The global aromatherapy diffusers market size was estimated at USD 1,659.1 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.5% from 2023 to 2030.The market is anticipated to be driven by increasing consumer disposable income coupled with the need to maintain a healthy lifestyle. Moreover, numerous health benefits of essential oils are projected to fuel the product demand. Rising awareness, particularly in the developed economies, regarding various benefits of aromatherapy for stress, depression, and anxiety relief, is anticipated to boost the demand for various kinds of diffusers. Inhalation of essential oils through diffusers has no direct side effects unless consumed orally or applied directly to the skin. This factor acts as a major growth driver for the market.
The U.S. occupies the majority share of the North American market. Ultrasonic diffusers and nebulizers are the widely used equipment by the therapists in this region owing to the capability of the products to preserve the therapeutic contents of the oils. Additionally, the favorable law and regulations for the cultivation of essential oil crops is expected to boost the regional product demand in the forthcoming years.
The increasing need for relaxing and pleasantly aromatic ambiances at offices is likely to positively influence the number of products in the market. The expansion of end-use industries in emerging markets has also played a role in propelling growth. However, the limited availability of raw materials such as essential oils and stringent laws in contradiction of harvesting and cultivation is considered to be restraining factors for the aromatherapy diffusers market.
Ecosystem depletion on account of extensive extraction of essential oils coupled with growing environmental concerns regarding the disposal of plastic and glass used for manufacturing the diffusers is expected to hinder the market growth over the forecast period. In order to overcome such challenges, the market has shifted its focus toward developing environment-friendly products using bio-based BPA-free plastics.
The capital cost for aromatherapy diffuser manufacturing is high hence companies have been outsourcing their production to countries, such as China and India with inexpensive labor and raw materials. Moreover, the presence of a large, unregulated domestic market in Asia Pacific and the Middle East, has been posing a threat to major multinational corporations, in terms of the low-cost technology offered, creating a price gap in the global market.
On the basis of product, the aromatherapy diffuser market is categorized into ultrasonic, evaporative, heat, and nebulizers. Currently, the prices of most of these diffusers are high on account of the lack of availability and awareness of these products primarily in emerging economies in Asia Pacific as well as Central and South America.
Ultrasonic aromatherapy diffusers are anticipated to dominate the overall market over the forecast period owing to their characteristics to retain the therapeutic properties of essential oils and create a pleasing ambiance. Ultrasonic diffusers use electronic frequencies to cause vibrations in the water, that break essential oil into tiny microparticles, thus, dispersing the oil in a fine mist.
Nebulizer is expected to be the fastest-growing product segment over the forecast period as the product offers the best diffusion of essential oils in large rooms without losing the therapeutic value oils. However, it is known to cause sound disturbances as it tends to vaporize and disperse oil at a faster rate compared to its counterparts.
Evaporative diffusers are basic types of diffusers and have a simple operation compared to ultrasonic diffusers. Heat diffusers are one of the oldest forms of diffusers, where candles or electricity are used to generate heat and diffuse essential oils into the atmosphere. The segment accounts for a minor market share owing to the availability of efficient alternatives.
Aromatherapy diffusers are supplied through numerous channels including retailers, supermarkets and hypermarkets, e-commerce, and others. The retail segment is anticipated to witness substantial growth over the forecast period as consumers prefer retail stores over other options owing to the personalized services offered.
Consumer-buying behavior has been reshaped over the past few years owing to factors such as product availability, variety, selection of desired delivery period, and lucrative offers and discounts; prompting consumers to opt for retail shopping. However, factors including budget constraints make online shopping convenient as consumers tend to focus on products that fit in their budget without compromising on the content, brand, and quality.
The E-commerce segment held a significant market share in 2022 and is expected to emerge as one of the fastest-growing distribution channels over the forecast period. An increasing number of internet users in emerging and developed countries is likely to propel the demand for products that are available through online channels over the forecast period. In addition, the trend of online shopping is on the rise on account of the ease of accessibility offered by e-commerce websites.
Manufacturers prefer selling their products to supermarkets and hypermarkets since it is easy to deal with one large retailer than to supply to a number of small independent retailers. In addition, supermarkets generate more sales compared to other channels as they have access to a larger consumer base. New entrants in the market opt to sell their products in supermarkets and hypermarkets, as it is an efficient way to increase brand awareness.
Aromatherapy diffusers find use in various applications, such as residential, commercial, and spas. Spa and relaxation applications dominate the market and are anticipated to expand at the fastest CAGR of 9.0% in terms of revenue, during the forecast period owing to the increasing consumer spending on spa vacations and treatments.
Most spas procure diffusers and essential oils in the form of kits at low prices. The kits are sold by the bundle of 10 to 20 and comprise different types of essential oils including eucalyptus, lavender, and lemongrass that help with various health problems from anxiety to sinus issues. Diffusers used in spas and other relaxation applications have different light modes and intensity settings, which helps create an extremely pleasant ambiance.
The demand for aromatherapy diffusers in the residential application segment is anticipated to surpass 12,071.7 million by 2030 owing to the increasing adoption of the product to create a relaxed ambiance. Furthermore, the rising need for relaxing and pleasantly aromatic ambiances at offices, commercial facilities, and hotels is likely to positively influence the market.
Several other end-users, such as households, offices, and cars are increasingly utilizing diffusers that release fragrant oils to create products that appeal to the olfactory senses of consumers, thereby heightening their interest. The numerous health benefits associated with essential oils are anticipated to fuel the demand for aromatherapy diffusers in homes, workplaces, and hotels.
North America accounted for the largest market share in 2022 and is anticipated expansion at a CAGR of 8.2% in terms of revenue, over the forecast period, owing to the growing rising preference for natural ingredients for the treatment of anxiety, stress, and depression. Additionally, the favorable law and regulations for essential oil farming are expected to boost the regional product demand in near future.
Europe is a major producer and consumers of essential oils, such as lavender, coriander, rosemary, and citrus oils. On account of the rising demand for natural beauty and cosmetic products, medicines, and nutraceuticals, the region is witnessing a great demand for aroma diffusers capable of dispersing essential oils.
Asia Pacific is expected to expand at the fastest CAGR of 8.7% from 2023 to 2030. Increasing disposable income coupled with the flourishing health and wellness sector, especially in developing countries including India, China, Indonesia, and Taiwan, has resulted in increasing demand.
Aromatherapy is the therapeutic use of essential oils to promote mental, physical, and spiritual well-being. It forms an integral part of natural remedies in Arabia and incorporates oils obtained from many healing plants found in the traditional markets of Middles East and Africa, which, in turn, is expected to drive the regional product demand in the region over the forecast period.
The market is fragmented in nature, with the presence of various key players such as Young Living Essential Oils; NOW Foods; dōTERRA International; SpaRoom; Muji; GreenAir, Inc.; and Vitruvi; along with a few medium and small regional players. The market players face intense competition from each other as well as global companies to meet the rising consumer demand.
The companies on the basis of product quality, types, and cost. Key players primarily compete on the basis of application development capability and new technologies used for product manufacturing. Most of these companies strive to manufacture diffusers suitable for all types of essential oils.Some of the key companies in the global Aromatherapy diffusers market Includes:
Young Living Essential Oils
Muji; GreenAir, Inc.
Market size value in 2023
USD 1,794.4 million
Revenue forecast in 2030
USD 3,192.3 million
CAGR of 8.5% from 2023 to 2030
Base year for estimation
2018 - 2021
2023 - 2030
Volume in thousand units, revenue in USD million and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, distribution channel, application, region
North America; Europe; Asia Pacific; Central & South America, Middle East; Africa
U.S.; Canada; Mexico; Germany; U.K.; France; China; India; Japan; Saudi Arabia; UAE; Argentina; Brazil
Key companies profiled
Young Living Essential Oils; NOW Foods; dōTERRA International; SpaRoom; Muji; GreenAir, Inc.; Vitruvi
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This report forecasts market share and revenue growth at global, regional, and country levels and provides an analysis of industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global aromatherapy diffusers market report based on product, distribution channel, application, and region:
Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
Application Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
Spa & Relaxation
Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
Central & South America
Middle East & Africa
b. The global aromatherapy diffusers market size was estimated at USD 1,659.1 million in 2022 and is expected to be USD 1,794.4 million in 2023.
b. The aromatherapy diffusers market, in terms of revenue, is expected to grow at a compound annual growth rate of 8.5% from 2023 to 2030 to reach USD 3,192.3 million by 2030.
b. North America dominated the aromatherapy diffusers market with a share of 36.7% in 2022. This is attributable to the rising preference for natural ingredients for the treatment of anxiety, stress, and depression and the favorable regulations for essential oil farming.
b. Some key players operating in the aromatherapy diffusers market include Young Living Essential Oils, NOW Foods, dōTERRA International, SpaRoom, Muji, GreenAir, Inc., and Vitruvi.
b. Key factors that are driving the aromatherapy diffusers market growth include increasing consumer disposable income, the need to maintain a healthy lifestyle, and rising awareness of various benefits associated with aromatherapy such as anxiety and stress relief.
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