GVR Report cover Kids Scooter Market Size, Share & Trends Report

Kids Scooter Market Size, Share & Trends Analysis Report By Product (2 Wheel, 3 Wheel), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-560-1
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Report Overview

The global kids scooter market size to be valued at USD 73.2 million by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 2.7% during the forecast period. Growing concerns among parents over-improving child health is expected to be the main factor driving the demand for kids scooter. Various health experts have recommended that scooting can improve body functionalities such as metabolism, cardiopulmonary health, and blood circulation. Additionally, this activity helps in increasing height, mobility, and immunity, which aids in the prevention of many diseases such as obesity and related disorders. Moreover, schools in developed countries including the U.K. are encouraging children to implement scooting as an activity in order to increase awareness related to maintaining health. Many schools even provide customized storage racks and pods for easy storage. Apart from this, Sustrans campaigns encourage more children to cycle or scoot to their classrooms.

Kids Scooter Market size, by product

With changing lifestyles, kids scooter took a space where it is more of a fun activity, which kids prefer doing during their leisure time with their friends. The activity is further supported by the parents to include scootering for kids in their day-to-day life as it helps in gaining self-confidence and traffic knowledge. Additionally, daily scootering results in learning technical and mechanical skills.

While kids scooter help children to move a short distance, concerns have been raised over safety. According to the Nationwide Children's Hospital, kids scooter had been responsible for 5.80 lakh injuries between 2000 and 2011 in the U.S. While in New Zealand, as per the Accident Compensation Corporation, child scooter-related injury claims increased from 1,000 in 2008 to more than 6,000 in 2012. Of these, 80% were caused by loss of balance or control and 10% by collisions. Such factors are expected to limit the scope for kids scooters.

Every day around 4 lakh children in Switzerland drive to school by scooter. The company, Micro Mobility, offers training programs on safety and correct handling techniques on Micro Mobility Day. Every year, more than six thousand children participate in the training course. The course focuses on braking technologies as well as understanding and awareness related to danger. Such initiatives are expected to have a positive impact on product adoption, which, in turn, will fuel market growth in the upcoming years.

Kids Scooter Market Trends

Rising awareness among the parents about the importance of the physical fitness of their children is anticipated to boost the market. According to health experts, performing a physical activity helps in improving the blood circulation and metabolism of kids. In addition, performing a physical activity reduces the chances of obesity among children. Moreover, it helps in increasing the mobility and height of the children. These factors are expected to fuel the market growth over the forecast period.

Furthermore, technological advancements are being made in the market. Companies are focusing on reducing the weight of the scooter by replacing metals with plastic. Plastic is more durable than metal and has a longer shelf life. Moreover, companies are creating new scooters with three and four wheels. These factors are anticipated to propel the market forward during the forecast period.

However, the fluctuating prices of raw materials are hampering the market growth. Moreover, safety is a concern for a lot of parents as kids could easily get injured while riding the scooter. In addition, COVID-19 had a negative impact on the market as the supply chain was disrupted due to the complete lockdown implemented by the government. These factors are expected to hamper the market growth over the forecast period.

The government is encouraging students to use bicycles for transport while going to school in order to incorporate a healthy habit for children. In addition, key market players are focusing to reach more consumers by concentrating their efforts on e-commerce since a lot of consumers have shifted to buying products online. This is expected to offer lucrative opportunities for kids scooter market expansion.

Product Insights

3 wheel kids scooter held a leading market share in 2018 and is anticipated to witness the fastest growth over the forecast period. These scooters are popular among toddlers and children. Most 3 wheel kids scooters are equipped with single wheel in rear and twin wheels in the front for better stability. Additionally, manufacturers such as Micro Mobility and Razor offer kids scooters fitted with aluminum adjustable handlebar. Moreover, the companies offer multi-color foldable scooters for easy storage and carry, along with an adjustable and removable seat. These kids scooters are equipped with polyurethane wheels, which are good for wooden floor and LED lights for night riding.

2 wheel kids scooter is anticipated to witness significant growth in the coming years. These kids scooters have two wheels, which are generally popular among older kids (more than 5 years) with a well-developed sense of balance. Additionally, these scooters can achieve higher speed and are designed to carry more weight. They are made of durable materials such as airplane grade aluminum. Shifting government focus towards the greener mode of transportation is expected to promote growth of the market in the upcoming years.

Distribution Channel Insights

The offline segment held a leading share of more than 70.0% in 2018. Kids scooter is widely sold by offline stores such as Walmart and Decathlon. Rising presence of these retailers across the world will increase the product’s visibility, which is expected to have a positive impact on the growth of the kids scooter market. For instance, in 2018, Decathlon witnessed a 5% increase in its sales owing to international expansion. The company entered 12 new markets including Canada, Greece, Cambodia, and Egypt.

Moreover, in 2019, Decathlon opened a brick and mortar store in Ukraine and Japan and is expected to open a new store in Algeria by the end of 2019. According to a study, more than 65% of consumers prefer buying from a brick and mortar store over online store. Furthermore, more than 85% of consumer are more likely to buy products when helped by a knowledgeable salesman. Buying products including kids scooter from a brick and mortar store allows people to see the product before buying, avoid paying shipping costs, and talk to a sales representative.

Kids Scooter Market share, by distribution channel

The online segment is anticipated to expand at the fastest CAGR of 3.5% from 2019 to 2025. Increasing product visibility at amazon.com, Flipkart, and snapdeal.com is the main factor driving sales of kids scooter through the online channels. In addition, online portals provide 24*7 assistance, have a variety of products to choose from, and offer heavy discounts on branded products. Moreover, e-commerce retailers are expanding their presence in tier II and tier III cities and are focusing on improving delivery services. For instance, as of 2019, Amazon Retail India has a presence in more than 100 cities and plans to expand in 60 tier II and tier III cities by the end of 2020. Most of the prominent companies also have their own sites, which contributes to segment growth.

Regional Insights

Europe held the largest market share in 2018 owing to high product adoption and shifting consumer focus towards a healthy lifestyle in countries like Germany, Switzerland, and Norway. Growing popularity of kids scooter, coupled with increasing need to seek an alternative mode of transportation that is cleaner, greener, and cheaper, is expected to provide growth opportunity for kids scooter. Non-governmental organizations in countries such as the U.K. and Switzerland are encouraging the schools and parents for scootering.

Kids Scooter Market Trends by Region

Asia Pacific is anticipated to expand at the fastest CAGR of 4.4% from 2019 to 2025. Increasing product availability in countries such as India and China on account of growing presence of e-retailers is expected to be a key factor for the market growth over the forecast period. Additionally, strategic expansion of retailers such as Decathlon in countries such as Japan and India is expected to assist market growth.

Key Companies & Market Share Insights

The global market is moving towards fragmentation. The market is identified by several strategic activities such as expansions, mergers and acquisitions, and product and technological innovations, attempted by key manufacturers in the industry. For instance, in June 2018, Xiaomi launched Mi Mini Scooter, which is available online and offline through Xiaomi‘s network in its home market. Some the prominent vendors operating in the market are Razor USA LLC.; Micro Scooters Ltd.; Fuzion Scooter; Swifty Scooters Ltd.; Globber; Smoby; Oxelo; iScootbike Ltd., Pacific Cycle Inc.; and Radio Flyer.

Recent Developments

  • In June 2022, Kawasaki launched a 2-wheeler electric scooter for kids aged between three and eight. This bike is expected to help children in maintaining balance while riding.

  • In April 2022, Globber launched 5 new products with a new design namely a balance trike, two unique 2-wheeler scooters, a baby trike, and a 3-wheel scooter. This was done in order to increase the outdoor activities of the consumer.

  • In June 2021, Woom launched its first electric bike for children in the United States. It has multiple features such as hydraulic disc brakes, a FAZUA drive system, and a superlight aluminum frame.

Kids Scooter Market Report Scope

Report Attribute


Market size value in 2020

USD 63.8 million

Revenue forecast in 2025

USD 73.2 million

Growth Rate

CAGR of 2.7% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; Australia; and South Africa

Key companies profiled

Razor USA LLC.; Micro Scooters Ltd.; Fuzion Scooter; Swifty Scooters Ltd.; Globber; Smoby; Oxelo; iScootbike Ltd., Pacific Cycle Inc.; Radio Flyer.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Global Kids Scooter Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global kids scooter market report on the basis product, distribution channel, and region:

Global Kids Scooter Market Segmentation

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • 2 Wheel

    • 3 Wheel

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      •  The U.S.

    • Europe

      • Germany

      • The U.K.

      •  France

    • Asia Pacific

      • China

      •  Australia

    • Central & South America

    • Middle East & Africa

      • South Africa

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