GVR Report cover Athleisure Market Size, Share & Trends Report

Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, Premium), By Product (Shirts, Yoga Apparel), By End User (Men, Women), By Distribution Channel (Online, Offline), And Segment Forecasts, 2021 - 2028

  • Published Date: Sep, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-3-68038-350-8
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 117

Report Overview

The global athleisure market size was valued at USD 284.73 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 8.6% from 2021 to 2028. Athleisure can be described as a category of clothes that can be worn for both sports activities and casual wear. Increased passion for sports and outdoor recreational activities are predicted to fuel demand for athleisure gear. One of the primary aspects driving this trend is a rise in consumer fitness and health consciousness, which is generating demand for comfortable and fashionable clothes. Furthermore, several businesses concentrate on specific activewear product categories and offer tailored gear that is best suited to individuals. The COVID-19 pandemic has drastically altered the yoga landscape around the world.

North America athleisure market size, by type, 2018 - 2028 (USD Billion)

Yoga studios, gyms, health clubs, and other locations where in-person group yoga lessons were held were shut down or temporarily closed on a global scale as a result of the lockdown measures. However, the instant switch to online sessions has supported the product demand. Sustainability, a long-standing fashion trend, has made its way into the athleisure sector. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials, according to Forbes; and many firms are attempting to bridge the gap between fashion and innovative-functional designs.

During the coronavirus pandemic, customers were drawn to loungewear like leggings, pyjama sets, and other comforting alternatives, thus many brands, such as Old Navy, reshuffled their store layout to accommodate the trend, placing those items right at the door. The brand is ensuring enough inventory by offering more fleece hoodies, stretchy bottoms, and other items.

Everyone from The North Face to Levi’s to Louis Vuitton is fighting for a piece of the market, releasing new goods with stretchy fabric that can be worn on a run or to the supermarket. Kohl’s will unveil its own activewear brand, FLX, in early 2021, while Target debuted All in Motion, a new workout label, earlier in 2020. People between the ages of 16 and 30 years are the most active athleisure wearers as fitness is becoming more essential. The women's athleisure market has witnessed the most rapid growth.

Type Insights

The mass athleisure type segment dominated the global market with a revenue share of more than 64% in 2020. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are considered work-appropriate.

On the other hand, the premium type segment is expected to register the fastest CAGR from 2021 to 2028. Athleisure brands have been exploring untapped segments in the sportswear market, particularly workwear. Many brands and companies have been combining trendy workwear with athleisure and have been offering these products at affordable prices. Several companies are also focusing on promoting a healthy lifestyle among consumers so as to create a community of active enthusiasts, thereby increasing the sales of their mass-marketed products. Also, brands are focusing on offering athleisure that suit consumers’ everyday preferences.

The growth of the online marketplace has increased the accessibility of mass-marketed athleisure. The online marketplace gives consumers an opportunity to easily access these products, which would otherwise not be available in physical retail stores and sports stores.

Product Insights

The shirts segment led the market with a revenue share of over 32% in 2020. However, the yoga apparel segment is estimated to account for the highest revenue share by 2028 growing at the fastest CAGR from 2021 to 2028. The growing popularity of yoga as a mind-body fitness activity has led to an increasing number of yoga enthusiasts all over the world. According to The Good Body, an online affiliate advertising provider for Amazon, between 2012 and 2016, the number of people involved in yoga in the U.S. grew by 50%. Also, in December 2020, the number of yoga enthusiasts in the U.S. was around 36 billion and 300 billion globally.

The COVID-19 pandemic has significantly changed the landscape of yoga across the world. With lockdown measures in place, yoga studios, gyms, health clubs, and other settings where in-person group yoga classes took place, were shut down or temporarily closed on a global scale. Popular brands, such as Alo Yoga, Outdoor Voices, Beyond Yoga, Fabletics, and Gymshark, have significantly driven the segment over the past few years. Furthermore, the participation of women in sports and outdoor activities has increased in recent years. Players have been looking to cater to this growing consumer base, which would further support the segment growth.

Manufacturers are launching new products made using durable, strong, and quality materials for various physical activities, like yoga, cycling, running, mountain climbing, snowboarding, skiing, and sailing. Leggings are also an essential component of athleisure wear, particularly in the women’s segment, as they are multi-purpose and can easily translate from activewear to casual wear. This factor will drive the leggings product segment over the forecast period.

