Australia Kids Scooter Market Size, Share & Trends Analysis Report By Product (2 Wheel, 3 Wheel), By Type (Electric, Non-Electric/Kick), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2030

Australia Kids Scooter Market Size & Trends

The Australia kids scooter market size was estimated at USD 4.49 million in 2024 and is expected to expand at a CAGR of 5.5% from 2025 to 2030. The growing concerns among parents with regard to improving child health are expected to be one of the main factors driving the demand for kids' scooters. Various health experts have recommended that scooting can improve body functionalities, such as metabolism, cardiopulmonary health, and blood circulation. In addition, this activity helps in increasing height, mobility, and immunity, which aids in the prevention of several diseases, such as obesity and related disorders. Revised safety laws in different cities have also led to an increasing number of kids riding scooters. 

In December 2019, the Australian Capital Territory (ACT) Government announced the legalization of the use of electric scooters on footpaths and shared paths, following increased public demand. With the legalization in place, Canberra residents can use their e-scooters at up to 15 km/h on footpaths and up to 25 km/h in all other permitted locations. Parents are increasingly looking for sustainable and environmentally friendly alternatives to cars or public transport for short trips. Scooters offer a green transportation option that aligns with environmental values while promoting children's independence and physical activity. According to the Australian Government Department of Health and Aged Care, regular physical activity for children and young people offers numerous social, emotional, intellectual, and health benefits.

With the rise of online shopping, companies are investing in their websites and partnerships with e-commerce platforms such as Amazon Australia, eBay, Catch.com.au, and Kogan. These platforms provide easy browsing, purchasing, and perks such as free shipping. Brands such as Micro Scooters and Razor use direct-to-consumer websites to offer exclusive models and faster delivery. To enhance customer experience, many Australian companies offer free shipping for purchases above a certain amount or same-day delivery in major cities, with location-specific marketing targeting areas such as Sydney, Melbourne, and Brisbane.

Product Insights

3-wheel kids scooters dominated the market and accounted for the largest revenue share of 64.0% in 2024. Enhanced features and multi-functionality are driving the demand for this product in the market. For instance, Globber’s EVO COMFORT all-in-one 3-wheel scooter for kids with features of a ride-on, walking bike, and scooter, was voted the best outdoor product by My Child at the Excellence Awards 2018. The product has a patented steering lock button, which locks the front wheel to only move forward and backward, making balancing easy for children. Parents feel more confident in letting their kids use a 3-wheel scooter, knowing that it provides more control and reduces the risk of falls.

2-wheel kids scooter market demand is expected to grow at the fastest CAGR of 6.2% over the forecast period. Scooters with two wheels are generally popular among older kids with a well-developed sense of balance. Moreover, these scooters can achieve higher speeds and are designed to carry more weight. These are also made of durable materials, such as airplane-grade aluminum. Kids who are enthusiasts of scooter games are opting for modifications in order to ensure better performance. APEX Pro Scooters allow consumers to build bikes as per their needs by offering Australian-made components.

Type Insights

Non-electric/kick kids scooters dominated the market with the largest revenue share of 74.8% in 2024. Kick scooters are mainly used by kids in the age group of 4-14 years as they are relatively less complex, and parents prefer that children begin learning how to ride a scooter with these variants. The WHO has found that globally, lack of physical exercise is one of the leading causes of death. This has driven parents to engage their children in some form of physical activity or the other, with scooting emerging as a popular choice in Australia. Electric kids' scooters usually rely on lithium-ion batteries, which can present a fire hazard, especially if they are used, stored, charged, or manufactured incorrectly.

Electric scooter sales are expected to grow at the fastest CAGR of 6.8% over the forecast period. The continuous advancement of electric scooters has transformed into a global industry, driven by its growing popularity among children. Additionally, the increasing demand for e-scooter rentals and sharing services has significantly boosted the market. These services offer an affordable transportation option, leading to greater adoption of it among parents for their children.

Distribution Channel Insights

The offline channel dominated the kids scooter market and accounted for the largest revenue share in 2024. This is attributed to the rising number of sporting goods retail stores, resulting in increasing shelf space for the marketing of products. Consumers tend to purchase scooters for their kids from offline stores to find the right fit and understand the mechanism as well as functionality. Moreover, many retailers in the market have sales representatives that help consumers select the right product as per their needs. These representatives also offer a demo so that consumers can understand the workings of the product.

 Offline stores, such as Kmart, and Decathlon, widely sell kids' scooters. The growing presence of these retailers in Australia is increasing the product’s visibility, which is expected to positively impact the market's growth.

The online channel is expected to grow at the fastest CAGR over the forecast period. Consumer interest in online shopping is increasing due to the convenience. It has lucrative offers and discounts, home delivery options, free shipping for a specific amount, and the availability of varied products. Online marketplaces such as Amazon and eBay are offering products according to customer requirements. Moreover, facilities such as easy replacement, cash-on-delivery, and one-day delivery for Prime members from Amazon are driving the purchase of sports equipment from online sites. Reviews and ratings by a larger group of consumers help consumers make a better choice.

Key Australia Kids Scooter Company Insights

Major kids scooter market companies in Australia include Micro Scooters Australia, Globber, and Razor Australia, among others. Kids' scooter companies in Australia offer a variety of models, including 3-wheel and electric scooters, catering to different age groups and preferences. They focus on safety, durability, and customization while leveraging e-commerce platforms for direct-to-consumer sales. Companies also use social media marketing, influencer partnerships, and seasonal promotions to engage Australian families effectively.

• Micro Scooters Australia is a brand that offers scooters for children and adults, designed for fun, durability, and safety. It specializes in a range of scooters, including 3-wheel scooters for younger children and advanced models for older kids and adults. Its products have adjustable features, an online shopping site, provides fast delivery, and a wide range of options.

• Globber is a brand that offers scooters for children and adults. Its products have innovative designs, including 3-wheel scooters for younger riders and more advanced 2-wheel models for older kids and adults. The scooters are user-friendly, have adjustable handlebars, and have easy-to-use lean-to-steer mechanisms.

Recent Developments

• In October 2024, Segway-Ninebot launched the C2 Lite, an eKickScooter designed for kids aged 6 to 12, with a price tag of approximately USD 254.5. The scooter is equipped with 7-inch solid tires, a non-slip footboard, and a user-friendly mechanical handbrake, providing a safe riding experience.

Australia Kids Scooter Market Report Scope

Australia Kids Scooter Market Report Segmentation

This report forecasts revenue growth at the country level and analyzes the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Australia kids scooter market report based on product, type, and distribution channel.

• Product Outlook (Volume, Thousand Units; Revenue, USD Thousand, 2018 - 2030)

  • 2 Wheel

  • 3 Wheel

• Type Outlook (Volume, Thousand Units; Revenue, USD Thousand, 2018 - 2030)

  • Electric

  • Non-Electric/Kick

• Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Thousand, 2018 - 2030)

  • Online

  • Offline