The global baby stroller market size was valued at USD 2.0 billion in 2018. Technological advancements in baby care products in the form of multi-functional features and customization as per parents’ requirements is a key factor driving demand for baby strollers. In addition, the growing trend of traveling among millennials and baby boomers has widened the scope for easy traveling with babies, thereby increasing the usage of baby strollers. Increasing birth rates across developing countries, along with rising safety concerns, have widened the scope for baby strollers.
Increasing adoption of strollers for the purpose of carrying a child or transport in a vehicle has gained prominence in the market. The product showcases features such as convenience, ease of use, and cost-effectiveness, which is likely to promote the usage of baby strollers. In addition, the growing trend of traveling across generations has created a demand for easy and pain-free travel with babies. Thus, parents prefer to incorporate an additional seat for their infants through the travel system stroller at the time of car transport. Moreover, the increased adoption of prams by consumers has helped raise the adoption of baby strollers. Moreover, new product innovation by manufacturers has introduced multi-functional convertible strollers. For instance, Kolcraft Enterprises, Inc. provides Contours Bliss 4-in-1 convertible stroller system, which can be converted from pram to stroller and vice versa.
Increasing birth rates across Asian countries such as India, China, and Bangladesh is expected to drive the demand for baby strollers. In addition, compact and easy storage of the product is enhancing the growth as a result of small-spaced apartments in countries such as Japan, India, and Tokyo. In addition, the rising number of apartments in real estate increases the scope for compact and space-saving products, which has surged the application of baby strollers owing to their folding properties. The growing working women population across countries has developed the need to carry their babies to different places with greater convenience, which has widened the scope for baby strollers. Moreover, the growing trend of nuclear families has increased the demand for these products as parents need to take their babies with them every time they move out of the house.
Furthermore, strict government regulations on the safety standards of these strollers have gained prominence among consumers. The U.S. Consumer Product Safety Commission (CPSC) has set federal safety standards for stroller, which addresses the safety of various parts such as latch/lock mechanism, wheel attachment, parking brakes, seat belts, and hinges. Thus, producers are adopting these standards and also improvising on them in order to provide the highest assurance of safety to parents. For instance, Britax implemented SafeCell Impact Protection, which ensures a safer car seat for infants.
Lightweight strollers dominated the market with a share of more than 35.0% in 2018. This product is manufactured with lightweight materials and fewer features, which is perfect for short traveling purposes. Lightweight strollers are compatible with young babies who can sit upright and can accompany parents for a walk in a park or any nearby activities such as shopping. This stroller is easily available in the market owing to easy day-to-day use and projects a comparatively cheaper version among other types. In addition, in line with its popularity, Emirates Airlines offer a complimentary baby stroller for parents arriving and in transit at the Dubai International Airport for easy boarding and disembarkation.
A travel system is expected to expand at the highest CAGR of 7.0% from 2019 to 2025. This product is a reformed and innovative form of the standard stroller with an advanced feature of an infant seat, which is easily detachable from its main component. The growing trend of traveling among millennials and baby boomers and increasing acceptance of the product for safe transportation with young babies are the key factors driving the segment. Manufacturers focus on new product development incorporating the latest features. For instance, in 2019, Red Kite introduced a new product Kuro, which includes features such as a reversible, multi-position seat, freestanding, adjustable handle, footrest, and travel system compatibility.
Specialist retailers led the market and accounted for a 55.4% share of global revenue in 2018. The rise in the number of baby care stores featuring all items related to infant and baby care products has increased awareness regarding convenient products such as prams, cribs, and strollers. Parents’ preference for buying all baby care products from the same store owing to more convenience and less time investment in searching for products in different stores has increased the number of retail shops providing baby essentials. In addition, the growing demand for one-stop buying facilities among the working population in order to save time and efficiency is a key factor driving the segment. The rising inclination of consumers towards specialty baby stores also accounts for special information gained by consumers from the retailers, who have complete knowledge of the suitability of each product according to the age of the baby. Thus, parents prefer to shop from these stores based on appropriate decisions.
Online retailers are expected to expand at the fastest CAGR of 5.6% from 2019 to 2025. Rising preference for a vast variety of strollers and prams displayed on online platforms, along with easy buying and doorstep delivery options, has induced consumers to opt for the online channels. Moreover, the increasing availability of chatbots on these websites and links helps the customers with search-related queries and other related aspects of the user experience. Thus, it is expected to broaden the scope for purchasing strollers through online channels of distribution with prominent online retailers such as myPram, Online4baby, FirstCry.com, and COLUGO.
North America dominated the global baby stroller market, accounting for a 35.7% share of the overall revenue in 2018. The growing trend of single parents in the region has increased the pressure to balance work and family on one individual and thus, baby strollers help ease the process of traveling with a baby in case of no partner. Thus, manufacturers focus on adding features that enable one person to manage the baby stroller. For instance, Cybex launched the motorized stroller, E-Priam. Moreover, increased attention towards physical health activities by mothers often indulge themselves in walking and jogging with their babies, which is likely to increase the need for such products in the region.
Asia Pacific is the fastest-growing market, expanding at a CAGR of 6.4% from 2019 to 2025. Increasing working population and rapid urbanization across developing countries such as India and China have driven the market for baby strollers in the region. Additionally, the rising inclination toward nuclear family structure has increased the need for baby strollers as parents cannot risk their babies leaving home alone. European countries are witnessing a steady increase in demand for strollers on account of the increasing number of working mothers in countries such as Iceland, Denmark, Norway, and Sweden.
The global market is highly competitive in nature. Top players operating in the market include Artsana USA; Baby Jogger; Dorel Industries Inc.; Evenflo; Graco; Bumbleride; Bugaboo International B.V.; Britax; BREVI MILANO SPA; and Baby Trend Inc. Companies are focusing on expanding their product line incorporating advanced features and are adopting innovative technologies in order to meet consumer demand for baby strollers. For instance, in 2019, CYBEX launched E-Priam, an electric pushchair, which is the motorized version of Cybex Priam Travel System. The product incorporates a smart uphill assist motor with detection sensors in the handlebar, which pushes the stroller when struggling to push. The product increases the braking force while heading down a slope.
Base year for estimation
Actual estimates/Historical data
2015 - 2017
2019 - 2025
Revenue in USD Million & CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa
Revenue forecast, company share, competitive landscape, growth factors and trends
U.S., Germany, U.K., China, and Brazil
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global baby stroller market report on the basis of product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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