End-user Insights

The women segment accounted for the largest revenue share of more than 41% in 2020. Increasing participation of women in sports and fitness is likely to proliferate segment growth. According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year. Moreover, close to 70% of the total women population in the country participates in sports at least once a year. This factor is boosting the demand for sportswear and athleisure in the country.

An increasing number of women taking membership in a sports club is also expected to drive market growth. Product launches, collaborations, expansions into new markets, and innovations in athleisure wear are also driving this segment's growth. For instance, in January 2020, Italian luxury brand Redemption launched its first-ever line of athleisure clothing called the “Athletix”. Celebrity endorsements, promotions, and campaigns led by famous personalities tend to have a considerable impact on consumers.

Distribution Channel Insights

The online segment led the global market in 2020 with a revenue share of over 55%. The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits. Moreover, due to the pandemic, the fashion industry has become more uncertain than ever.

Moreover, social media marketing, influencer programs, and online engagement campaigns have the power to influence consumers’ shopping behavior and product choices. Leading brands, such as Adidas and Nike, have been marking their presence online to gain the attraction of consumers. Influencer marketing increased by 198% last year, and more than 70% of firms use Instagram influencers in their marketing initiatives.

Global athleisure market share, by distribution channel, 2020 (%)

Independent businesses are making use of online purchasing and social media marketing to promote high-quality gear. More individuals are shopping online and the trend is anticipated to continue over the next few years. COVID-19 lockdowns have also resulted in an increase in first-time e-commerce shoppers, which will drive the online segment growth. For example, 14% of U.S. customers and 17% of Chinese consumers purchased apparel online for the first time as a result of the pandemic.

Regional Insights

In 2020, North America accounted for the largest revenue share of more than 33% and will expand further at a steady CAGR from 2021 to 2028. The growing apparel & textile sector in the region is expected to drive market growth. According to the National Council of Textile Organizations, the U.S. textile and apparel market was valued at USD 70 billion when measured by the value of industry shipments in 2018. In addition, the U.S. is one of the key countries in North America when it comes to expenditure on research & development of textiles and ethical apparel materials that are produced using low-impact processes, such as organic cotton and recycled nylon.

Key Companies & Market Share Insights

The global market is highly competitive owing to the presence of a large number of international and regional players. Athleta, a Gap-owned women’s workout clothing brand, reported a 35% growth in net sales in the third quarter of 2020, while sales in the Gap-owned Old Navy’s activewear category increased by 55%. Gilly Hicks, Abercrombie & Fitch’s women’s loungewear brand, saw double-digit sales growth in the most recent Q4 2020 and led to a 100% increase in online sales.

With millennials shifting to comfortable and activewear clothing, many brands have been shifting their focus to cater to these demands and make athleisure wear a significant portion of their business. For instance, in August 2020, since work-from-home outfits were a new trend due to the COVID-19 outbreak, Rebecca Vallance, a luxury brand, shifted its business concentration to athleisure wear by 33%. It launched a ten-piece line called Sportif in the athleisure category in collaboration with Australian activewear brand P.E. nation, which was sold out in 90 minutes post-launch, according to the company. Some of the key companies in the global athleisure market include:

  • Hanes Brands, Inc.

  • Adidas AG

  • Vuori

  • PANGAIA

  • Under Armour, Inc.

  • Outerknown

  • Eileen Fisher

  • Patagonia, Inc.

  • Wear Pact, LLC

  • Lululemon Athletica

Athleisure Market Report Scope

Report Attribute

Details

Market size value in 2021

USD 306.62 billion

Revenue forecast in 2028

USD 549.41 billion

Growth rate

CAGR of 8.6% from 2021 to 2028

Base year for estimation

2020

Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

Type, product, end-user, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; China; India; Brazil; UAE

Key companies profiled

Hanes Brands, Inc.; Adidas AG; Vuori; PANGAIA; Under Armour, Inc.; Outerknown; Eileen Fisher; Patagonia, Inc.; Wear Pact, LLC; Lululemon Athletica

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global athleisure market report on the basis of type, product, end-user, distribution channel, and region

  • Type Outlook (Revenue, USD Billion, 2016 - 2028)

    • Mass

    • Premium

  • Product Outlook (Revenue, USD Billion, 2016 - 2028)

    • Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)

    • Shirts

    • Leggings

    • Shorts

    • Others

  • End-user Outlook (Revenue, USD Billion, 2016 - 2028)

    • Men

    • Women

    • Children

  • Distribution Channel Outlook (Revenue, USD Billion, 2016 - 2028)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Billion, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • UAE

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