The global aromatherapy diffusers market size was estimated at USD 1.59 billion in 2019 and is expected to register a revenue-based CAGR of 9.2% over the forecast period. The market is anticipated to be driven by increasing consumer disposable income coupled with the need to maintain a healthy lifestyle. Moreover, numerous health benefits of essential oils are projected to fuel the product demand.
Rising awareness, particularly in the developed economies, regarding various benefits of aromatherapy for stress, depression, and anxiety relief, is anticipated to boost the demand for various kinds of diffusers. Inhalation of essential oils through diffusers has no direct side effects unless consumed orally or applied directly on skin. This factor acts as a major growth driver for the market.
The U.S. occupies majority share of the North America market. Ultrasonic diffusers and nebulizers are the widely used equipment by the therapists in this region owing to the capability of the products to preserve the therapeutic contents of the oils. Additionally, the favorable law and regulations for the cultivation of essential oil crops is expected to boost the regional product demand in the forthcoming years.
Increasing need for relaxing and pleasantly aromatic ambiances at offices is likely to positively influence the number of products in the market. The expansion of end-use industries in emerging markets has also played a role in propelling the growth. However, the limited availability of raw materials such as essential oils and stringent laws in contradiction of harvesting and cultivation is considered to be restraining factors for the aromatherapy diffusers market.
Ecosystem depletion on account of extensive extraction of essential oils coupled with growing environmental concerns regarding the disposal of plastic and glass used for manufacturing the diffusers is expected to hinder the market growth over the forecast period. In order to overcome such challenges, the market has shifted its focus toward developing environment-friendly products using bio-based BPA-free plastics.
Capital cost for aromatherapy diffuser manufacturing is high hence companies have been outsourcing their production to countries, such as China and India with inexpensive labor and raw materials. Moreover, presence of a large, unregulated domestic market in Asia Pacific and Middle East, has been posing a threat to major multinational corporations, in terms of the low-cost technology offered, creating a price gap in the global market.
On the basis of product, the aromatherapy diffusers market is categorized into ultrasonic, evaporative, heat, and nebulizers. Currently, the prices of most of these diffusers are high on account of lack of availability and awareness of these products primarily in emerging economies in Asia Pacific as well as Central and South America.
Ultrasonic aromatherapy diffusers are anticipated to dominate the overall market over the forecast period owing to its characteristics to retain the therapeutic properties of essential oils and creating a pleasing ambiance. Ultrasonic diffusers use electronic frequencies to cause vibrations in the water, that break essential oil into tiny microparticles, thus, dispersing the oil in a fine mist.
Nebulizer is expected to be the fastest growing product segment over the forecast period as the product offers the best diffusion of essential oils in large rooms without losing the therapeutic value of oils. However, it is known to cause sound disturbances as it tends to vaporize and disperse oil at a faster rate as compared to its counterparts.
Evaporative diffusers are basic types of diffusers and have a simple operation compared to ultrasonic diffusers. Heat diffusers are one of the oldest forms of diffusers, where candles or electricity is used to generate heat and diffuse essential oils into the atmosphere. The segment accounts for a minor market share owing to the availability of efficient alternatives.
Aromatherapy diffusers are supplied through numerous channels including retailers, supermarkets and hypermarkets, e-commerce, and others. The retail segment is anticipated to witness a substantial growth over the forecast period as consumers prefer retail stores over other options owing to personalized services offered.
Consumer-buying behavior has been reshaped over the past few years owing to factors such as product availability, variety, selection of desired delivery period, and lucrative offers and discounts; prompting consumers to opt for retail shopping. However, factors including budget constraints make online shopping convenient as consumers tend to focus on products that fit in their budget without compromising on the content, brand, and quality.
E-commerce segment held a significant market share in 2019 and is expected to emerge as one of the fastest-growing distribution channels over the forecast period. Increasing number of internet users in emerging and developed countries is likely to propel the demand for products that are available through online channels over the forecast period. In addition, the trend of online shopping is on the rise on account of the ease of accessibility offered by e-commerce websites.
Manufacturers prefer selling their products to supermarkets and hypermarkets since it is easy to deal with one large retailer than to supply to a number of small independent retailers. In addition, supermarkets generate more sales compared to other channels as they have access to a larger consumer base. New entrants in the market opt to sell their products in supermarkets and hypermarkets, as it is an efficient way to increase brand awareness.
