Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, Premium), By Product (Shirts, Yoga Apparel), By End User (Men, Women, Children), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global athleisure market size was valued at USD 306.62 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030. The increased passion for sports and outdoor recreational activities among the country's young population is predicted to fuel the demand for athleisure gear over the forecast period. One of the primary aspects driving this trend is a rise in consumer fitness and health consciousness, which is generating the demand for comfortable and fashionable clothes.

The COVID-19 pandemic has drastically altered the yoga landscape around the world. Yoga studios, gyms, health clubs, and other locations where in-person group yoga lessons were held were shut down or temporarily closed on a global scale as a result of the lockdown measures. Yoga teachers, on the other hand, developed a way to keep teaching their sessions by making an almost instantaneous switch to teaching online.

Furthermore, several businesses concentrate on specific activewear product categories and prioritize good customer satisfaction. Several businesses also offer tailored gear that is best suited to different types of customers and professional advice to help customers choose the proper things. Sustainability, a long-standing fashion trend, has made its way into the athleisure sector. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials, according to Forbes, and many firms are attempting to bridge the gap between fashion and innovative-functional designs.

Gap, which owns both Old Navy and Athleta, is far from the only shop reaping the benefits of athleisure, which is more properly described as a category of clothes that can be worn for both sweaty activities and casual wear. Knowing that during the coronavirus pandemic, customers were drawn to loungewear like leggings, pajama sets, and other comforting alternatives. For instance, the Old Navy store reshuffled its store layout to accommodate the trend, placing those items right at the door. It also bought more fleece hoodies, stretchy bottoms, and other items to ensure that it had enough inventory before the holiday rush.

Everyone from The North Face to Levi's to Louis Vuitton is fighting for a piece of the market, releasing new goods with stretchy fabric that can be worn on a run or to the supermarket. Kohl's will unveil its own activewear brand, FLX, in early 2021, while Target debuted All in Motion, a new workout label, earlier in 2020. People between the ages of 16 and 30 are the most active athleisure wearers; they dress younger and feel younger. Because fitness is becoming more essential, a slightly older age group is still wearing athleisure. They want to buy either sporty or athleisure clothing. It has become more of a fashion statement, particularly for ladies. The women's athleisure area has witnessed the most rapid rise.

Type Insights

Mass athleisure dominated the market with a share of over 60.0% in 2021. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are today considered work-appropriate. More individuals are shopping online and purchasing products to pick up in person around the world and both trends are anticipated to continue. COVID-19 lockdowns have also resulted in an increase in first-time e-commerce shoppers: 14% of U.S. customers and 17% of Chinese consumers purchased apparel online for the first time as a result of the pandemic.

Wellness has progressed from a niche lifestyle choice to a new status symbol and expression of personal beliefs that transcends many industries, from luxury travel to high-end beauty and fitness. Luxury fashion has been significantly affected by streetwear athleisure trends, which are motivated by current affluent consumers' need to mix comfort and style. To tap into the booming athletic sector, luxury labels are launching new sporting items ranging from sneakers to leggings and gym accessories. More luxury fashion options that are both comfortable and stylish are desired by today's affluent consumers.

Product Insights

The shirts segment held the largest revenue share of over 30.0% in 2021. The yoga apparel segment held the second-largest revenue share in 2021 and is expected to witness the fastest growth over the forecast period. The rising popularity of yoga as a mind-body fitness activity, particularly since the time of COVID-19, has led to an increasing number of yoga enthusiasts all over the world.

With the pandemic spread across the globe, consumers have become more concerned about their health and are adopting healthy life habits. Thus, with lockdown measures in place, yoga studios, gyms, health clubs, and other settings where in-person group yoga classes took place, were shut down or temporarily closed, which encouraged fitness enthusiasts to take up online base home classes. This has certainly increased the demand for yoga apparel.

Manufacturers are launching new products made using strong, durable, and quality materials. The availability of such sports apparel with enhanced properties including temperature control, moisture management, and other performance-boosting characteristics that prevent potential injury and discomfort has captured consumers’ interest. With all of these unique features, consumers are willing to pay more for such additional benefits. This, in turn, has propelled consumer habits to wear athletic apparel during their leisure period.

Leggings also form an essential component of athleisure wear, since they are multi-purpose and can be easily worn as activewear as well as casual wear. Over the forecast period, leggings are projected to register a CAGR of 8.6% over the forecast period. They can be used during various physical activities including running, cycling, Zumba, and calisthenics.

End-user Insights

The women segment held the largest revenue share of over 40.0% in 2021. An increasing number of women taking membership in sports activities and growing participation in fitness clubs are contributing to the growth of the market. According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year. Moreover, close to 70% of the total women population in the country participates in sports at least once a year. This factor is boosting the demand for sportswear and athleisure in the country.

Collaborations and partnerships with athletes, especially female players, are also adopted by market players to boost its athleisure demand for the women’s category. For instance, in August 2021, Nike Inc. paired up with Serena Williams to showcase a "collection of women's athleisure wear and accessories, designed by a group of 10 up-and-coming designers known as the Serena Williams Design Crew.

Additionally, product launches, the expansion into new markets, and innovations in the athleisure space are augmenting the market growth. For instance, in January 2020, Italian luxury brand Redemption launched its first-ever line of athleisure clothing called the “Athletix”. Celebrity endorsements, promotions, and campaigns led by famous personalities tend to have a considerable impact on consumers.

Distribution Channel Insights

The offline segment dominated the market and held a revenue share of over 60.0% in 2021. The online segment is projected to expand at the highest CAGR from 2022 to 2030. The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits. And thanks to the coronavirus's expedited retail catastrophe, the fashion industry is more uncertain than ever. These celebrity collaborations can aid a brand's discoverability as celebrities frequently share products on social media channels such as Instagram, which is a major platform for shops. Influencer marketing increased by 198% last year, and more than 70% of firms use Instagram influencers in their marketing initiatives.

Independent businesses are making use of online purchasing and the ease of social media marketing to create high-quality gear for runners looking for items that meet their needs as well as their personal flair. According to f-trend data, more than 68% of consumers would prefer to use a home gym system than going to a gym. According to a recent survey, more than 90% of people in the United States live at home. With less physical activity and a rise in homey comfort, soft sports style and flowing fabrics will become even more popular.

Regional Insights

In 2021, North America held the largest revenue share of over 30.0%. As a result of the coronavirus pandemic in the United States, more people are working from home than ever before. Because they didn't have to dress up for work, consumers were more likely to work in sweats, pajamas, and athleisure. Since the start of COVID-19, 14 percent of consumers have purchased comfortable clothing, such as pajamas or athleisure, online, according to the consumer survey.

According to the National Council of Textile Organizations (NCTO), the U.S. textile and apparel market size was valued at USD 64.4 billion when measured by the value of industry shipments in 2020, meanwhile, U.S. exports of fiber, textiles, and apparel were USD 25.4 billion in 2020. Moreover, the country is one of the key countries in North America when it comes to expenditures on R&D of textiles and ethical apparel materials that are produced using low-impact processes, such as recycled nylon and organic cotton.  

Athleisure is a popular category because it taps into a number of broad trends, including a shift in the United States toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and health-conscious consumers engaging in more athletic activities and requiring performance clothing for these activities.

Key Companies & Market Share Insights

The market is competitive in nature owing to the presence of a high concentration of international players in the market. For instance, Athleta, a Gap-owned women's workout clothing brand, reported a 35% growth in net sales in the third quarter of 2020, while sales in the Gap-owned Old Navy's activewear category increased by 55%. Gilly Hicks, Abercrombie & Fitch's women's loungewear brand, saw double-digit sales growth in the most recent Q4 2020, which led to a 100% increase in online sales.

In another instance, Rebecca Vallance, a luxury brand, shifted its business concentration to athleisure wear by 33%. It launched a ten-piece line called Sportif in the athleisure category in collaboration with Australian activewear brand P.E. nation, which was sold out in 90 minutes post-launch, according to the company. In addition, in February 2021, Puma SE launched five new lines of running products including Liberate, Velocity, Deviate, Deviate Elite, and Eternity. The Deviate features two layers of lightweight NITRO combined with the carbon fiber nanoplate. Some prominent players in the global athleisure market include: -

• Hanes Brands, Inc.

• Adidas AG

• Vuori

• PANGAIA

• Under Armour, Inc.

• Outerknown

• EILEEN FISHER

• Patagonia, Inc.

• Wear Pact, LLC

• Lululemon Athletica

Athleisure Market Report Scope

Segments Covered in the Report                                                                                          

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global athleisure market report on the basis of type, product, end user, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Mass

  • Premium

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)

  • Shirts

  • Leggings

  • Shorts

  • Others

• End-user Outlook (Revenue, USD Million, 2017 - 2030)

  • Men

  • Women

  • Children

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE