Aromatherapy Diffusers Market Size, Share & Trends Analysis Report By Product (Ultrasonic, Nebulizer, Evaporative, Heat), By Distribution Channel ( Retailers, Hypermarkets/Supermarkets), By Application, By Region, And Segment Forecasts, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the aromatherapy diffusers market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for aromatherapy diffusers market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of aromatherapy diffusers market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Aromatherapy Diffusers Market Categorization:

The aromatherapy diffusers market was categorized into four segments, namely product (Ultrasonic, Nebulizers, Evaporative, Heat), distribution (Retailers, Hypermarkets/Supermarkets, E-commerce), application (Residential, Commercial, Spa & Relaxation), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The aromatherapy diffusers market was segmented into product, distribution, application , and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The aromatherapy diffusers market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into thirteen countries, namely, the U.S.; Canada; Mexico; Germany; UK.; France; China; India; Japan; Saudi Arabia; UAE; Argentina; Brazil

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Aromatherapy diffusers market companies & financials:

The aromatherapy diffusers market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Young Living Essential Oils LC was established in 1994 and is headquartered in Utah, U.S. Its product portfolio comprises essential oils, essential oil, beauty products, such as facial care, anti-ageing, and bath and body products; and balance products, including mental wellness, spiritual health, emotional wellness, and sleep solutions. It also offers home purification products, and merchandise. The company has offices in Australia, Japan, Singapore, Canada and Europe. The company is known for its Seed to Seal process which conserves the integrity of its essential oils. The company is actively involved in Corporate Social Responsibility (CSR), such as building communities in Nepal and lending its services to Uganda.

• DōTERRA International was established in 2008 and is headquartered in Utah, U.S The company functions by selling products through more than 2 million wellness advocates/distributors spread across the globe. Its products are classified as essential oils and other segments. The essential oil category comprises single oils, proprietary blends, dōTERRA On Guard products, dōTERRA Breathe products, Deep Blue products, and DigestZen products. While other products include personal care, supplements, weight management products, kits & collections, and essential usage & accessories. The company sells diffusers under the essential usage & accessories segment. The company has offices in Australia, China, Japan, Mexico, Singapore, South Korea, and Taiwan. It distributes its products in China, Canada, Malaysia, Costa Rica, and New Zealand.

• Ryohin Keikaku Co., Ltd (Muji) is a Japanese retail company which was established in 1979 with its headquarters in Toshima-Ku, Tokyo, Japan. The company operates through furniture, health & beauty, and stationery segments. The ultrasonic diffusers are manufactured under the health and beauty segment of the company. The company has been branching out into hotels under its brand name and has been involved in architectural projects such as Muji houses. Muji is known for its “no-brand, quality goods” strategy.

• Vitruvi is an essential oils company founded in 2012 and is headquartered at Vancouver, Canada. Their products include oil diffusers, face and body mists and essential oils. The ultrasonic diffuser is manufactured under its oil diffuser segment. The company has warehouses in the U.S. and Canada and shipping is limited to the two countries. However, the diffusers can be bought through various other platforms such as Amazon, Goop, Nordstrom, Urban Outfitters and. Sephora.

• Escents was founded in 1992 with its headquarters at Coquitlam, Canada. The company specializes in essential oils, personal care items, wellness, and home fragrances. The ultrasonic diffuser it produces falls under the home fragrance segment. The company has 60 stores in Canada, U.S., Japan and Taiwan with a strong online presence. It mainly specializes in the essential oils segment, wherein the blending of essential oils offered by the company is carried out in Canada. The company saw its most rapid growth in 2015 when it doubled its presence in Canada.

• Neal’s Yard Remedies was established in 1981 is headquartered at Gillingham, Dorset, U.K. The company manufactures health and body care products. Diffusers fall under the health segment of the company. The company also provides superfoods and antioxidants. It also provides beauty and spa services. The company is also involved in Corporate Social Responsibility (CSR) activity, which covers the prevention of animal cruelty, fairtrade, and protection of sea water

• Auria is a wellness essential collection by Indigo Books & Music Inc. The collection comprises essential oils, diffusers, and salt lamps. Indigo Books and Music Inc. was established in 2001 and is headquarters at Toronto, Canada. The company offers various products under books, e-books, and general merchandising categories. It offers diffusers under general merchandising category. The company has its stores all over Canada and also distributes its product through its website and other online platforms. The main source of income for the company are books but merchandising adds additional revenue to the organization.

• Ellia is a line of aromatherapy essentials by HoMedics. This line consists of essential oils and diffusers. HoMedics operates under three segments including consumer health, wellness and electronics lifestyle. Diffusers are manufactured and distributed under the wellness segment. The company was found in 1987 and is headquartered in Michigan, the U.S. The company’s brand portfolio consists of HoMedics, Powerbag, The Sharper Image, House of Marley, HMDX Audio, myCharge, and Black & Decker. The company serves customers in over 60 countries in North America, the Asia Pacific region, Europe, the Middle East region, Africa, Latin America.

• Pilgrim Collection was founded in 2015 and is headquartered in Hong Kong, China. The company caters to the diffuser and the essential oils sector. The ultrasonic diffusers are one of the key products offered by the company. The company ships its products to the U.S. In addition, their products are also available at numerous outlets including Anthropologie, Sugarboo & Co., Zola, Wayfair.

• Hubmar International was established in 1865 and is headquartered in Quebec, Canada. The company manufactures and sells aromatherapy diffusers and accessories to wholesalers and distributors located globally. It offers products such as ultrasonic diffusers, tabletops, diffusers for personal & travel, and diffusers for private labeling. Hubmar also manufactures a broad range of scented products under the trademark brand, OrnaScent.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Aromatherapy Diffusers Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 - 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Aromatherapy Diffusers Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.