready-to-drink supplement, Youth+. This innovative product is meticulously formulated based on scientific research and offers a range of health and beauty advantages. Its primary objective is to significantly improve overall well-being by targeting it from within.

The market is set to expand regionally, reaching a broader consumer base. This growth is fueled by increasing awareness about the benefits of such supplements and the desire for people to maintain their youth and vitality across various geographies. This expansion will create new opportunities for market players and contribute to the industry's overall growth.

Ingredients Insights

The collagen segment dominated the market with a revenue share of 20.39% in 2023, driven by collagen’s significant role in promoting skin elasticity, joint health, and overall well-being.Owing to the growing awareness among individuals regarding their health and seeking natural ways to deal with aging, there is a significant increase in the demand for collagen supplements. For instance, In April 2021, the Canadian health and wellness company Revelox introduced Dermalux, an innovative anti-aging marine collagen supplement to support hair, skin, and nails. Thus, the collagen segment's expansion is anticipated to contribute significantly to the overall growth and development of the market.

The Nicotinamide Mononucleotide (NMN) segment is expected to register the fastest CAGR over the forecast period. The growing awareness about the potential anti-aging benefits of NMN, including improved cellular function and metabolism, is driving demand. For instance, in February 2024, the heritage brand unveiled its forthcoming release of the NJHealth NMN 20000mg supplement for promoting healthy aging. Crafted with patented technology, this product is designed to elevate NAD⁺ (nicotinamide adenine dinucleotide) levels, aiming to bolster the process of healthy aging. Thus, this product launch is anticipated to boost NMN demand and fuel the segment's expansion.

Application Insights

The hair, skin & nail care segment dominated the market with a share of 40.17% in 2023 and is expected to register the fastest CAGR over the forecast period. This is attributed to the growing geriatric population and societal emphasis on beauty & grooming across the regions. These supplements often contain vitamins, minerals, and plant-based extracts, which are expected to promote healthier hair, skin, and nails.

For instance, In March 2023, Symrise introduced a new line of Diana food bioactives, specifically designed for incorporation in "Beauty from within" products. This expansion aims to cater to the growing demand for innovative and differentiating nutri-cosmetic ingredients. The comprehensive product range addresses various beauty concerns, including skin conditioning and anti-aging, skin brightening, and hair and nail care. The formulation incorporates naturally sourced bioactive compounds, such as collagen type I, vitamins C and A, and polyphenols derived from diverse fruits.

The energy & stamina segment is witnessing remarkable growth over the forecast period, due to the increasing demand for products that support overall well-being and vitality. To sustain an active lifestyle and counteract impact of aging on their energy, individuals have increasingly focused on anti-aging supplements aimed at boosting their stamina. These supplements often contain a combination of adaptogens, vitamins, minerals, and other natural ingredients believed to improve mental and physical performance.

Formulation Insights

The capsule segment dominated the market in 2023 with a revenue market share of 36.42% due to various factors, including convenience, portability, and ease of consumption. Capsules provide a hassle-free way for consumers to intake their daily doses of anti-aging supplements, making them a popular choice among health-conscious individuals. The new product launches have contributed to the capsule market's growth. For instance, in December 2023, Reversal announced the launch of its NMN anti-aging supplement. Thereby propelling the growth of this segment over the forecast period.

The powder segment is expected to showcase the fastest CAGR over the forecast period. Consumers increasingly prefer powdered supplements due to their ease of use, versatility in consumption, and ability to mix them with various beverages or foods. For instance, in June 2023, Codex Labs, a biotech-skintech company based in Silicon Valley, announced the launch of an additional product to their product line, the Antü Skin Barrier Support Supplement. This new launch is designed to work with their Antü skincare collection, aiming to fortify, rejuvenate, and bolster the skin's protective barrier.

Distribution Channel Insights

The offline segment dominated the market with a revenue share of 61.91% in 2023, fueled by increasing consumer awareness and in turn demand for the products that promote longevity and overall wellness. Traditional retail channels such as pharmacies, health food stores, and specialty supplement shops have seen a surge in sales as aging populations seek solutions to address aging-related concerns. In addition, offline marketing efforts, including in-store promotions, demonstrations, and partnerships with healthcare professionals, have contributed to the segment's expansion. As consumers prioritize health and wellness, the offline sector continues to be a key driver of market growth, offering personalized recommendations and a tangible shopping experience.

Global Anti-aging Supplements Market share and size, 2023

The online segment is expected to showcase the fastest CAGR over the forecast period, propelled by the widespread availability of e-commerce platforms and the convenience of purchasing products from the comfort of home. Consumers increasingly turn to online channels to research and buy anti-aging supplements, as well as transparent reviews and competitive pricing. The rise of digital marketing strategies, including targeted advertising, influencer collaborations, and informative content, has further bolstered online sales. Moreover, the COVID-19 pandemic has accelerated the shift towards online shopping, with more individuals embracing digital platforms for their health and wellness needs. As a result, the online segment continues to thrive, offering accessibility and convenience to a broad spectrum of consumers seeking anti-aging solutions.

Regional Insights

North America accounted for the largest revenue share of 37.04% in 2023. Increasing consumer health consciousness and growth in the aging population have fueled demand for products that support vitality and longevity. As per the 2020 Census, between 1920 and 2020, the U.S. witnessed a significantly higher growth rate in its population aged 65 and above compared to the overall population. By 2020, this age group constituted 55.8 Million individuals, which accounted for 16.8% of the entire U.S. population.In addition, advancements in research and development have led to the introduction of innovative formulations and ingredients, further expanding the market.

Anti-aging Supplements Market Trends by Region, 2024 - 2030

U.S. Anti-aging Supplements Market Trends

The anti-aging supplements market in the U.S. is expected to grow over the forecast period due to the expanding aging population. With more individuals seeking solutions to support vitality and wellness as they age, the demand for anti-aging supplements continues to rise steadily.As per the Population Reference Bureau, projections indicate that the American population aged 65 and above will grow from 58 Million in 2022 to 82 Million by 2050, marking a 47% increase. Additionally, the proportion of this age group within the total population is expected to rise from 17% to 23%.

Europe Anti-aging Supplements Market Trends

The anti-aging supplements market in Europe is witnessing growth due to several factors. These include an aging population, increasing health awareness, rising disposable incomes, and advancements in product formulations. In addition, the emphasis on preventive healthcare and the popularity of natural ingredients contribute to the market's expansion across Europe.

The UK anti-aging supplements market held a significant share in 2023. The market growth is driven by the presence of key local market players who offer innovative formulations and effective solutions. These companies leverage research and development, along with strategic marketing efforts, to meet the evolving needs of consumers and drive market expansion.

The Anti-aging supplements market in France is experiencing growth due to the continuous introduction of new products. These innovations cater to diverse consumer preferences and address emerging health trends, driving demand and expanding the market's reach across the country. For instance, in March 2021, D+ For Care, a French direct-to-consumer nutricosmetics company, introduced its Aloha Prepare and Repair beauty supplement. This product aims to enhance appearance and well-being.

The Germany anti-aging supplements market is flourishing due to a combination of factors such as a health-conscious population, advanced healthcare infrastructure, and the availability of high-quality products. This robust market offers a wide range of options to consumers seeking wellness solutions.

Asia Pacific Anti-aging Supplements Market Trends

The anti-aging supplements market in Asia Pacific held the highest CAGR of 8.5% over the forecast period, largely driven by the region's increasing aging population. As life expectancy rises and demographic shifts occur, a growing demand for products promoting healthy aging and vitality is growing.By 2050, the Asian Development Bank projects that one out of every four individuals in Asia and the Pacific region will be aged 60 or above.This demographic trend has spurred investment in R&D and marketing of anti-aging supplements tailored to the needs and preferences of Asian consumers.Consequently, the Asia Pacific region has emerged as a key market growth for the anti-aging supplement industry, presenting ample opportunities for expansion and innovation.

The China anti-aging supplements market is experiencing significant growth, driven by the nation's increasing awareness about health and wellness, as well as an aging population seeking to maintain youthfulness. This sector's expansion is further fueled by advancements in research and technology, along with consumer preferences shifting towards preventive healthcare.

The Anti-aging supplements market in Japan is witnessing notable growth, primarily due to the country's rapidly aging population and the increasing demand for products that promote health and well-being. As life expectancy rises and people become more health-conscious, the market expands to cater to various age groups and diverse needs. Over 10% of Japan's population has reached the age of 80 or above, while national statistics reveal that approximately 29.1% of the country's 125 Million citizens are aged 65 and above.

The MEA Anti-aging Supplements Market Trends

The anti-aging supplements market in MEA is experiencing moderate growth, propelled by several factors. The region's aging population, coupled with increasing awareness about health and wellness, is driving demand. Moreover, with a growing elderly demographic seeking longevity solutions, the market is poised for continuous growth in the foreseeable future.

