Asia Pacific Hand Sanitizer Market Size, Share & Trends Analysis Report By Product (Gel, Foam, Wipes), By Distribution Channel (Hypermarket & Supermarket, Convenience Store), By Country, And Segment Forecast, 2024 - 2030

Asia Pacific Hand Sanitizer Market Trends

The Asia Pacific hand sanitizer market size was estimated at USD 2.95 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2030. Over the last couple of decades, people across the world are embracing healthier lifestyles by altering their daily choices. Hand sanitizers are placed at the entrance doors to hospitals, nursing homes and in several public washrooms. Hand sanitizers that are placed in classrooms can decrease the number of absences of student owing to sickness by 20%. Consequently, their adoption has been increasing in all spaces such as gyms, hotels, cafes, offices, and so on.

Asia Pacific hand sanitizer market accounted for 41.95% share of the global revenue in 2023. There are several issues about the potential drying effects of alcohol-based hand sanitizers, and to address them, players are including natural ingredients such as aloe vera into their products. This addition helps lessen the problem of rough skin and offers a milder and enhanced moisturized skin. Chief market players are prominently endorsing the incorporation of hand sanitizers in one’s daily hygiene schedule through promotional campaigns, advertising, and media coverage. Such efforts contribute to augmented consumer alertness and implementation of hand sanitizers, thus permitting companies to develop their operations in the Asia Pacific market. Hand sanitizers with pleasing fragrances attained popularity, especially during the COVID-19 period. Manufacturers periodically launch new fragrance selections such as Champagne Toast, Japanese Cherry Blossom, Black Cherry Merlot, Gingham Fresh, and more, based on consumer inclinations and market trends to offer a varied range of choices for users.

Innovators and entrepreneurs across the world are redesigned their business models during the coronavirus pandemic. Consumers are growingly acknowledging the importance of hand hygiene for their general health and well-being, resulting in a rising demand for hand sanitizers. Hand sanitizers are measured as indispensable for averting the passing of transmissible diseases, which is projected to drive market growth. The suitability and portability offered by hand sanitizers, along with their efficiency in averting various diseases, are enticing a wide consumer base and enhancing sales.

The Asia Pacific hand sanitizer market is expected to be the fastest-growing regional market. The hand sanitizer market in India is estimated to grow at a CAGR of 7.4% from 2024 to 2030. The health growth of India hand sanitizer market is mainly attributed to the increasing awareness toward hygiene and favorable government policies towards health and cleanliness.

Asia Pacific is experiencing the fastest growth in the market owing to the increasing demand for personal care products in countries, such as India and China. As per the data collectively reported by China Beauty Expo (CBE) and China Beauty Supply (CBS), cosmetics and personal care product sales revenues in China reached USD 470 billion in 2021.

Market Concentration & Characteristics

Market growth stage is high, and pace of the market growth is accelerating. The hand sanitizer market is characterized by increasing adoption of healthy lifestyle among consumers.

The end-user concentration is moderate to high in this market. There is substantial demand for hand sanitizers owing to rising awareness towards personal hygiene and wellbeing. Currently there are numerous competitors in the market and the price control in some economies is enhancing the rivalry. Further, there are numerous products available in the market, which are undifferentiated. Lack of differentiation or switching costs has increased the intensity of competitor rivalry in an industry. Owing to this the buyer’s base their purchasing decision purely on price or quality. Likewise, zero switching costs makes competitors play against each other and obtain a lower price.

Washing hands using water and soap is considered a better method to get rid off germs. According to Center of Disease Control & Prevention, washing hands is one of the most effective ways of preventing the spread of germs. It further, recommends using sanitizers only when soap and water are not readily available.

Product Insights

The gel-based hand sanitizer held the market share of 46.4% in 2023 and is expected to dominate over the forecast period. Gel sanitizers are commonly light and watery in formulation and hence have greater spreading ability, which permits sanitizers to quickly penetrate inside the skin and destroy majority of the bacteria. The easy product availability and wider access to these types of antiseptic products will accelerate the demand for these products in the forthcoming years. Gel sanitizers have witnessed unmatched demand across the globe during the coronavirus outbreak, especially in Asia Pacific.

Distribution Channel Insights

The sales of hand sanitizer through hypermarket & supermarket accounted for the market share of 37.7% of the global revenue in 2023 due to the increased number of these stores across various regions and the rise in the distribution of cleansers in the market. Several stores were running out of stock for hand sanitizers in the first couple of weeks of the outbreak. Supermarkets in Singapore were also out of these and other household cleaning products in March 2020, primarily owing to panic shopping or hoarding on hand sanitizers.

Country Insights

China Hand Sanitizer Market Trends

China hand sanitizer market is predicted to hold the dominant share in the Asia Pacific hand sanitizer market. Moreover, rising health alertness among people and their growing emphasis on preserving hygiene & safety to eradicate or decrease the potentials of viruses, diseases, & infections are other key aspects exhibiting the escalating demand for hand sanitizers in China.

Besides, the nation has a widespread manufacturing sector for hand sanitizers and is attaining prompt traction in the manufacturing & distribution of such hygiene products. Also, with the active involvement of the key players in developing their product offerings across China and the quickly increasing personal care sector, the demand for sanitizers with essential oils & fragrances is attaining immense momentum and, consequently, displaying lucrative growth opportunities for the market in the coming years.

India Hand Sanitizer Market Trends

India's extreme population density and insufficient sanitation infrastructure have triggered a promising environment for the growth of the Asia Pacific hand sanitizer market. The nation’s urban areas, specifically, face restrictions in upholding proper hygiene owing to overpopulation and restricted admission to clean water. As a result, hand sanitizers have become an indispensable hygiene product for several individuals, exclusively in urban centers.

Japan Hand Sanitizer Market Trends

Japan has a distinctive cultural context that adds to the growth of the market. The Japanese culture holds great focus on personal hygiene and cleanliness. This cultural aspect has conducted a substantial role in the acceptance and adoption of hand sanitizers in the nation. Moreover, the compact size and portability of hand sanitizers make them suitable for the Japanese lifestyle, which frequently includes commuting and spending time outside the home.

Key Asia Pacific Hand Sanitizer Company Insights

The market is highly fragmented with the presence of a large number of regional and local players. The market players face intense competition, especially from the top manufacturers as they have a large consumer base, strong brand recognition, and vast distribution networks. Companies have been implementing various expansion strategies, such as partnerships and new product launches, to stay ahead of the competition.

Recent Developments

• July 2021: Ciphands, a brand owned by Cipla Health Ltd., has launched an assortment of products, involving Ciphands Plus Mist Spray Hand Sanitizer, Ciphands Total Germ Protection Hand Wash, as well as Ciphands Smart Germ Protection Soap.

• March 2021: Cleancut declared the unveiling of the company’s introductory foaming hand sanitizer. This formula is fragrance-free, is sanctioned by the FDA, and the disinfectant is manufactured with plant-based ingredients.

• March 2021: Medimix, the top brand possessed by AVA Group, declared the introduction of its novel series of Hand Sanitizer gel, which is completely organic with an amalgamation of natural ingredients such as tulsi and aloe vera, and holds anti-bacterial characteristics.

Asia Pacific Hand Sanitizer Market Report Scope

Asia Pacific Hand Sanitizer Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the hand sanitizer market on the basis of product, distribution channel, and country:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Gel

  • Foam

  • Liquid

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Hypermarket & Supermarket

  • Drugstores

  • Convenience Store

  • Online

  • Others

• Country Outlook (Revenue, USD Billion, 2018 - 2030)

  • Asia Pacific

    • India

    • China

    • Japan