The global automotive center stack market is expected to witness a healthy growth over the forecast period. Surge in demand for automobiles is expected to contribute towards the industry growth. Emergence of by-wire technology is anticipated to cater the growing demand over the next seven years. This trend is projected to unlock new design itineraries in the center stack panel when the traditional mechanical coupling of the gear and gear shifter is substituted in the vehicle. Implementing drive by-wire technology requires high level testing in order to prevent system failure or malfunctioning. It is a computer controlled system, and may witness increased adoption owing to the safety aspect associated with the same.
Advancements in regard to efficient computerized system are expected to add value to the existing automotive center stack. Traditional mechanical systems used earlier showcased low efficiency in comparison to the newly developed computerized systems, which may offer potential for future market growth. Key industry participants emphasize on enhancing user experience, providing efficient controlling and developing new designs. The revamped center stack now includes control switches, communication interface and display, HVAC system (Heating Ventilating and Air Conditioning).
Designers are contemplating innovative ways for passengers and drivers to control vehicle utilities and interact with the novel data displays. Emergence of touch screens, novice information display technologies, and other contraptions are permitting automotive designers to recast centre stacks. The interaction between the automotive data display and the driver will have a huge impact on vehicle interiors, thereby spurring automotive centre stack demand across the globe.
The centre stack panel zone of vehicles has witnessed the integration of several interface technologies. Invasion of key technology players & tech-giant such as Apple in designing and embedding technology in car’s centre stack to enhance its functionality, is anticipated to fuel automotive center stackmarket demand over the next few years. For instance, Apple's new CarPlay system permits drivers to utilize their vehicle touch screens to access Apple’s apps for music, route guidance, phone numbers, e-mails and others.
Amalgamation of gesture & optical controls to construct more-intuitive HMI in cars is foreseen to be the future of automotive centre stack arena. For instance, The Hyundai HCD-14 Genesis concept car revealed at the Detroit auto show ‘2013 presented gesture-recognition to regulate navigation, climate, audio and other systems through centre stack.
The urge to transform obsolete method of driver’s interaction with the car, big purveyors such as Methode and Ford combined forces to innovate the next-generation user interface for clients across the globe. For instance, the incorporation of Touch Sensor field-effect technology into Ford Edge ICS revolutionized interior design standards. However, integrating several electronic devices in the centre stack panel emerges as a key challenge for this market.
It is necessary to provide adequate information to the user regarding new inputs in the stack to provide a smooth driving experience. The trend towards increased adoption of consumer electronics in the automotive industry has led to an increased shift in the way a center console is designed. Further, technologies prevalent in the consumer electronics space have experienced increased adoption in the automotive environment, a trend which is expected to continue over the forecast period.
Touchscreen has added a substantial value to the console design and capabilities as they provide excellent user interface and serve as a primary integrator of multiple controls. Proliferation of capacitive touchscreens has played a key role in this effect, which enable multiple finger recognition and ease of use. Further, capacitive touchscreen controllers support standard automotive communication protocols such as Control Area Network (CAN) and Local Interconnect Network (LIN).
The technology offers seamless human machine interface and also enables manufacturers improve reliability and focus on creating a shift in car aesthetics. Automotive HMI has undergone a paradigm shift with the focus on enhancing user experience, and is expected to catapult the market demand over the next seven years. HMI plays a pivotal role in driving the automotive center stack demand by leveraging the standard automotive communication protocols.
Key players in the automotive center stack market are Faurecia S.A., Hyundai Mobis Co Ltd, Alps Electric Co. Ltd, Johnson Controls Inc. Delphi Automotive plc. Methode Electronics, and Visteon Corp., Magna International Inc., Valeo Group. Continental AG and Calsonic Kansei Corp. Technological advancements are not only enough, a change in design methodologies requires efforts and change of role across members of the value chain. Increased collaboration among semiconductor suppliers, technology providers and car manufacturers is expected to remain as key business strategy, which may help companies gain a competitive advantage.
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The automotive & transportation industry is amongst the most exposed verticals to the ongoing COVID-19 outbreak and is currently amidst unprecedented uncertainty. COVID-19 is expected to have a significant impact on the supply chain and product demand in the automotive sector. The industry's concern has moved on from being centered on supply chain disruption from China to the overall slump in demand for automotive products. The demand for commercial vehicles is expected to plummet with the shutdown of all non-essential services. Furthermore, changes in consumer buying behavior owing to uncertainty surrounding the pandemic may have serious implications on the near future growth of the industry. Meanwhile, liquidity shortfall and cash crunch have already impacted the sales of fleet operators, which is further expected to widen over the next few months. We are continuously monitoring the COVID-19 pandemic, and assessing its impact on the growth of the automotive & transportation industry. The report will account for Covid19 as a key market contributor.
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