Athleisure Market Size, Share & Trend Report

Athleisure Market (2024 - 2030) Size, Share & Trend Analysis Report By Product (Yoga Apparel, Leggings), By, Category, By End-user (Men, Women, Children), By Distribution Channel, By Region, And Segment Forecasts

Market Segmentation

Athleisure Product Outlook (Revenue, USD Million, 2018 - 2030)
- Yoga Apparel
  - Tops
  - Pants
  - Shorts
  - Unitards
  - Capris
  - Others
- Shirts & T-Shirts
- Leggings
- Shorts
- Others
Athleisure Category Outlook (Revenue, USD Million, 2018 - 2030)
- Mass
- Premium
Athleisure End-user Outlook (Revenue, USD Million, 2018 - 2030)
- Men
- Women
- Children
Athleisure Market Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Hypermarkets & Supermarkets
- Sporting Goods Retailers
- Online
- Others
Athleisure Market Regional Outlook (USD Million, 2018 - 2030)
- North America
  - North America Athleisure Market, by Product
    - Yoga Apparel
      - Tops
      - Pants
      - Shorts
      - Unitards
      - Capris
      - Others
    - Shirts & T-Shirts
    - Leggings
    - Shorts
    - Others
  - North America Athleisure Market, by Category
    - Mass
    - Premium
  - North America Athleisure Market, by End-user
    - Men
    - Women
    - Children
  - North America Athleisure Market, by Distribution Channel
    - Hypermarkets & Supermarkets
    - Sporting Goods Retailers
    - Online
    - Others
  - U.S.
    - U.S. Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - U.S. Athleisure Market, by Category
      - Mass
      - Premium
    - U.S. Athleisure Market, by End User
      - Men
      - Women
      - Children
    - U.S. Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - Canada
    - Canada Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Canada Athleisure Market, by Category
      - Mass
      - Premium
    - Canada Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Canada Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - Mexico
    - Mexico Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Mexico Athleisure Market, by Category
      - Mass
      - Premium
    - Mexico Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Mexico Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
- Europe
  - Europe Athleisure Market, by Product
    - Yoga Apparel
      - Tops
      - Pants
      - Shorts
      - Unitards
      - Capris
      - Others
    - Shirts & T-Shirts
    - Leggings
    - Shorts
    - Others
  - Europe Athleisure Market, by Category
    - Mass
    - Premium
  - Europe Athleisure Market, by End-user
    - Men
    - Women
    - Children
  - Europe Athleisure Market, by Distribution Channel
    - Hypermarkets & Supermarkets
    - Sporting Goods Retailers
    - Online
    - Others
  - UK
    - UK Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - UK Athleisure Market, by Category
      - Mass
      - Premium
    - UK Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - UK Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - Germany
    - Germany Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Germany Athleisure Market, by Category
      - Mass
      - Premium
    - Germany Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Germany Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - France
    - France Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - France Athleisure Market, by Category
      - Mass
      - Premium
    - France Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - France Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - Italy
    - Italy Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Italy Athleisure Market, by Category
      - Mass
      - Premium
    - Italy Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Italy Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - Spain
    - Spain Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Spain Athleisure Market, by Category
      - Mass
      - Premium
    - Spain Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Spain Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
- Asia Pacific
  - Asia Pacific Athleisure Market, by Product
    - Yoga Apparel
      - Tops
      - Pants
      - Shorts
      - Unitards
      - Capris
      - Others
    - Shirts & T-Shirts
    - Leggings
    - Shorts
    - Others
  - Asia Pacific Athleisure Market, by Category
    - Mass
    - Premium
  - Asia Pacific Athleisure Market, by End-user
    - Men
    - Women
    - Children
  - Asia Pacific Athleisure Market, by Distribution Channel
    - Hypermarkets & Supermarkets
    - Sporting Goods Retailers
    - Online
    - Others
  - China
    - China Athleisure Market, by Product
      - Yoga Apparel
      - Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - China Athleisure Market, by Category
      - Mass
      - Premium
    - China Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - China Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - India
    - India Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - India Athleisure Market, by Category
      - Mass
      - Premium
    - India Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - India Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - Japan
    - Japan Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Japan Athleisure Market, by Category
      - Mass
      - Premium
    - Japan Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Japan Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - South Korea
    - South Korea Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - South Korea Athleisure Market, by Category
      - Mass
      - Premium
    - South Korea Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - South Korea Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
  - Australia & New Zealand
    - Australia & New Zealand Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Australia & New Zealand Athleisure Market, by Category
      - Mass
      - Premium
    - Australia & New Zealand Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Australia & New Zealand Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
- Central & South America
  - Central & South America Athleisure Market, by Product
    - Yoga Apparel
      - Tops
      - Pants
      - Shorts
      - Unitards
      - Capris
      - Others
    - Shirts & T-Shirts
    - Leggings
    - Shorts
    - Others
  - Central & South America Athleisure Market, by Category
    - Mass
    - Premium
  - Central & South America Athleisure Market, by End-user
    - Men
    - Women
    - Children
  - Central & South America Athleisure Market, by Distribution Channel
    - Hypermarkets & Supermarkets
    - Sporting Goods Retailers
    - Online
    - Others
  - Brazil
    - Brazil Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - Brazil Athleisure Market, by Category
      - Mass
      - Premium
    - Brazil Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - Brazil Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others
- Middle East & Africa
  - Middle East & Africa Athleisure Market, by Product
    - Yoga Apparel
      - Tops
      - Pants
      - Shorts
      - Unitards
      - Capris
      - Others
    - Shirts & T-Shirts
    - Leggings
    - Shorts
    - Others
  - Middle East & Africa Athleisure Market, by Category
    - Mass
    - Premium
  - Middle East & Africa Athleisure Market, by End-user
    - Men
    - Women
    - Children
  - Middle East & Africa Athleisure Market, by Distribution Channel
    - Hypermarkets & Supermarkets
    - Sporting Goods Retailers
    - Online
    - Others
  - South Africa
    - South Africa Athleisure Market, by Product
      - Yoga Apparel
        
