Athleisure Market Size, Share & Trends Analysis Report By Product (Mass, Premium), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

Industry Insights

The global athleisure market size was valued at USD 300.0 billion in 2018. Rising awareness regarding physical fitness and personal grooming among millennials is expected to be a key driving force. Moreover, apparel cultural shift in the workplace at a global level is projected to increase the use of athleisure over the forecast period.

Athleisure is considered to be one of the key trends in the fashion industry as it is the best combination of casual style with health enthusiastic appeal. It brings together sporting, fashion cultures, and urban lifestyle. Over the past few years, rising fitness awareness among consumers has resulted in increased participation in sports and recreational activities among individuals. Consumers are gradually adopting wellness and fitness activities with comfort and fashion clothing. Furthermore, corporates and workplaces are becoming more acceptable to the comfortable casual wear such as sweatpants. In addition, rising availability of gyms and fitness centers in the workplace encourages the employees to adopt new athleisure products.

The young generation as well as working-class population demand not only large apparel variety but also innovative designs and functionality. Manufacturers are launching new products with durable, strong, and high quality material, which can used in various activities including yoga, cycling, running; mountain climbing, snowboarding, skiing, sailing, and other sporting activities. Major brands including H&M and Esprit have incorporated active wears in their portfolio.

Furthermore, some of the sportswear manufacturers are including fashionable casual wear, which includes advanced features of colors, fabric, comfort, and styling. In addition, celebrities including Rihanna, Kanye West, and Beyonce have changed the perception of sportswear into a fashion apparel. These celebrities and their fashion designers including Neil Barrett, Jeremy Scott, Rebecca Minkoff, Raf Simons, Rick Owens, and Stella McCartney are influencing consumers to adopt athleisure products in their daily wear.

Product Insights

Premium athleisure was the largest product segment, with a share of more than 65.0% in 2018. Majority of the market is penetrated by the high value brands including Lululemon, Nike, Adidas, Puma, and Under Armour as they offer high quality premium products. These fabrics offer various properties including low-moisture absorption, rapid drying, breathable, lightweight, wrinkle free, and excellent UV repelling characteristics.

Manufacturers are focusing on new product launches in order to cater to the demand for fashionable active wears. For instance, in December 2017, EYSOM, LLC, a Los Angeles-based sportswear manufacturer, launched premium athleisure in the U.S. market. The company is focusing on the premium segment with a full range of sweatshirts, muscle tees, shorts, and jackets, which are produced from eco-friendly performance materials.

Distribution Channel Insights

Online distribution channel is expected to be the fastest growing segment with a CAGR of 8.5% from 2018 to 2025 owing to convenience and ease of shopping. Moreover, online platforms including social media, facebook, Instagram, and YouTube play an essential role in influencing the consumer preferences. In addition, celebrity endorsement have a huge impact on the fashion industry, as celebrities have a huge fan following on social media, which is likely to boost the online sales of athletic wears over the forecast period. Furthermore, companies including Adidas, Nike, and Puma are launching their exclusive online websites, where customer can buy genuine products directly.

The offline segment was the largest distribution channel in 2018, accounting for more than 75.0% share of the overall revenue. Major companies including Adidas AG; Nike, Inc.; Lululemon Athletica, Inc.; and PUMA SE are investing in opening new stores in order to gain a competitive edge in the market. For instance, in September 2018, Adidas AG announced plans to open big stores in India as the company is planning to increase the company’s product portfolio in the country. The company is planning to open around 20 company owned outlets by 2020.

Regional Insights

North America was the largest market, with a share of more than 30.0% in 2018 owing to presence of a large population indulged in the fashion industry. Moreover, large number of fashion events promote the fashionable sportswear in the region. Every year, 25 fashion shows are being held in U.S. These factors are expected to promote the utility of athleisure products in the near future.

Asia Pacific has the two fastest growing economies in the world including China and India. Major as well as domestic manufacturers are launching new products in order to cater to the significant increase in the demand for active wear apparels in China and India. For instance, in January 2018, Aditya Birla Fashion and Retail Limited (ABFRL) announced to enter in the women’s athleisure market under the brand name ‘Van Heusen’. The company already has invested an amount of more than USD 1 billion for men’s premium athleisure and innerwear market in India.

Athleisure Market Share Insights

The global market is moderately fragmented in nature owing to presence of a large number of strong foreign players including Lululemon Athletica, Inc.; Adidas AG; TPUMA SE; Nike, Inc.; and Under Armour, Inc. Moreover, new entrants and domestic manufacturers including TEREZ and Esprit Retail B.V. & Co. KG are capturing a significant share of market at competitive pricing.

Furthermore, key manufacturers are adopting market strategies including celebrity endorsement, new product launches, expanding distribution channels, and mergers and acquisitions, in order to gain the maximum customer base.

For instance, in April 2016, Beyoncé signed an agreement with Adidas AG for an iconic multi-layered partnership under which Beyoncé will promote, inspire, and empower the brand and next generation products. The collaboration will work for identifying new business opportunities, thereby driving a positive change through innovative products.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global athleisure market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Mass

  • Premium

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    •  U.S.

  • Europe

    • U.K.

    • Germany

    •  France

  • Asia Pacific

    • China

    •  India

  • Central & South America

    •  Brazil

  • Middle East & Africa