GVR Report cover Anti-Pollution Skincare Products Market Size, Share & Trends Report

Anti-Pollution Skincare Products Market Size, Share & Trends Analysis Report By End User (Male, Female), By Product (Cream, Moisturizer, Face Mask), By Nature (Organic, Conventional) And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-155-9
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global anti-pollution skincare products market size was estimated at USD 9.07 billion in 2018 and is likely to expand further at a CAGR of 4.2% from 2019 to 2025. Rising consumer awareness about the adverse effects of pollution levels on the skin will drive the product demand, thereby supporting market growth. Outdoor pollution has grown by 8% since 2016. Thus, rising demand for natural and organic cosmetics rich in vitamins and antioxidants will boost the market growth over the forecast period.

In addition, manufacturers are introducing innovative products and technologies, which will spur market growth. For instance, in February 2019, QOQO B, an Australian skincare brand, entered the regional market of China by launching its three major products (Phyto-Dermabrasion, Phyto-Activation, and Phyto-Concentrate) in the country. The company also plans to launch other products, such as cleanser, eye cream, and a range of body care products. It also strategizes to expand its presence in the country through e-commerce platforms, such as Tmall and JD.com.

U.S. anti-pollution skincare products market

Air pollution contains chemicals of carbon elements such as Polycyclic Aromatic Hydrocarbons (PAH), which pose negative effects on skin health. Rising demand for derma cosmetics will also boost the anti-pollution skincare products market development. Increased incidences of skin conditions, such as eczema, psoriasis, acne, and extreme sensitivity, have resulted in the rising usage of derma cosmetics. Rising awareness about these dermatologically tested cosmetics will drive their demand further.

Furthermore, products introduced in the market also incorporate botanical ingredients in combination with anti-oxidant and anti-inflammatory properties. For instance, the detox intense anti-pollution skincare product line has revolutionized skincare in cosmetics. The product line emphasizes skin concerns subject to environmental and technological pollution through natural ingredients and drone technology.

Product Insights

Creams product segment led the global market in 2018. The segment will maintain its leading position throughout the forecast period owing to extensive usage of creams on a daily basis. Rising cases of various skin issues, such as dryness, dark spots, loss of firmness, uneven skin tone, acne, inflammation, and fine lines and wrinkles, caused by pollutants in the atmosphere, such as particulate matter, will boost the demand for creams.

Furthermore, creams are easy to use, which also contributes to its demand. Manufacturers are investing in R&D to introduce innovative products with enhanced efficiency to meet the changing demands. For instance, in January 2018, Matis launched anti-pollution care products with its brand RÉPONSE JEUNESSE. The product launch includes a new micellar water product and hydrating cream, which helps in combatting the visible as well as invisible pollution effects on the skin with a limit on premature aging.

The face mask segment is anticipated to witness the fastest CAGR of 5.1% from 2019 to 2025. The growing popularity of face mask as a quick fix for the beauty regime has boosted the segment growth. A number of cosmetic manufacturers are investing in R&D to cater to rising product demand. For instance, in May 2018, Beiersdorf, through its brand Nivea, launched three 1-Minute Urban Detox Masks including Green Tea and Hyaluronic Acid.

Nature Insights

The conventional product segment is expected to account for the largest market share by 2025. The inclusion of various chemicals as preservatives in conventional cosmetics resulting in better shelf life than organic products helps the segment growth. The lower price of inorganic cosmetics than organic products also boosts their demand. Therefore, conventional cosmetics have high growth potential in emerging regions. However, these cosmetics contain various chemicals and preservatives, such as parabens and toluene, which have a harmful impact on health.

Thus, the segment is expected to face sluggish growth in the years to come. Organic product is the fastest-growing segment at a CAGR of 4.9% from 2019 to 2025. Rising awareness regarding the benefits of organic and plant-based ingredients has surged the demand for such cosmetics. New product development and strategic alliance remain key strategies for market participants to sustain the competition. For instance, Shiseido Company, Ltd. in collaboration with A.S. Watson Group launched an anti-pollution skincare range called The Urban Damage Range in the Asian market.

End-User Insights

The female end-user segment led the market in 2018 accounting for more than 55.3% of the overall share. Rising cases of skin-related problems, such as sensitive skin and acne, due to rising pollution levels are driving the product demand in this segment. Whereas, rising working-class professional particularly in women category have increased the exposure of females to outside pollution and harmful toxins.

Global anti-pollution skincare products market

The male end-user segment is projected to witness the fastest CAGR of 4.5% from 2019 to 2025 owing to the rising usage of skincare cosmetics. Rising awareness about skin damages, such as skin tan, dryness, acne, and eczema, caused due to air pollution will dive the product demand further.

Regional Insights

Asia Pacific is the largest regional market. Rising air pollution levels in the region, especially in China and India on account of rapid industrialization and urbanization, are driving the product demand. According to the data published by global air pollution has grown by 8% in five years. Moreover, in major urban cities like Beijing and Delhi pollution has reached hazardous levels that can penetrate deep into the lungs causing fatal diseases. North America is expected to register the fastest CAGR from 2019 to 2025 on account of the increasing adoption of organic cosmetics. In addition, the wide usage of e-commerce platforms in the region acts as a key driver for product sales, thereby supporting market growth.

Anti-Pollution Skincare Products Market Share Insights

Key manufacturers include Avon Products, Inc.; Beiersdorf AG; Kao Corporation; L’occitane International S.A.; L’Oréal Group; Procter & Gamble; Mary Kay, Inc.; Unilever; Johnson and Johnson; and Shiseido Company, Ltd. These companies focus more on product innovation to gain a greater market share. Some of the industry participants are introducing innovation in their product as their key strategy to increase its market share. For instance, in 2019, Orientana launched bioactive anti-pollution skincare cream, which includes extracts, such as Moringa and Schisandra.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and MEA

Country scope

U.S., Germany, China, India, Japan, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global anti-pollution skincare products market report on the basis of product, end-user, nature, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Cream

    • Moisturizer

    • Face Mask

    • Others

  • End-User Outlook (Revenue, USD Million, 2015 - 2025)

    • Male

    • Female

  • Nature Outlook (Revenue, USD Million, 2015 - 2025)

    • Conventional

    • Organic

  • Regional Outlook (Volume, Tons; Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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