Anti-Pollution Skincare Products Market Size, Share & Trends Analysis Report By Product (Creams, Moisturizer, Face Mask, Others), By Nature, By Distribution Channel, By End-use, By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global anti-pollution skincare products market size was valued at USD 12.08 billion in 2023 and is projected to grow at a CAGR of 7.1% from 2024 to 2030. The key driving factors include increasing air pollution, rising awareness about the harmful effects of air pollution on skin health, unceasing migrations to urbanized areas from remote natives, and a diverse range of portfolios offered by major market participants. Therefore, the demand for natural and organic cosmetics along with anti-pollution skincare products is driving the market growth.

According to WHO, 99% of the global population lives in polluted places where air pollution has exceeded the WHO guidelines limit. Moreover, in 2022, over 2.1 billion people depended on polluting household fuels and technologies for cooking. The rise in pollution, changed lifestyles, poor air quality, and growth in urban road traffic leading to higher carbon emission levels and skin-care problems have resulted in greater demand for this market.

In recent years, prominent businesses and reputed institutes have introduced multiple novel ingredients in this industry. It includes ingredients such as microbial-based preparations, plant oils, and natural extracts. These elements are adopted in the formation to enhance the anti-pollution properties of the product offerings. Along with air pollution, drastic environmental changes such as the depletion of the ozone layer and the rise in UV radiation have adversely affected the skin health of millions. The rising use of fuel for multiple functions and vast industrialization is leading to excess carbon emission and the release of air pollutants at large scale. These aspects are expected to drive growth for this industry in the coming years.

Product Insights

Cream products dominated the market and accounted for a share of 36.3% in 2023. It is attributed to the large number of benefits offered by anti-pollution skin care creams. It acts as a barrier and keeps the skin hydrated for long. The convenience, price, size of packaging, and easy availability contribute to the growing demand for this product. Rising air pollutants damage skin cells and increase oxidative stress in the end. The wide range of products offered by the companies in this product category, celebrity endorsements, branding campaigns initiated by the businesses, and the emergence of Ayurveda or herbal-based brands in the industry are some of the major factors contributing to the growth of this segment.

The facemask segment is expected to experience the fastest CAGR of 7.9% during the forecast period. The growth is attributed to the preference for face masks due to the relaxing and therapeutic effects the product offers to the users. The removal of dirt and impurities and the cleansing capacity of the facemasks have made them popular as anti-pollution skincare products. Moreover, the key players focus on R&D activities to formulate new products in a particular category. In recent years, multiple brands in the skincare industry have launched numerous products with a wide range of varieties in terms of formulations and ingredients. Ease of availability, ease of use, convenience, effective distribution by the brands through offline channels such as supermarkets and pharmacies, single-use packs marketed by the brands, and availability through online portals are the key aspects to generate greater demand for this segment.

Nature Insights

Conventional products segment accounted for the largest revenue share in 2023. Conventional anti-pollution skincare products are offered at a lesser price range than organic products. Rising investment into R&D activities to formulate innovative products, introducing novel ingredients, easy availability, mass scale productions, enhanced market penetrations, and existing consumer base is expected to drive growth for this segment in upcoming years.

The organic products segment is expected to experience the fastest CAGR during the forecast period. Increasing awareness about the benefits of organic and natural extract ingredients is driving the growth of this segment. Unlike conventional products, these types of natural products eliminate the risk of harmful chemicals and preservatives. Natural and organic ingredients such as flavonoids, natural hydronic acid, vitamins, and so on provide numerous benefits and protection from harmful pollution. A wide range of collections launched by the market participants, increasing adoption of natural & organic products, growing awareness about sustainability, and rising inclination towards adopting skincare routines are projected to develop an upsurge in demand for this segment.

Distribution Channel Insights

The hypermarkets & supermarket segment dominated the market in 2023. It is attributed to the growing beauty & cosmetics industry and awareness about self-care. Moreover, the availability of a wide variety of cosmetics and anti-pollution skincare products attracts more consumers. Integrating artificial intelligence and augmented reality technology has helped retailers modernize and personalize the customer experience. Factors such as ease of access, immediate possession after purchase, assistance provided by the staff, and attractive discounts offered by retailers are most likely to generate growth for this segment in the approaching years.

The online distribution segment is projected to grow at a significant CAGR over the forecast period. The growth of this segment is primarily driven by factors such as the growing adoption of smartphone technology across the globe, the rising presence of cosmetic brands on web-based platforms, and an overwhelming response received by e-commerce businesses. In addition, a growing number of locations served by e-retailers and a large number of benefits provided by companies, including doorstep deliveries, customer assistance, and detailed customer reviews, have resulted in the growth of this segment.

End-use Insights

The female user’s segment accounted for the largest revenue share in 2023. It is attributed to an increasing number of women in the workforce, growing awareness regarding skincare, a large number of female users adopting a daily skincare regime, an extensive range of products launched by the major brands dedicated to female users, and ease of availability. Moreover, rising skin problems such as acne or redness have increased demand for anti-pollution skin care products. Changing lifestyles and constant exposure to pollutants due to working conditions have resulted in the growing adoption of these products.

The male user’s segment is expected to register the fastest CAGR during the forecast period. An increase in awareness regarding the use of men’s grooming products, a growing number of users adopting routine skincare practices, and the introduction of multiple products formulated for men’s skin have resulted in the growth of this segment. Effective marketing through endorsements, vast distribution networks, a wide range of products, and ease of accessibility are expected to generate higher growth for this segment in the approaching years.

Regional Insights

North America anti-pollution skincare products market is anticipated to witness significant growth during the forecast period. The presence of numerous key brands in the region and a large number of customers buying anti-pollution skin care products through online platforms are vital dynamics of this regional industry. Growing awareness about skin health, unceasing urbanization, enhanced R&D activities, and product innovation are expected to generate growth for this industry from 2024 to 2030.

U.S. Anti-Pollution Skincare Products Market Trends

The U.S. anti-pollution skincare products market held a substantial regional industry share in 2023. This market is mainly driven by aspects such as the presence of key industry participants, constantly growing new product launches, increased number of retail chains across the country, ease of availability, enhanced distribution by brands, and growth in disposable income levels of young consumers. Unceasing pollution levels have contributed to the rising demand for this market in recent years. According to the “State of the Air” 2024 report by the American Lung Association, nearly 4 out of 10 individuals in America live in locations that have unhealthy levels of air pollution.

Asia Pacific Anti-Pollution Skincare Products Market Trends

Asia Pacific anti-pollution skincare product market dominated the global industry in 2023. This market is primarily driven by factors such as rapid urbanization and industrialization in this region, multiple international cosmetic brands with robust distribution networks, rising pollution, and growing disposable income levels in countries such as India and China. According to the State Council of the People’s Republic of China, the country’s per capita disposable income increased by 6.3% year on year in 2023, reaching approximately USD 5,511.

The China anti-pollution skincare products market will have a significant revenue share in the regional industry in 2023. The availability of innovative formulations that provide multiple benefits, such as protection from pollutants and hydration and brightening claims, has driven the growth of this market. The entry of numerous international market participants, the growing expenditure on skincare by millennials, and the rising skin health awareness are expected to generate greater demand for this market in China.

Europe Anti-Pollution Skincare Products Market Trends

Europe anti-pollution skincare products market was identified as a lucrative region in 2023. Products containing antioxidants and vitamins that promote skin strength, reduce inflammation, repair, and fight aging have generated greater demand for the market in this region. The presence of large enterprises operating in the cosmetics industry for multiple decades, strong distribution networks of key companies, growing concerns about skin health, and a rise in expenditure on skin care have driven growth for this industry in the recent past.

The anti-pollution skincare products market in the UK is expected to grow rapidly in the upcoming years. This market is mainly influenced by the growing number of brands and products available through offline channels, rising disposable income levels, effective branding and marketing strategies adopted by the major companies, and ease of availability.

Key Anti-Pollution Skincare Products Company Insights

Some of the key companies in the anti-pollution skincare products market include L’Oréal S. A., Shiseido Company, Limited, Avon, Procter & Gamble, and others. Organizations are focusing on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as advancement in products.

• L’Oréal S.A., one of the applauded organizations in the cosmetics industry, specializes in creating beauty and skincare products that cater to different customer demands worldwide. The company offers its anti-pollution skincare routine portfolio through the brand L'Oréal Paris. The portfolio entails serums, creams, and masks.

• Procter & Gamble, a company with global operations in multiple business segments such as hygiene, personal care, and consumer goods, offers products in this market through its brand OLAY. The company's range of products is distributed through hypermarkets, luxury salons, and online platforms.

Recent Developments

• In April 2024, Cipla Limited, one of the prominent organizations in the pharmaceutical industry, acquired the global distribution and marketing business of Ivia Beaute Private Limited, India, including its brands Ikin, Astaberry, and Bhimsaini, through its wholly-owned subsidiary Cipla Health Limited. 

Anti-Pollution Skincare Products Market Report Scope

Global Anti-Pollution Skincare Products Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global anti-pollution skincare products market report based on product, nature, distribution channel, end-use, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Creams

  • Moisturizer

  • Face Mask

  • Others (Serum, facewash, cleanser)

• Nature Outlook (Revenue, USD Million, 2018 - 2030)

  • Conventional

  • Organic

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Hypermarkets & Supermarket

  • Specialty stores

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Male

  • Female

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa