Anti-aging Supplements Market Size, Share & Trends Analysis Report By Ingredient (Collagen, Resveratrol), By Formulation (Capsules, Tablets), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Anti-aging Supplements Market Trends

The global anti-aging supplements market size was valued at USD 4.47 billion in 2024 and is projected to grow at a CAGR of 7.89% from 2025 to 2030. The market for anti-aging supplements has grown significantly owing to various factors such as increasing consumer awareness about health and wellness, rising elderly population, advancements in nutraceuticals, and growing demand for natural and organic products. With the global population rapidly aging, there's a growing concern among individuals about maintaining youthfulness and good health. This has led to increased demand for products that can either slow down aging or mitigate its effects.

The World Health Organization projects that 17% of the world's population will be 60 years of age or older by 2030. By 2020, there will be a substantial increase in this percentage, from the current 1 billion senior people to 1.4 billion. Furthermore, by 2050, the global population aged 60 years or older is expected to reach 2.1 billion, marking a projected doubling from the current figure, and the number of individuals aged 80 years is anticipated to triple between 2020 and 2050, reaching an estimated 426 million.

COVID-19 had a positive impact on the anti-aging supplements industry by heightening awareness about the importance of immune health and overall well-being. During the pandemic, as people became more health-conscious, there was a significant rise in interest in preventative measures. This included a heightened demand for supplements containing antioxidants, vitamins, and other nutrients renowned for their anti-aging properties. This surge in demand for immune-boosting supplements contributed to the growth of the anti-aging supplements industry amidst the pandemic.

In addition, advancements in nutraceuticals are anticipated to drive the anti-aging supplements industry by offering novel ingredients and formulations with proven health benefits. Enhanced delivery systems, such as nanoencapsulation and liposomal technology, improve the bioavailability and efficacy of active ingredients, enhancing the effectiveness of anti-aging supplements. For instance, in February 2024, Nutrafol expanded its product line by introducing Nutrafol Skin, marking its entry into a new category. This supplement, tailored for women aged 18 and above, addresses mild to moderate acne, offering a distinctive solution. In addition, scientific research supporting the efficacy of specific nutraceuticals, such as resveratrol, collagen peptides, and coenzyme Q10, further fuels consumer confidence and drives market growth.

Moreover, the increasing popularity of natural and organic products has influenced the anti-aging supplements industry. Consumers are increasingly inclined towards supplements made from natural ingredients, as they perceive them to be safer and more effective than synthetic alternatives. This has resulted in a surge in demand for supplements containing antioxidants, vitamins, minerals, and other natural compounds that are believed to have anti-aging properties.

Market Concentration & Characteristics

The market growth stage for anti-aging supplements is at an accelerating pace. With the discovery of novel components and combinations, the market observes the creation of new products that address certain customer demands. For instance, in August 2023, Shaklee introduced Vivix, a line of anti-aging gummy supplements containing powerful polyphenols. These gummies have been clinically proven to combat aging by stimulating cellular defenses and shielding against cellular harm, offering a delicious and convenient way to support overall wellness and fight the effects of aging. Due to the dynamic atmosphere that promotes continuous growth and progress, the market is a center for innovative and potent anti-aging products.

In the anti-aging supplements industry, partnerships and collaboration activities are moderately prevalent, reflecting a medium level of engagement within the industry. For instance, in March 2024, Vitamin Shoppe, an omnichannel retailer specializing in nutritional products, collaborated with Pure Encapsulations to introduce Pure Encapsulations' products to The Vitamin Shoppe and Super Supplements stores, as well as online platforms.

Regulatory bodies are intensifying their scrutiny of the anti-aging supplements industry, driven by worries regarding safety, unverified claims, and the risk of misuse. This heightened oversight may lead to the implementation of more stringent regulations aimed at safeguarding consumer well-being.

The anti-aging supplements industry continues to witness product expansion, driven by growing consumer interest in maintaining youthful health and vitality. In March 2024, BIGVITA unveiled its ready-to-drink supplement called Youth+. This innovative product is meticulously formulated based on scientific research, offering a range of health and beauty advantages. Its primary objective is to significantly improve overall well-being by targeting it from within.

The anti-aging supplements industry is set to expand regionally, reaching a broader consumer base. This growth is fueled by increasing awareness about the benefits of such supplements and the desire for people to maintain their youth and vitality across various geographies. This expansion will create new opportunities for market players and contribute to the overall growth of the industry.

