Athleisure Market Size, Share & Trends Report

Athleisure Market Size, Share & Trends Analysis Report By Type (Mass Athleisure, Premium Athleisure), By Product, By End-user, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-3-68038-350-8
  • Number of Pages: 120
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the athleisure market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for athleisure market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of athleisure market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Athleisure Market Categorization:

The athleisure market was categorized into five segments, namely type (Mass, Premium), product (Yoga Apparels, Shirts, Leggings, Shorts), end-user (Men, Women, Children), distribution channel (Online, Offline), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The athleisure market was segmented into type, product, end-user, distribution channel, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The athleisure market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into fifteen countries, namely, the U.S., Canada, Mexico, Germany, the UK, France, Italy, Spain, China, India, Singapore, Australia & New Zealand, Brazil, South Africa, UAE.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Athleisure market companies & financials:

The athleisure market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • HanesBrands Inc. - HanesBrands Inc. has an extensive brand portfolio of iconic clothing brands, including Hanes, Champion, Alternative Apparel, Playtex, Bali, L’eggs, Just My Size, Hanes Hosiery, Barely There, Wonderbra, DIM Duofold, Airé, Beefy-T, C9 by Champion, Cacharel, Celebrity, Daisyfresh, J. E. Morgan, One Hanes Places, Maidenform, Rinbros, Ritmo, Sheer Energy, Silk Reflections, Sol, Sol y Oro, Tagless, and Zorba. The company offers athleisure wear for men, women, and children. The men’s category is sub-categorized into tops, bottoms, sleepwear, socks, and underwear. The tops segment includes sweatshirts, t-shirts, polos, and tanks, while the bottoms segment includes sweatpants, pants, and shorts.

  • Adidas AG - Adidas AG is a multinational corporate brand that manufactures, designs, retails, and markets shoes, clothing, and accessories. It is the second-largest sportswear manufacturer in the world, serving locations worldwide, including the U.K., the U.S., India, Italy, France, Germany, and Australia. Adidas has 1,333 concept stores, 1,075 factory outlets, and 125 concession corners worldwide. Adidas sportswear is segmented based on different sports such as basketball, football, cricket, gymnastics, running, tennis, kabaddi, baseball, lacrosse, and running, with a wide range of products available in each category, such as shoes, clothing, and accessories. The company has a significant portfolio of leading brands like Originals, Stella McCartney, Neo, and Porsche Sport.

  • Vuori - Vuori is a performance apparel manufacturer, marketer, and distributor and offers premium performance apparel for women and men with the aesthetic integration of surf, sport, fitness, and art. The company focuses on ethical manufacturing and sustainability. The company sells its aesthetic collection, which includes categories such as bottoms, tops, tanks, bras, pants, leggings, joggers, and jumpsuits. The collection is also categorized based on sports such as travel, training, running, yoga, and water. The sustainable aesthetic apparel category is defined as Eco-Happier, which offers apparel such as shorts, joggers, leggings, and jackets for men and women.

  • PANGAIA - PANGAIA is a manufacturer, marketer, and distributor of sustainable clothing and activewear. Its apparel is manufactured using bio-materials and recycled fabrics for men, women, and kids. The company sells its aesthetic collection made using woven smart technology, bio materials, and recycled materials such as polyester, nylon, and elastane. The products are categorized into men, women, and kids’ segments, which includes aesthetic clothing such as sneakers, joggers, tops, hoodies, sweatshirts, and puffer jackets.

  • Under Armour Inc. - Under Armour Inc. an American manufacturer, designer, retailer, and marketer of branded performance footwear, sports & casual apparel, and accessories for men, women, and teenagers. The company offers a wide range of products in the apparel category, such as compression, fitted, and loose tanks. It also offers a range footwear for running, basketball, cleated sports, training, and outdoor activities and accessories such as gloves, bags, and headwear. Under Armour offers a selection of digital fitness subscriptions and digital advertising through MapMyFitness, MyFitnessPal, and Endomondo platforms.

  • Outerknown - Outerknown manufactures, markets, distributes, and retails athleisure wear and fashion clothing for men, women, and kids. It offers an extensive apparel collection categorized under women, men, and kids, which includes shirts (short and long sleeves), sweaters, sweatshirts & hoodies, graphic tees, polo t-shirts, outerwear, pants, trunks, shoes, accessories, jeans, leggings, and swimwear. The company mainly offers clothing made from recycled organic cotton or regenerated, recycled fibers and is accredited by the Fair Labor Association (FLA).

  • EILEEN FISHER - EILEEN FISHER is a manufacturer, marketer, and distributor of clothing and activewear exclusively for women. It produces apparel with 70% of the cotton used in its clothing sourced from organic cotton. The company’s products are categorized into various segments such as clothing, collection, and featured fabric. The featured fabric segment consists of cashmere, silk, organic cotton, viscose+ fine jersey, washable stretch crepe, Ponte, silk, and responsible wool. The clothing segment includes tanks, pants, jackets, vests, denim, tunics, tops, tees, sweaters, jumpsuits, and camis.

  • Patagonia, Inc. - Patagonia, Inc. is a manufacturer, marketer, and distributor of outdoor clothing for women, men, and kids & babies. It manufactures clothing for outdoor activities like surfing, climbing, trail running, mountain biking, fly fishing, kitesurfing, and snowboarding. The product segments are categorized into clothing & gear, activism, and sports. The clothing section consists of jackets, vests, fleece, sweaters, shirts, t-shirts, pants, jeans, snow & alpine pants, sports bras, and leggings. The different collections offered include Cotton Collection, Workwear, Nano Puff Insulation, Nature’s Neutrals, Come Together for the Planet, Fundamentals, and fleecelab.

  • Wear Pact, LLC - Wear Pact, LLC is a manufacturer, marketer, and distributor of organic clothing and fashion apparel for women, men, and kids. It manufactures apparel using non-GMO-certified cotton. The company’s products are categorized into various segments like women, men, baby, kids, and bed & bath. The women’s collection consists of bras, socks, hoodies & sweatshirts, leggings & tights, tops & shirts, pants & shorts, dresses & skirts, jackets & coats, sweaters, and sleepwear. The men’s collection consists of hoodies & sweatshirts, sweaters, tops & shirts, and jackets & coats. The kids’ collection consists of tops, bottoms, sleepwear, and underwear & socks. The company has partnered with The Fair Trade Certified seal for manufacturing and maintaining economic standards.

  • Lululemon Athletica, Inc. - Lululemon Athletica is a manufacturer, retailer, and distributor of yoga pants, yoga, and athletic wear such as performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories. It offers a wide range of products in men and women segments. The women segment is categorized into leggings, coats & jackets, dresses, hoodies & sweatshirts, joggers, pants, shirts, shorts, skirts, sports bras, swimsuits, underwear, and sweaters. The men segment includes joggers, button-down shirts, coats, sweatshirts, hoodies, polo shirts, shorts, tank tops, trousers, and t-shirts. The company also collaborates with local entrepreneurs and athletes to market and sell their products overseas through various online and offline channels.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Athleisure Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Athleisure Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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