The Saudi Arabia anti-aging supplements market is witnessing significant growth, driven by the increasing proportion of older individuals in the population. According to the Saudi Arabian Monetary Agency, it is projected that by the end of 2050, 25 percent of the country's total population of 40 Million will be aged 60 or above. In addition, the number of individuals aged 80 or older is anticipated to reach 1.6 Million, constituting 4 percent of the total population by that time.

The Anti-aging supplements market in Kuwait is experiencing notable growth, spurred by several key factors. Firstly, an aging population demographic in Kuwait is increasingly seeking ways to maintain health and vitality as they age, driving demand for anti-aging products. Moreover, rising awareness about the importance of preventive healthcare and wellness practices contributes to market expansion.

Key Anti-aging Supplements Company Insights

The market players operating in the market are adopting product approval to increase the reach of their products in the market and improve the availability of their products in diverse geographical areas, along with expansion as a strategy to enhance production/research activities. With increasing demand fueled by aging populations and growing health consciousness, these market players continue to innovate and expand their product offerings to capitalize on the expanding market opportunities.

Key Anti-aging Supplements Companies:

The following are the leading companies in the anti-aging supplements market. These companies collectively hold the largest market share and dictate industry trends.

  • Shaklee Corporation
  • Decode Age
  • Thorne.
  • GNC Holdings, LLC
  • Life Extension.
  • Nu Skin Enterprises
  • Nutrova
  • Cureveda
  • Tru Niagen
  • Oziva

Recent Developments

  • In January 2024, Healthy Extracts Inc. announced the launch of LONGEVITY Anti-Aging. This product aims to support skin radiance, arterial flexibility, and the overall health of cells and joints. LONGEVITY Anti-Aging features a unique combination of potent anti-aging ingredients, including trans-resveratrol, known for its antioxidant properties and potential health benefits.

  • In February 2024, the heritage brand unveiled its forthcoming release of the NJHealth NMN 20000mg supplement for promoting healthy aging. Crafted with patented technology, this product is designed to elevate NAD⁺ (nicotinamide adenine dinucleotide) levels, aiming to bolster the process of healthy aging.

  • In January 2024, Watsons Singapore introduced Tru Niagen Immune, a revolutionary formula for age transformation and enhancing immunity.

  • In December 2023, Reversal announced the launch of an NMN anti-aging supplement. This product has undergone thorough testing by an independent third-party laboratory to guarantee its unmatched purity and efficacy.

Anti-aging Supplements Market Report Scope

Report Attribute


Market size value in 2024

USD 4.47 billion

Revenue forecast in 2030

USD 6.99 billion

Growth rate

CAGR of 7.7% from 2024 to 2030

Actual data

2018 - 2023

Forecast period

2024 - 2030

Quantitative units

Revenue in USD Million/billion and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Ingredients, formulation, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; Denmark; Sweden; Norway; Japan; China; India; Australia; Thailand; South Korea; Brazil; Argentina; South Africa; Saudi Arabia, UAE; Kuwait

Key companies profiled

Shaklee Corporation; Decode Age; Thorne.; GNC Holdings, LLC; Life Extension.; Nu Skin Enterprises; Nutrova; Cureveda; Tru Niagen; Oziva

Customization scope

Free report customization (equivalent up to 8 analyst's working days) with purchase. Addition or alteration to country, regional & segment scope.

Global Anti-aging Supplements Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global anti-aging supplements market based on ingredients, formulation, application, distribution channel, and region.

  • Ingredients Outlook (Revenue, USD Million, 2018 - 2030)

    • Collagen

    • Resveratrol

    • Vitamins

    • Minerals

    • Hyaluronic Acid

    • NMN

    • Others

  • Application Outlook (Revenue, USD Million, 2018 - 2030)

    • Hair, Skin, And Nail Care

    • Bone & Joint Health

    • Energy & Stamina

    • Others (immune support, vision health)

  • Formulation Outlook (Revenue, USD Million, 2018 - 2030)

    • Capsules

    • Tablets

    • Powder

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Offline

      • Hypermarkets/Supermarkets

      • Pharmacies & Drug Stores

      • Others

    • Online

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

      • Denmark

      • Sweden

      • Norway

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Argentina

    • Middle East and Africa

      • South Africa

      • Saudi Arabia

      • UAE

      • Kuwait

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