Aromatherapy diffusers find use in various applications, such as residential, commercial, and spas. Spa and relaxation application dominate the market and anticipated to expand at a fastest CAGR of 9.6% in terms of revenue, during the forecast period owing to the increasing consumer spending on spa vacations and treatments.
Most spas procure diffusers and essential oils in the form of kits at low prices. The kits are sold by the bundle of 10 to 20 and comprise different types of essential oils including eucalyptus, lavender, and lemongrass that help with various health problems from anxiety to sinus issues. Diffusers used in spa and other relaxation applications have different light modes and intensity settings, which helps create an extremely pleasant ambiance.
The demand for aromatherapy diffusers in residential application segment anticipated surpassing 1.15 billion by 2027 owing to the increasing adoption of the product to create a relaxed ambiance. Furthermore, the rising need for relaxing and pleasantly aromatic ambiances at offices, commercial facilities, and hotels are likely to positively influence the market.
Several other end-users, such as households, offices, and cars are increasingly utilizing diffusers that release fragrant oils to create products that appeal to the olfactory senses of consumers, thereby heightening their interest. The numerous health benefits associated with essential oils are anticipated to fuel the demand for aromatherapy diffusers at homes, workplaces, and hotels.
North America was accounted for the largest market share in 2019 and anticipated expand at a CAGR of 9.3% in terms of revenue, over the forecast period, owing to the growing rising preference for natural ingredients for the treatment of anxiety, stress, and depression. Additionally, the favorable law and regulations for essential oil farming are expected to boost the regional product demand in near future.
Europe is a major producer and consumer of essential oils, such as lavender, coriander, rosemary, and citrus oils. On account of rising demand for natural beauty and cosmetic products, medicines, and nutraceuticals, the region is witnessing a great demand for aroma diffusers capable of dispersing essential oils.
Asia Pacific is expected to expand at the fastest CAGR of 9.9% from 2020 to 2027. Increasing disposable income coupled with the flourishing health and wellness sector, especially in developing countries including India, China, Indonesia, and Taiwan, has resulted in increasing demand.
Aromatherapy is the therapeutic use of essential oils to promote mental, physical, and spiritual well-being. It forms an integral part of natural remedies in Arabia and incorporates oils obtained from many healing plants found in the traditional markets of Middles East and Africa, which, in turn, expected to drive the regional product demand in the region over the forecast period.
The market is fragmented in nature, with the presence of various key players such as Young Living Essential Oils; NOW Foods; dōTERRA International; SpaRoom; Muji; GreenAir, Inc.; and Vitruvi; along with a few medium and small regional players. The market players face intense competition from each other as well as global companies to meet the rising consumer demand.
The companies on the basis of product quality, types, and cost. Key players primarily compete on the basis of application development capability and new technologies used for product manufacturing. Most of these companies strive to manufacture diffusers suitable for all types of essential oils.
Base year for estimation
Actual estimates/Historical data
2016 - 2018
2020 - 2027
Volume in thousand units; revenue in USD million and CAGR from 2020 to 2027
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
U.S, Canada, Mexico, Germany, U.K., France, China, India, Japan, Saudi Arabia, UAE, Argentina, and Brazil
Revenue forecast, competitive landscape, growth factors and trends
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This report forecasts market share and revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global aromatherapy diffusers market report based on product, distribution channel, application, and region:
Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2016 - 2027)
Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2016 - 2027)
Application Outlook (Volume, Thousand Units; Revenue, USD Million, 2016 - 2027)
Spa & Relaxation
Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2016 - 2027)
Central & South America
Middle East & Africa
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The sudden rise of COVID-19 to a pandemic level has severely impacted the demand patterns of cosmetics and also certain categories of personal care products. Furthermore, policies across the globe restricting the movement of people have also led to disruptions in the supply of personal care products. The availability of e-commerce platforms during these times has, however, offset the disruptions caused in the last-mile supply of customer purchases. From manufacturing stand, production stoppages due to the pandemic shall cast considerable stress on operational costs. The report will account for Covid19 as a key market contributor.