GVR Report cover ASEAN Ceramics Market Size, Share & Trends Report

ASEAN Ceramics Market Size, Share & Trends Analysis Report By Product, By Application (Sanitary Ware, Table & Ornamental Ware, Abrasives, Bricks), By End-Use, And Segment Forecasts, 2018 - 2025

  • Report ID: GVR-2-68038-001-9
  • Number of Pages: 90
  • Format: Electronic (PDF)

Industry Insights

The ASEAN ceramics market size was estimated at USD 33.98 billion in 2016. The considerable growth in construction and infrastructure development activities, primarily in fast-emerging economies of the region such as Indonesia and Malaysia, is expected to drive product demand over the forecast period.

The growth in the sanitary ware sub-segment will augment the product demand over the forecast period. Ceramic materials help meet hygiene requirements and ensure the durability of products in application areas such as bathrooms. These products require very little maintenance, have high resistance to environmental conditions, and are extremely cost-effective. The industry is mainly driven by the demand from these segments and this trend is expected to continue over the forecast period, further driven by the improving construction and industrial sectors in the region.

Indonesia ceramics market

The Indonesia ceramics market was estimated at USD 9.25 billion in 2016 and is anticipated to grow at a CAGR of 8.9% from 2017 to 2025. Ceramics are increasingly being used in the country, for construction and industrial applications. They are, in particular, being employed in roofing applications as well as for the manufacturing of floor and wall tiles. In developing countries, these products have been replacing metal products in roofing applications on account of their high-strength properties.

Indonesia and Thailand markets are expected to show substantial growth in the construction sector as a result of increasing disposable incomes and rising government spending on large infrastructural projects. Indonesia’s sustained demand for industrial, residential, and infrastructural expansion has generated requirement for new construction projects. Strong economic growth is expected to further spur the construction demand over the next eight years.

Ceramic coatings are also widely being used for drug release applications. Over the last few years, there has been significant increase in the use of ceramic materials for manufacturing implant devices. Superior properties of zirconium-based products, such as toughness and strength, together with low wear rates and bio-inert properties, will augment their demand in applications such as femoral heads for total hip replacements.

Soda ash and kaolin are among the key raw materials used in manufacturing the products. The products are used in various applications including sanitary ware, tiles, fine art, abrasives, bricks, and roof tiles. These products are further processed to manufacture traditional and advanced ceramics. Traditional products comprise pottery and tableware, bricks and tiles, refractory, and abrasives, while the advanced products segment includes silicon carbide, aluminum oxide, and silicon nitride.

The ceramics market is governed by strict regulations for its use in the construction, medical, food & beverage, and automobile industries. The U.S. Clean Water Act and other similar agencies continuously monitor mining operations, in compliance with guidelines laid out by CWA Section 402 and 404. The Land Protection Branch has implemented the Surface Mining Act in Georgia, where the world’s largest silica and kaolin deposits are located. According to the act, only a certain amount of mining activities can be conducted per year. Environmental sustainability is the key aim of ceramic manufacturers.

Product Insights

Traditional and advanced ceramics are the two product categories in the industry. The traditional product segment has witnessed significant growth in recent years, mainly on account of the increasing application scope in the manufacturing of clay bricks, tableware, and porcelain tiles. This segment is expected to grow at a CAGR of 8.0% during the forecast period, to continue its dominance in the overall ASEAN ceramics industry.

Traditional products are composed of numerous minerals including titanium dioxide and aluminum oxide. There are a wide variety of binders used in the manufacturing of traditional products, including cellulose ethers, clay, and polyvinyl alcohol. However, the advanced counterparts have been replacing the traditional type over the past few years on account of superior properties including corroding and wear resistance and heat resistance

The advanced product segment is expected to grow at a higher CAGR of over 8.5% during the forecast period, owing to their capability of performing under extreme conditions. These materials exhibit a very high degree of industrial efficiency. This has resulted in rising demand from various industries including heavy machinery, automotive, energy, cutting tools, and defense. Materials including aluminum nitride, silicon carbide, alumina, titania, and zirconia are some of the key ceramic materials used in these applications.

Application Insights

Ceramic tiles were the largest application segment for ceramics in the ASEAN region, accounting for over 25% of the industry revenues in 2016. The growth of construction activities in key economies, including Indonesia and Malaysia, is expected to remain a key driving factor for the industry growth over the forecast years. These products are primarily used in facilities such as commercial offices, restaurants, tourist resorts, and shopping malls, to cater to the needs of application areas such as kitchen floors, bathroom walls, and others.

The rising number of construction projects, driven by the demand for residential facilities and renovation of existing buildings is proving to be a major driver for ceramic tile manufacturers. Technological advancements, environmental regulations, and growing economies of Asia such as India, China, Indonesia, Malaysia, and R&D initiatives to develop new products that are eco- friendly is expected to fuel the demand for the product.

Ceramic bricks, roof tiles, and pipes was the second-largest segment, accounting for over 17% of industry revenues in 2016. Consumer preferences have shifted towards replacing metal slabs and paints with ceramic and natural stone tiles, which is expected to fuel the product demand over the forecast period. The products are available in various designs, shapes, and sizes, and enable the enhancement of aesthetic attributes of the area of installation. Better standards of living in the urban areas have given rise to various trends, including the installation of decorative tiles as part of interior as well as exterior design applications.

End-use Insights

Housing & construction was the largest end-use segment in the ASEAN ceramics market, accounting for nearly 45% of the industry revenues in 2016. The region is expected to witness an increase in its construction spending over the years, on account of rapid urbanization and increase in population.

Medical was the second-largest end-use segment in the industry, accounting for over 25% of the industry revenues in 2016. Some of the major medical applications of ceramics include consumable medical devices, implantable medical devices, diagnostic imaging equipment, and other therapeutic medical devices. Countries such as Indonesia are also focusing on producing cost-effective medical devices catering to patients with lower disposable incomes, which is also expected to have positive impacts on industry growth.

Country Insights

Indonesia led the ASEAN ceramics industry in terms of revenue, in 2016, and this trend is expected to continue over the forecast period. The market in Indonesia was estimated at USD 9.25 billion in 2016 and is projected to grow at a CAGR of nearly 9% during the forecast period.

The high growth can be attributed to the extensive use of the products for the manufacture of tiles, sanitary ware, bricks, and pipes. The widespread use of traditional products in the housing & construction industry is expected to drive the market demand over the forecast period. The rapidly growing construction industry in Indonesia, owing to the increasing infrastructure development projects initiated by the Government and private players, is expected to drive the product demand growth.

ASEAN ceramics market

Malaysia accounted for the second-largest share of the industry revenues in 2016 and is expected to grow at a CAGR of over 8.5% during the forecast period. The increasing use of the products in the medical and industrial sectors, on account of easy availability at low prices and highly durable nature of the material, is expected to drive the product demand growth in the country, over the forecast period.

The increasing personal disposable incomes of end consumers in the region have resulted in higher spending on lifestyle goods, which has resulted in extensive growth in consumer electronics and the FMCG sector, which is also expected to have a positive impact on the market growth for the product in the country.

ASEAN Ceramics Market Share Insights

The key players in the industry include Cemex, Ceramiche Caesar, CARBO Ceramics, Coop. Ceramica Imola Group, Ceradyne, SCHOTT, Industrie Ceramiche Piemme, and Saint-Gobain, among others. The companies are emphasizing on acquisitions, new product development, and partnerships with key players to increase the share and strengthen competitive aspect.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation                            

Volume in Million Tons; Revenue in USD Billion; and CAGR from 2017 to 2025

Regional scope


Country scope

Indonesia, Malaysia, Singapore, Thailand, Vietnam

Report coverage        

Revenue forecast, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue and volume growth at country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the ASEAN ceramics market on the basis of product, application, end use, and country:

  • Product Outlook (Volume, Million Tons; Revenue, USD Billion; 2014 - 2025)

    • Traditional

    • Advanced

  • Application Outlook (Volume, Million Tons; Revenue, USD Billion; 2014 - 2025)

    • Sanitary ware

    • Table & ornamental ware

    • Abrasives

    • Bricks, roof tiles, and pipes

    • Refractories

    • Ceramic tiles

    • Decorative ceramic tiles

    • Packaging

    • Fine art ceramics

    • Others

  • End-Use Outlook (Volume, Million Tons; Revenue, USD Billion; 2014 - 2025)

    • Housing & construction

    • Industrial

    • Medical

    • Others

  • Country Outlook (Volume, Million Tons; Revenue, USD Billion; 2014 - 2025)

    • Indonesia

    • Malaysia

    • Singapore

    • Thailand

    • Vietnam

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