        Tops
        
        Pants
        
        Shorts
        
        Unitards
        
        Capris
        
        Others
      - Shirts & T-Shirts
      - Leggings
      - Shorts
      - Others
    - South Africa Athleisure Market, by Category
      - Mass
      - Premium
    - South Africa Athleisure Market, by End-user
      - Men
      - Women
      - Children
    - South Africa Athleisure Market, by Distribution Channel
      - Hypermarkets & Supermarkets
      - Sporting Goods Retailers
      - Online
      - Others

Athleisure Market Dynamics

Driver: Growing E-commerce Retail Market

E-commerce retail channels play a significant role in the distribution of athleisure products, as a considerable amount of the market revenue is generated through these channels. Online sales channels make it easy for consumers to browse through millions of products at one place without physically visiting retail stores. In 2020, according to Digital Commerce 360, an online news, and media company, out of the top 1,000 online apparel retailers associated with their website, close to 25% of them sell athleisure. In addition, it is estimated that athleisure and active clothing sales accounted for approximately more than 20% of the total apparel sold in the year ending in May 2020. E-commerce retail sales are expected to witness substantial gains in the coming years due to rising consumer spending, growing population, and increasing access to the internet. In addition, the introduction of mobile shopping apps and the availability of safe and convenient payment gateways are contributing to the growth of the online retail industry. Fashion blogs, as well as social media apps such as Pinterest and Instagram, significantly influence trends in the fashion industry and are expected to have a positive impact on the athleisure market as well.

Driver: Increasing Number of Corporate Wellness Programs

Corporate fitness has become the cornerstone in many workplaces in recent years. Being fit and physically active allows people to be more productive at work and improves their overall organizational performance. According to Gitnux's findings in 2023, most businesses in the U.S., specifically 52%, offer corporate wellness programs highlighting the importance of prioritizing well-being within the workplace. Implementing such programs has yielded significant advantages for employers, including a remarkable 66% increase in productivity, a notable 67% improvement in employee satisfaction, an impressive 63% enhancement in financial stability and growth, and a substantial 50% decrease in absenteeism. Regarding employee performance, another recent report showed a noticeable increase in employee productivity and decrease in stress levels in several companies when fitness and wellness programs were introduced. Renowned companies, including Google, Apple, and LinkedIn, emphasize wellness and offer various wellness services for their employees. In some cases, companies also decide on on-site personal trainers and instructors as well as group fitness classes for employees who are keen on reaching their fitness goals. Governments around the world also promote corporate wellness services through various initiatives.

Restraint: Presence of Counterfeit Products

The rising prevalence of counterfeit products in the fashion industry is expected to impede the growth of the athleisure market. Counterfeit/fake/first-copy apparel are products that are falsely sold and marketed at a relatively lower price than their original/branded counterparts. The most common brand victims of fake sportswear and athleisure are Nike, Under Armour, Puma, and Adidas. The circulation of counterfeit apparel is more pronounced in Asian markets, particularly in China, Indonesia, and India, through the gray market encompassing unauthorized suppliers and distributors selling branded products. These products are legally distributed outside the official distribution channel without the original company’s permission. According to the U.S. Government Accountability Office, more than 65% of the counterfeit products in the U.S. originate from China or Hong Kong. This easy availability of counterfeit products will likely limit market growth. These products may not necessarily provide the appropriate performance and comfort to the wearers as they are usually manufactured using low-quality materials. Most manufacturers ensure that their supply chains adhere to environmentally responsible practices and operate in line with high ethical standards.

What Does This Report Include?

This section will provide insights into the contents included in this athleisure market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Athleisure market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments