The global anti-pollution skincare products market size was estimated at USD 9.07 billion in 2018 and is likely to expand further at a CAGR of 4.2% from 2019 to 2025. Rising consumer awareness about the adverse effects of pollution levels on the skin will drive the product demand, thereby supporting market growth. Outdoor pollution has grown by 8% since 2016. Thus, rising demand for natural and organic cosmetics rich in vitamins and antioxidants will boost the market growth over the forecast period.
In addition, manufacturers are introducing innovative products and technologies, which will spur market growth. For instance, in February 2019, QOQO B, an Australian skincare brand, entered the regional market of China by launching its three major products (Phyto-Dermabrasion, Phyto-Activation, and Phyto-Concentrate) in the country. The company also plans to launch other products, such as cleanser, eye cream, and a range of body care products. It also strategizes to expand its presence in the country through e-commerce platforms, such as Tmall and JD.com.
Air pollution contains chemicals of carbon elements such as Polycyclic Aromatic Hydrocarbons (PAH), which pose negative effects on skin health. Rising demand for derma cosmetics will also boost the market development. Increased incidences of skin conditions, such as eczema, psoriasis, acne, and extreme sensitivity, have resulted in the rising usage of derma cosmetics. Rising awareness about these dermatologically tested cosmetics will drive their demand further.
Furthermore, products introduced in the market also incorporate botanical ingredients in combination with anti-oxidant and anti-inflammatory properties. For instance, the detox intense anti-pollution skincare product line has revolutionized skincare in cosmetics. The product line emphasizes skin concerns subject to environmental and technological pollution through natural ingredients and drone technology.
Increased pollutant rates resulting from the rapid industrialization and urbanization, as well as rising incidences of skin conditions such as pimples, rashes, and allergies, are projected to be major factors driving market expansion. According to a new World Air Quality report, around 38% of U.S. cities fail to meet WHO standards for yearly PM2.5 levels. In addition, the average PM2.5 pollution level in the U.S. increased by 6.7% in 2020.
Furthermore, rising rates of early skin aging are creating a market for skincare products, boosting the market growth. Changing preferences towards organic and natural products, as well as increased use of vegan and eco-friendly products, is likely to drive demand and increase the portfolios for the market.
Greater investment in research and development of new products containing advanced natural ingredients is expected to open numerous opportunities for the market. Hence, companies involved in developing anti-pollution skincare products are expanding their business towards organic products. However, creating globally standardized anti-pollutant products, as well as counterfeit goods being available widely, is a huge challenge faced by market players.
Creams product segment led the global market in 2018. The segment will maintain its leading position throughout the forecast period owing to extensive usage of creams on a daily basis. Rising cases of various skin issues, such as dryness, dark spots, loss of firmness, uneven skin tone, acne, inflammation, and fine lines and wrinkles, caused by pollutants in the atmosphere, such as particulate matter, will boost the demand for creams.
Furthermore, creams are easy to use, which also contributes to its demand. Manufacturers are investing in R&D to introduce innovative products with enhanced efficiency to meet the changing demands. For instance, in January 2018, Matis launched anti-pollution care products with its brand RÉPONSE JEUNESSE. The product launch includes a new micellar water product and hydrating cream, which helps in combatting the visible as well as invisible pollution effects on the skin with a limit on premature aging.
The face mask segment is anticipated to witness the fastest CAGR of 5.1% from 2019 to 2025. The growing popularity of face mask as a quick fix for the beauty regime has boosted the segment growth. A number of cosmetic manufacturers are investing in R&D to cater to rising product demand. For instance, in May 2018, Beiersdorf, through its brand Nivea, launched three 1-Minute Urban Detox Masks including Green Tea and Hyaluronic Acid.
The conventional product segment is expected to account for the largest market share by 2025. The inclusion of various chemicals as preservatives in conventional cosmetics resulting in better shelf life than organic products helps the segment growth. The lower price of inorganic cosmetics than organic products also boosts their demand. Therefore, conventional cosmetics have high growth potential in emerging regions. However, these cosmetics contain various chemicals and preservatives, such as parabens and toluene, which have a harmful impact on health.
Thus, the segment is expected to face sluggish growth in the years to come. The organic product is the fastest-growing segment at a CAGR of 4.9% from 2019 to 2025. Rising awareness regarding the benefits of organic and plant-based ingredients has surged the demand for such cosmetics. New product development and strategic alliance remain key strategies for market participants to sustain the competition. For instance, Shiseido Company, Ltd. in collaboration with A.S. Watson Group launched an anti-pollution skincare range called The Urban Damage Range in the Asian market.
The female end-user segment led the market in 2018 accounting for more than 55.3% of the overall share. Rising cases of skin-related problems, such as sensitive skin and acne, due to rising pollution levels are driving the product demand in this segment. Whereas, rising working-class professional particularly in women category have increased the exposure of females to outside pollution and harmful toxins.
The male end-user segment is projected to witness the fastest CAGR of 4.5% from 2019 to 2025 owing to the rising usage of skincare cosmetics. Rising awareness about skin damages, such as skin tan, dryness, acne, and eczema, caused due to air pollution will dive the product demand further.
Asia Pacific is the largest regional market. Rising air pollution levels in the region, especially in China and India on account of rapid industrialization and urbanization, are driving the product demand. According to the data published by global air pollution has grown by 8% in five years. Moreover, in major urban cities like Beijing and Delhi pollution has reached hazardous levels that can penetrate deep into the lungs causing fatal diseases. North America is expected to register the fastest CAGR from 2019 to 2025 on account of the increasing adoption of organic cosmetics. In addition, the wide usage of e-commerce platforms in the region acts as a key driver for product sales, thereby supporting market growth.
Key manufacturers include Avon Products, Inc.; Beiersdorf AG; Kao Corporation; L’occitane International S.A.; L’Oréal Group; Procter & Gamble; Mary Kay, Inc.; Unilever; Johnson and Johnson; and Shiseido Company, Ltd. These companies focus more on product innovation to gain a greater market share. Some of the industry participants are introducing innovation in their product as their key strategy to increase its market share. For instance, in 2019, Orientana launched bioactive anti-pollution skincare cream, which includes extracts, such as Moringa and Schisandra.
In March 2022, Beiersdorf and WorldWide Fund for Nature announced a strategic partnership. The primary objective of this partnership is to strengthen Beiersdorf and its supply chain with a sustainable and holistic approach
In April 2022,Kao Corporation and Nissin Food Products Co., Ltd., collaborated to make use of the Virtual Human Body Generative Model. This collaboration aims to give personalized nutritional content and amounts of Whole Nutrition Meals to individuals depending on their perceived health state
In February 2020,The Avon Company introduced Green Goddess, a clean facial oil infused with CBD. The Green Goddess Facial Oil is a calming, collected remedy for dealing with and soothing stressed skin
Market size value in 2019
USD 9.33 billion
Revenue forecast in 2025
USD 12.13 billion
CAGR of 4.2% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD million and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Application,distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Germany;China; India; Japan.; Brazil; South Africa
Key companies profiled
Avon Products, Inc.; Beiersdorf AG; Kao Corporation; L’occitane International S.A.; L’Oréal Group; Procter & Gamble; Mary Kay, Inc.; Unilever; Johnson and Johnson; hiseido Company, Ltd.
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global anti-pollution skincare products market report on the basis of product, end-user, nature, and region.
Product Outlook (Revenue, USD Million, 2015 - 2025)
End-User Outlook (Revenue, USD Million, 2015 - 2025)
Nature Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Volume, Tons; Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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