Baby Apparel Market Size, Share & Trends Analysis Report By Product (Outerwear, Underwear), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Baby Apparel Market Size & Trends

The global baby apparel market size was valued at USD 177.06 billion in 2023 and is anticipated to grow at a CAGR of 4.8% from 2024 to 2030. One of the major growth driving factors for this market are an increase in disposable income levels of numerous families, especially in developed economies. Ease of accessibility through online shopping platforms, growing number of premium brands with diverse product portfolio of baby apparel, and enhanced distribution strategies adopted by domestic and global brands in multiple countries.

According to Our World In Data, a project by Global Change Data Lab, in 2023, 134 million babies were born. This unceasing growth in population plays vital role in growth of baby apparel market worldwide. In addition, apparel industry has experience significant growth owing to entry of several brands in different categories, and baby apparel market is no exception to this. Products tailored for babies of different age groups, genders, and body sizes are offered by multiple brands. In addition, varieties in materials, textures, colors, categories, styles, and comfort and fashion trends have attracted large customer base towards this market in last few years.

Furthermore, major market participants in e-commerce industry have fueled growth for this market. Online platforms by brands and e-retailers have played crucial role in growing demand for baby apparel. These platforms offer numerous baby apparel products through the website such as shirts, tops, dresses, shorts, t-shirts, skirts, briefs, dungaree sets, joggers, jeans, gift sets, pajamas, rompers, shawl, sleep suits, vests and others.

Demand for baby apparel which is made with sustainably sourced material has also contributed to the growth of this industry. For instance, Greendigo, one of the prominent brands that offers sustainable products that are designed with excellence, made to last long and easy to maintain. The brands eliminates use of harmful chemicals and impractical designs and adds fresh colors, comforts, attractive prints and high quality to the product. Its diverse product portfolio entails baby apparel, bedtime and bath essentials, and sustainably developed products with applauded aesthetics.

Product Insights

Outerwear baby apparel segment dominated the global market and accounted for the revenue share of 68.3% in 2023. Growing number of parents with enhanced purchasing power and disposable income, large collections of dedicated baby apparels offered by numerous well-liked brands, emergence of organic products made with sustainably sourced materials, ease of availability and rising penetration of several e-commerce platforms are driving the growth for this segment. To attract greater number of customer major brands in this market are offering newly developed products within regular intervals. Availability of consumer data collected through various means have helped these brands to design and deliver the exact type of products which have higher possibility of generating demand in lesser time after introduction to the market.

Underwear baby apparel is expected to experience the fastest CAGR of 5.5% during the forecast period. This market is primarily driven by the growing awareness in parents about the quality of materials used in baby underwear as it directly comes in contact with baby’s skin. In recent years, owing to enhanced availability and accessibility of information, parents have become more conscious about underwear baby apparel that they buy for their infants and even older children. Availability of specially tailored organic apparel, growing inclusion of natural materials in clothing, and ease of accessibility through online platforms is expected to generate greater demand for this segment in approaching years.

Distribution Channel Insights

The offline channel segment dominated the global market in 2023. Major retailers are increasing the penetration of retail stores to cater to the increasing demand for baby apparel. These outlets often provide a convenient location for people who prefer offline shopping experiences while buying baby apparel. Furthermore, presence of baby boutiques, distinctive shops that provide a specially selected range of baby clothes emphasizing unique and luxury have contributed to the growth of this segment. Inclusion of baby apparel products on their shelves by multiple retail store chains and hypermarkets offers enhanced brand visibility to the key players, which encourages them to focus more on effective offline distribution.

The online channel is expected to experience the fastest CAGR from 2024 to 2030. Increasing penetration of e-commerce industry, growing dependence on smart phones and other smart devices, increasing accessibility of internet, entry of multiple applauded brands in online shopping market, and additional services provided for online shoppers such as doorstep deliveries, return & refund policy, customer review, and multiple payment alternatives are projected to assist this segment in terms of growth.

Regional Insights

North America baby apparel market dominated the global industry and accounted for the revenue share of 33.4% in 2023. The market growth is attributed to the increasing need for organic options in baby apparel during the forecast period. Along with this, the market is witnessing growth owing to presence of multiple global and domestic brands in the region, large number of births every year and growing disposable income.

U.S. Baby Apparel Market Trends

The U.S. baby apparel market held significant revenue share of regional industry in 2023. This market is primarily driven by the unceasing number of births every year in the country. According to UNICEF data, total number of births in the U.S. were 3,745,361 in 2023. In addition, entry of multiple global brands, presence of numerous brick-and-mortar stores, growing demand for the baby apparels through e-retail websites, and diverse consumer base present in the country are expected to drive growth for this market during forecast period.

Europe Baby Apparel Market Trends

Europe baby apparel market was identified as one of the lucrative regions for baby apparel industry in 2023. The market growth in this region is anticipated to experience growth owing to rising purchasing power of working women and wide range of collections offered by multiple key brands operating in the market. Availability of multiple categories of the products such bedtime essentials, nightwear, outwear, underwear, dresses, pajamas, kurtas, jackets and others equipped with variety of sizes, colors, and styles have attracted larger consumer base.

The UK baby apparel market is expected to exeperience at a significant growth rate from 2024 to 2030. This market is mainly influenced by growing demand for naturally made organic material-based baby apparel. Growing awareness about adverse effects of apparel with presence of harmful chemicals has driven demand for this category. In addition, increasing inclination towards buying sustainably developed products also plays vital role in this market.

Asia Pacific Baby Apparel Market Trends

Asia Pacific baby apparel market is anticipated to experience a noteworthy CAGR in the baby apparel market. The rising population of infants in the region is expected to positively affect sales of products in China and India. Changing consumer behavior trends in the region, growing number of global brands entering markets such as India to address untapped areas, availability of multiple brand products through online platforms and increasing disposable income levels of several families are expected to develop higher demand for this industry.

India baby apparel market held a substantial revenue share of the regional industry in 2023. Growing number of new borns plays most significant role in growth of baby apparel market. According to UNICEF data, nearly 25 million children are born every year in India, which accounts to approximately one fifth of annual child births across the world. Entry of several global brands, emergence of numerous well-liked home brands and availability of domestically developed products through online platforms is expected to drive growth for this industry during forecast period.

Key Baby Apparel Company Insights

Some of the key companies operating in the baby apparel market include Carter's, Inc., Cotton On Group, H&M Group., Nike, Inc., The Children's Place, Inc., and others. Major market participants in the industry are adopting strategies such as effective distribution, geographical expansions, additions in diverse portfolios, collaborations and innovations.

• H&M Group., a global company that offers range of apparels for multiple categories including baby apparel. Some of its baby apparel offerings include outwear, season essentials, sleep suits, cotton joggers, cotton pyjamas, jersey tops, socks, anti-slip socks, leggings, t-shirts, knitted socks, dresses, sweatshirts, cotton cardigans, skirts, jumpers, jackets, denim blouses and others.

• Carter's, Inc., one of the prominent players in baby apparel market, operates multiple brands such as OshKosh B’gosh, Little Planet by Carter’s, and Skip Hop. The brands offers its products through nearly 1000 stores around the world. Some of its key offerings include body suits, sets, multipacks, jeans, hoodies, tops, shorts & skirts, swimwear, pajamas, jackets & outwears, leggings & pants, new born essentials, preemie cloths, nightgowns, tanks and others.

Recent Developments

• In March 2024, H & M Hennes & Mauritz AB. announced the extension of its collaboration with Sophie la giraffe, a prominent baby brand in Paris, to offer a new spring edition to the customers. The initial collaboration took place in October 2023 to design baby apparel more comfortable and with unique patterns.

Baby Apparel Market Report Scope

Global Baby Apparel Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global baby apparel market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Outerwear

  • Underwear

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)