Consumer Behavior Analysis Insights

Consumer behavior in the market is influenced by a combination of health consciousness, aging concerns, and lifestyle aspirations. Individuals are increasingly looking for ways to maintain a youthful appearance and overall well-being, leading to a growing demand for supplements that support longevity and skin health. The trend toward preventive healthcare has further accelerated this demand, as consumers seek proactive solutions rather than reactive treatments for aging-related concerns. Scientific research and clinical backing play a crucial role in purchasing decisions, with many individuals preferring products that have proven efficacy and transparent ingredient formulations.

Digital influence, particularly through social media and online reviews, has significantly shaped consumer preferences. Younger consumers in their 30s and 40s are increasingly adopting anti-aging supplements as part of their wellness routine, driven by beauty trends and influencer endorsements. This demographic is more inclined to seek collagen-based and antioxidant-rich formulations that promise long-term benefits. At the same time, older consumers, particularly those over 50, prioritize supplements that support joint health, cognitive function, and skin elasticity. The willingness to invest in premium brands is evident, as many consumers associate higher price points with superior quality and effectiveness.

Brand loyalty plays a crucial role in the market, with consumers often sticking to brands that offer consistent results and maintain high standards of safety and transparency. As the perception of aging evolves, the demand for natural and scientifically backed ingredients continues to grow. The market is expected to expand further as more consumers embrace supplements as an essential part of their wellness regimen.

Ingredient Insights

Based on ingredients, the market is segmented into collagen, resveratrol, vitamins, minerals, hyaluronic acid, NMN, and others. The collagen segment dominated the market with a share of 31.39% in 2024 driven by its significant role in promoting skin elasticity, joint health, and overall well-being. Owing to the growing awareness among individuals regarding their health and seeking natural ways to deal with aging, there is a significant increase in the demand for collagen supplements. For instance, In April 2021, the Canadian health and wellness company Revelox introduced Dermalux, an innovative anti-aging marine collagen supplement to support hair, skin, and nails. Thus, the collagen segment's expansion is anticipated to contribute significantly to the overall growth and development of the anti-aging supplements industry.

The NMN (Nicotinamide Mononucleotide) segment is expected to register the fastest CAGR over the forecast period attributed to various factors. The growing awareness about the potential anti-aging benefits of NMN, including improved cellular function and metabolism, is driving demand. For instance, in February 2024, the heritage brand unveiled its forthcoming release of the NJHealth NMN 20000mg supplement for promoting healthy aging. Crafted with patented technology, this product is designed to elevate NAD⁺ (nicotinamide adenine dinucleotide) levels, aiming to bolster the process of healthy aging. Thus, this product launch is anticipated to boost the demand for NMN and is expected to fuel the expansion of the NMN segment within the anti-aging supplements industry.

Application Insights

Based on application, the market is segmented into hair, skin, and nail care, bone and joint health, energy and stamina, and others. The hair, skin, and nail care segment dominated the market with a revenue share of 39.94% in 2024 and is expected to register the fastest CAGR over the forecast period. This is attributed to the growing geriatric population and societal emphasis on beauty & grooming across the regions. These supplements often contain a combination of vitamins, minerals, and plant-based extracts, which are expected to promote healthier hair, skin, and nails. For instance, in March 2023, Symrise introduced a new line of diana food bioactives specifically designed for incorporation in "Beauty from within" products. This expansion aims to cater to the growing demand for innovative and differentiating nutricosmetic ingredients. The comprehensive product range addresses various beauty concerns, including skin conditioning and anti-aging, skin brightening, as well as hair and nail care. The formulation incorporates naturally sourced bioactive compounds, such as collagen type I, vitamins C and A, and polyphenols derived from diverse fruits.

The energy & stamina segment is witnessing remarkable growth due to the increasing demand for products that support overall well-being and vitality. In an effort to sustain an active lifestyle and counteract aging's impact on their energy, individuals have increasingly focused on anti-aging supplements aimed at boosting their stamina. These supplements often contain a combination of adaptogens, vitamins, minerals, and other natural ingredients that are believed to improve mental and physical performance.

Formulation Insights

Based on formulation, the market is segmented into capsules, tablets, powder, and others. The capsule segment dominated the market in 2024 with a share of 36.16%. Due to various factors, including convenience, portability, and ease of consumption, capsules provide a hassle-free way for consumers to intake their daily doses of anti-aging supplements, making them a popular choice among health-conscious individuals. The new launches of capsules in the market have contributed to the growth of the capsule market. For instance, in December 2023, Reversal announced the launch of its NMN (Nicotinamide Mononucleotide) anti-aging supplement, thereby propelling the growth of the segment over the forecast period.

