GVR Report cover Anti-fatigue Cosmetics Market Size, Share & Trends Report

Anti-fatigue Cosmetics Market Size, Share & Trends Analysis Report By Product (Oil, Cream, Lotion, Serum, Gel), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-867-1
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global anti-fatigue cosmetics market size was valued at USD 13.9 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 4.5% from 2019 to 2025. Increasing stress, hectic and busy lifestyles, irregular sleeping patterns, and unhealthy eating habits of people around the world have had an adverse impact on their skin. Moreover, harmful sun rays and alarming levels of pollution are making the skin dull and lackluster. This is driving the demand for nourishing, anti-fatigue cosmetics. The growing number of skincare awareness campaigns by leading cosmetics brands is also likely to expand the scope of various anti-fatigue cosmetics.

U.S. anti-fatigue cosmetics market size

Consumers in recent years have shown a preference for natural and organic beauty products over synthetic chemical-based products. As a result, manufacturers have been incorporating natural products and ingredients into their portfolios. Seaweed, almond, cucumber, aloe vera, pomegranate, Guarana, and citron are among the commonly used natural ingredients in this market. For instance, Ren Clean Skincare’s range of anti-fatigue cosmetics, including body wash, body cream, and exfoliating body scrub, is enriched with Atlantic kelp, sage, geranium, cypress, rosemary, and other energizing ingredients.

The thriving e-commerce industry and growing consumer preference for purchasing anti-fatigue and other cosmetics and personal care products online have significantly driven the market. Social media also plays a crucial role in marketing such products, targeting a growing millennial and young consumer base. Digital marketing through platforms such as YouTube, Instagram, and beauty blogs has become an important strategy to interact with consumers, influence them, and expand their base.

Companies have been expanding their product line by introducing new cosmetic products in the market. For instance, Becca Cosmetics launched its new collection of under-eye care cosmetics in 2018 called the Bright Eyes Collection, aimed at de-puffing and brightening the eyes. The three new products in the collection have different functions. The Anti-Fatigue Under Eye Primer is infused with caffeine and matcha green tea and protects the under-eye area; the Under Eye Brightening Corrector is infused with crushed pearls and helps reduce the darkness around the eyes; the Under Eye Brightening Setting Powder brightens the under-eye area and is infused with raspberry stem cells and Australian berries.

Product Insights

Creams held the dominant revenue share of more than 35.0% in 2018. Overnight moisturizers, under-eye creams, and under-eye primers are some of the most popular products in this category and help hydrate the skin and reduce dullness, puffiness, dark circles, and pores. Numerous companies have been introducing anti-fatigue cosmetics with innovative and combination ingredients to create effective products and stay ahead of the competition. For instance, Glamglow’s Brighteyes Illuminating Anti-Fatigue Eye Cream is aimed at energizing the entire eye area and making it appear well-rested. The fast-absorbing cream nourishes tired-looking under eyes with ingredients such as apple, watermelon, and narcissus extracts, caffeine, linoleic acid, and peptides. Anti-fatigue cosmetics in gel form are also gaining popularity among consumers with oily skin. This segment held the second-largest share in 2018 and is expected to witness steady growth over the forecast period.

Distribution Channel Insights

Offline distribution channels held the largest share in the anti-fatigue cosmetics market in 2018, contributing to over 80.0% of the total revenue. A number of consumers still prefer to shop from offline stores, including health and beauty retailers and supermarkets. This trend is supported by a rise in the presence of hypermarkets and supermarkets in developing nations such as China, Bangladesh, India, and Brazil, which has enhanced the offline sales of anti-fatigue cosmetics. Numerous health and beauty retailers and company-owned stores provide expert opinion for each skin category, giving tips and notes on usage directions, ingredients, benefits, and more. Samples for trial are also available in some stores, which helps consumers decide on the anti-fatigue cosmetic product best suited to their requirements. Such features will continue to drive the segment.

Global anti-fatigue cosmetics market share

Market revenue from anti-fatigue cosmetics sold through online distribution channels is anticipated to register a CAGR of 4.9% from 2019 to 2025. The ongoing boom in the e-commerce industry has greatly influenced the buying behavior of consumers. Buyers have preferred this retail channel as it offers benefits such as convenience, choice, discounts, wider availability of product variants, and numerous payment options. Companies have been increasing their spending on e-commerce to enhance their distribution channels. For instance, L’Oréal SA allots 30.0% of its media expenses to digital networks. Sephora; Amazon; Ulta Beauty, Inc.; Feelunique; and Strawberrynet are some of the key e-retailers of anti-fatigue and other cosmetics.

Regional Insights

North America dominated the market in 2018, with a revenue share of 37.3%. A significant part of the U.S. population has been suffering from chronic fatigue syndrome. This condition is more common among women as compared to men. It makes the skin look dull, dry, and leaves premature age lines. It is caused by excess stress, inadequate sleep, and an unhealthy diet. According to Gallup Inc.’s 2019 Global Emotions Report, the U.S. is among the 10 most stressed countries in the world. Nearly, 30% of the U.S. adult population struggle with insomnia, which results in puffy eyes and dark circles. Therefore, anti-fatigue cosmetics have gained significant adoption in this region.

Asia Pacific is expected to witness a steady CAGR of 5.2% from 2019 to 2025. Consumers in countries like China, Japan, South Korea, and India have shown a high interest in personal care. This awareness, coupled with increasing purchasing power, will influence the demand for anti-fatigue cosmetics. Companies catering to Asian countries, in particular, have been working on new formulations focusing on anti-stress, anti-pollution, and digital fatigue products.

Key Companies & Market Share Insights

The global market is highly fragmented with several large, small, and regional players. Companies have been expanding their product line by introducing new cosmetic products in the market. For instance, in September 2017, L’Oréal S.A. introduced its Liftactiv anti-oxidant and anti-fatigue fresh shot under the Vichy brand. Some of the prominent players in the anti-fatigue cosmetics market include:

  • L’Oréal S.A.

  • Unilever

  • Shiseido Company, Limited

  • The Estée Lauder Companies Inc.

  • Bio Veda Action Research Co. (Biotique)

  • Christian Dior SE

  • Nuxe, Inc.

  • Mesoestetic; Groupe Clarins SA

  • The Ordinary

Anti-fatigue Cosmetics Market Report Scope

Report Attribute


Market size value in 2020

USD 15.2 billion

Revenue forecast in 2025

USD 18.9 billion

Growth Rate

CAGR of 4.5% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD Thousand and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; Japan; Brazil; UAE

Key companies profiled

L’Oréal S.A.; Unilever; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Bio Veda Action Research Co. (Biotique); Christian Dior SE; Nuxe, Inc.; Mesoestetic; Groupe Clarins SA; The Ordinary

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global anti-fatigue cosmetics market report based on the product, distribution channel, and region:

  • Product Outlook (Revenue, USD ‘000, 2015 - 2025)

    • Cream

    • Oil

    • Lotion

    • Serum

    • Gel

    • Others

  • Distribution Channel Outlook (Revenue, USD ‘000, 2015 - 2025)

    • Offline

    • Online

  • Region Outlook (Revenue, USD ‘000, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • South Korea

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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