Aromatherapy Diffusers Market Analysis By Product (Ultrasonic, Nebulizer, Evaporative, Heat), By Region (North America, Europe, Asia Pacific, MEA, Central & South America) And Segment Forecasts, 2018 - 2025

Industry Insights

The global aromatherapy diffusers market size was estimated at USD 1.22 billion in 2016. Increasing awareness about maintaining a healthy lifestyle coupled with a large number of health benefits associated with essential oils are anticipated to drive the global demand for the product. 

Diffusers help exuded the aromas released by essential oils and create a relaxed and appealing ambiance in homes and workplaces. They are available in different colors, shapes, types, and sizes, and can be available in the market as aroma lamps combo sets, electric, handheld, aroma tea light combo sets, jelly, refill, passive units, etc. However, they are broadly categorized as ultrasonic, nebulizers, evaporative and heat diffusers.

Global aromatherapy diffusers market volume by product, 2014 - 2025 (USD Million)

A large number of health benefits associated with these natural extracts are anticipated to drive the use of the product at homes, workplaces, hotels, etc. The inhalation of fragrances through these dispensers also have no direct side effects unlike when taken orally or applied directly on the skin. This acts as a major driving factor for the industry.

Furthermore, increasing demand for relaxing and pleasant aromatic ambiances at offices is expected to foster the industry growth. However, limited availability of essential oils, stringent laws against harvesting & cultivation are considered to be a few restraining factors.

Product Insights 

On the basis of use, area coverage, and functioning, aroma lamps can be broadly categorized as ultrasonic, nebulizers, evaporative and heat diffusers. Ultrasonic form the largest product segment and are widely used in aromatherapy across the world. They retain the therapeutic value of these natural extracts and do not make any noise like others. This has been a driving force for the growth of ultrasonic units in the product segment.

Ultrasonic diffusers use electronic frequencies for creating vibrations in the water, which are then carried to the surface where the essential oils float. This causes vaporization of these oils and further disperse them into the air without using any form of heat. Moreover, they can be utilized as humidifiers and are ideal for small spaces especially up to 400 square feet.

aromatherapy diffusers market volume by product, 2014 - 2025 (USD Million)

Nebulizers are the fastest growing product segment as they can offer the best diffusion in larger rooms, without losing the therapeutic properties of the oils they contain. However, they are known to cause sound disturbances, as they tend to vaporize and disperse the oils at a faster rate than its counterparts. They are also known as cold air dispensers and use room temperature air for blowing and vaporizing the fragrance in the air. They can diffuse quickly and efficiently, acting as a potent odor and germ killer.

Evaporative and heat lamps work similarly and are the most basic type of diffusers. The only difference between the two is that, in the evaporative unit, a fan is used to disperse the oil droplets into the air and there is no formation of heat during the process, while in heat lamp candle or electricity is used to generate heat, which vaporizes the oils into the air.

Regional Insights 

Asia Pacific is anticipated to evolve as the fastest growing market. Increasing consumer disposable income along with the flourishing health & wellness industry especially in developing countries like India, Taiwan, and Indonesia, have resulted in rising demand for essential oils in aromatherapy, which, in turn, has led to an extensive use of diffusers by the therapist for treating various disorders. 

Heat and evaporative units are most prevalent in the developing regions such as India, Indonesia, Bhutan and others, as they are comparatively cheaper than ultrasonic devices and nebulizers. However, lack of awareness and unorganized sector in these regions hampers the regional growth.

North America is the largest market for aromatherapy diffusers owing to the increased awareness about the product in this region. Growing shift of patients towards natural ingredients for the treatment of anxiety, stress, and depression has led to the increased consumption of essential oils in North America, which in turn is expected to boost the product demand in the region.

U.S contributes to most of the demand in North American aromatherapy lamps industry and also is a home for many of the key companies such as Young Living, Co., dōTERRA, Green Air, etc. These companies are the major essential oil producers. However, they are also involved in the manufacturing of accessories, as part of their sales strategies.

Competitive Insights 

The major business players in the industry include Young Living, NOW Foods, dōTERRA International, Nu Skin Enterprises, Inc., etc. These companies have evolved as major players in the market. Moreover, with an aim to serve a larger customer base, they are also trying to expand their product portfolio by focusing on developing newer accessories suiting the consumer needs for fragrance extracts.

The industry is highly competitive and fragmented, and a number of new companies are continuously entering the competition. Traditionally, the companies used multilevel marketing for selling the diffusers, however, recently, these products are increasingly being sold through the retail channel.

Furthermore, as there are plenty of participants and new entrants selling the products, it is difficult for brands to dominate and have an exclusive product portfolio, especially with the established private labeling practices.

In recent years, many of the essential oils producers, are focusing on manufacturing and selling other required accessories such as aromatic dispensers, oil cases, aroma domes, storage cases, glass droppers, etc.  This is likely to increase the sales as well as help the companies to generate additional revenue and reach new markets.

Report Scope 

Segments covered in the report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global aromatherapy diffusers market on the basis of product and region: 

• Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2014 - 2025)

  • Ultrasonic

  • Nebulizers

  • Evaporative

  • Heat

• Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

    • UK

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

  • Middle East & Africa