The powder segment is expected to register the fastest CAGR over the forecast period. Consumers increasingly prefer powdered supplements due to their ease of use, versatility in consumption, and the ability to mix them with various beverages or foods. For instance, in June 2023, Codex Labs, a biotech-skintech company based in Silicon Valley, announced the launch of additional products to their product line, the Antü Skin Barrier Support Supplement. This new launch is designed to work in tandem with their Antü skincare collection, aiming to fortify, rejuvenate, and bolster the skin's protective barrier.

Distribution Channel Insights

Based on distribution channel, the market is segmented into offline and online. The offline segment dominated the market in 2024, fueled by increasing consumer awareness and demand for products that promote longevity and overall wellness. Traditional retail channels such as pharmacies, health food stores, and specialty supplement shops have seen a surge in sales as aging populations seek solutions to address aging-related concerns. In addition, offline marketing efforts, including in-store promotions, demonstrations, and partnerships with healthcare professionals, have contributed to the segment's expansion. As consumers prioritize health and wellness, the offline sector continues to be a key driver of growth in the anti-aging supplements industry, offering personalized recommendations and a tangible shopping experience.

The online segment is expected to witness the fastest CAGR over the forecast period, propelled by the widespread availability of e-commerce platforms and the convenience of purchasing products from the comfort of home. Consumers increasingly turn to online channels to research and buy anti-aging supplements, transparent reviews and competitive pricing. The rise of digital marketing strategies, including targeted advertising, influencer collaborations, and informative content, has further bolstered online sales. Moreover, the COVID-19 pandemic has accelerated the shift towards online shopping, with more individuals embracing digital platforms for their health and wellness needs. As a result, the online segment continues to thrive, offering accessibility and convenience to a broad spectrum of consumers seeking anti-aging solutions.

Regional Insights

North America anti-aging supplements industry held the largest global market share of 35.55% in 2024, driven by a combination of factors. Increasing health consciousness among consumers, coupled with a growing aging population, has fueled demand for products that support vitality and longevity. As per the 2020 Census, between 1920 and 2020, the U.S. witnessed a significantly higher growth rate in its population aged 65 and above compared to the overall population. By 2020, this age group constituted 55.8 million individuals, which accounted for 16.8% of the entire U.S. population. In addition, advancements in research and development have led to the introduction of innovative formulations and ingredients, further expanding the market growth.

U.S. Anti-aging Supplements Market Trends

The anti-aging supplements industry in the U.S. is expected to grow over the forecast period due to the expanding aging population. With more individuals seeking solutions to support vitality and wellness as they age, the demand for anti-aging supplements continues to rise steadily. As per the Population Reference Bureau, projections indicate that the American population aged 65 and above will grow from 58 million in 2022 to 82 million by 2050, marking a 47% increase. In addition, the proportion of this age group within the total population is expected to rise from 17% to 23%.

Europe Anti-aging Supplements Market Trends

The Europe anti-aging supplements industry is witnessing growth due to several factors. These include an aging population, increasing health awareness, rising disposable incomes, and advancements in product formulations. In addition, the emphasis on preventive healthcare and the popularity of natural ingredients contribute to the market's expansion across Europe.

The anti-aging supplements industry in the UK held a significant share in 2024. The growth of the UK market is driven by the presence of key local market players who offer innovative formulations and effective solutions. These companies leverage research and development, along with strategic marketing efforts, to meet the evolving needs of consumers and drive market expansion.

France anti-aging supplements industry is experiencing growth due to the continuous introduction of new products. These innovations cater to diverse consumer preferences and address emerging health trends, driving demand and expanding the market's reach across the country. For instance, in March 2021, D+ For Care, a French direct-to-consumer nutricosmetics company, introduced its Aloha Prepare and Repair beauty supplement. This product aims to enhance appearance and well-being.

The anti-aging supplements industry in Germany is flourishing due to a combination of factors such as a health-conscious population, advanced healthcare infrastructure, and the availability of high-quality products. This robust market offers a wide range of options to consumers seeking wellness solutions.

Asia Pacific Anti-aging Supplements Market Trends

The Asia Pacific anti-aging supplements industry is anticipated to witness the fastest CAGR of 8.93% over the forecast period, largely driven by the region's increasing aging population. As life expectancy rises and demographic shifts occur, there is a growing demand for products that promote healthy aging and vitality. By 2050, the Asian Development Bank projects that one out of every four individuals in the Asia Pacific region will be aged 60 or above. This demographic trend has spurred investment in research, development, and marketing of anti-aging supplements tailored to the needs and preferences of Asian consumers. Consequently, the Asia Pacific region has emerged as a key growth market for the anti-aging supplements industry, presenting ample opportunities for expansion and innovation.

The anti-aging supplements industry in China is experiencing significant growth, driven by the nation's increasing awareness about health and wellness, as well as an aging population seeking to maintain youthfulness. This sector's expansion is further fueled by advancements in research and technology, along with consumer preferences shifting towards preventive healthcare.

Japan anti-aging supplements industry is witnessing notable growth, primarily due to the country's rapidly aging population and the increasing demand for products that promote health and well-being. As life expectancy rises and people become more health-conscious, the market is expanding to cater to various age groups and diverse needs. Over 10% of Japan's population has reached the age of 80 or above, while national statistics reveal that approximately 29.1% of the country's 125 million citizens are aged 65 and above.

MEA Anti-aging Supplements Market Trends

The MEA anti-aging supplements industry is experiencing moderate growth, propelled by several factors. The region's aging population, coupled with increasing awareness about health and wellness, is driving demand. Moreover, with a growing elderly demographic seeking longevity solutions, the market is poised for continuous growth in the foreseeable future.

Saudi Arabia anti-aging supplements industry is witnessing significant growth, driven by the increasing proportion of older individuals in the population. According to the Saudi Arabian Monetary Agency, it is projected that by the end of 2050, 25 percent of the country's total population of 40 million will be aged 60 or above. In addition, the number of individuals aged 80 or older is anticipated to reach 1.6 million, constituting 4 percent of the total population by that time.

The anti-aging supplements industry in Kuwait is experiencing notable growth, spurred by several key factors. Firstly, an aging population demographic in Kuwait is increasingly seeking ways to maintain health and vitality as they age, driving demand for anti-aging products. In addition, rising awareness about the importance of preventive healthcare and wellness practices contributes to market expansion.

The heatmap indicates varying levels of performance, with darker shades representing higher ratings. Shaklee Corporation excels across all three categories, maintaining a strong competitive advantage. Decode Age demonstrates strength in product portfolio and geographic presence but lacks strategic initiatives. This assessment highlights key differentiators in the market, indicating that companies with a well-rounded approach across these three pillars may have a competitive edge over those with imbalances in their strategy.

Key Anti-aging Supplements Company Insights

The market players operating in the global anti-aging supplements industry are adopting product approval to increase the reach of their products in the market and improve the availability of their products in diverse geographical areas, along with expansion as a strategy to enhance production/research activities. With increasing demand fueled by aging populations and growing health consciousness, these market players continue to innovate and expand their product offerings to capitalize on the expanding market opportunities.

Recent Development

• In January 2024, Healthy Extracts Inc., launched LONGEVITY Anti-Aging product. This product aims to support skin radiance, arterial flexibility, and the overall health of cells and joints. LONGEVITY Anti-Aging features a unique combination of potent anti-aging ingredients, including trans-resveratrol, which is known for its antioxidant properties and potential health benefits.

• In February 2024, the heritage brand unveiled its forthcoming release of the NJHealth NMN 20000mg supplement for promoting healthy aging. Crafted with patented technology, this product is designed to elevate NAD⁺ (nicotinamide adenine dinucleotide) levels, aiming to bolster the process of healthy aging.

• In January 2024, Watsons Singapore introduced Tru Niagen Immune, a revolutionary formula designed for age transformation and enhancing immunity.

• In December 2023, Reversal, announced the launch of NMN anti-aging supplement. This product has undergone thorough testing by an independent third-party laboratory to guarantee its unmatched purity and efficacy.

Global Anti-aging Supplements Market Report Scope

Global Anti-aging Supplements Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global anti-aging supplements market report based on ingredient, formulation, application, distribution channel, and region.

• Ingredient Outlook (Revenue, USD Million, 2018 - 2030)

  • Collagen

  • Resveratrol

  • Vitamins

  • Minerals

  • Hyaluronic Acid

  • NMN

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Hair, Skin, and Nail Care

  • Bone and Joint Health

  • Energy and Stamina

  • Others

• Formulation Outlook (Revenue, USD Million, 2018 - 2030)

  • Capsules

  • Tablets

  • Powder

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

    • Hypermarkets/Supermarkets

    • Pharmacies & Drug Stores

    • Others

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

    • Malaysia

    • Taiwan

    • Hong Kong

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait