Barbeque Grill Market Size, Share & Trends Report

Barbeque Grill Market Size, Share & Trends Analysis Report By Product (Gas, Charcoal, Electric), By Application (Household, Commercial), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-256-3
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Report Overview

The global barbeque grill market size was estimated at USD 4.79 billion in 2018 and is anticipated to register a CAGR of 4.5% during the forecast period. Rising trend of cookouts on weekends and holidays, especially among the younger population is expected to drive the growth. Furthermore, changing lifestyles coupled with the adoption of premium products for home and outdoor cooking activities is projected to boost the product demand in the near future.

Barbeque grills are majorly made with porcelain-enameled cast iron, porcelain-enameled steel, and stainless steel. The lifespan of stainless steel is comparatively higher while the price is comparatively lower than other materials which drive its popularity. Manufacturers provide a one to 10 year warranty based on the type of material of the grill. High-end products are mostly available with a lifetime burner warranty. For instance, a U.S. based luxury grills and accessories manufacturer Vintage, provides lifetime warranty on burners and select accessories.

U.S. barbeque grill market

Companies provide products with features such as portable gas grill, heavy-duty grates, electronic igniter, LED-light control, fuel gauge, pullout tray, and fuel valves among others to attract more customers. A large number of U.S. based consumers prefer purchasing natural gas barbecue grills on account of their low price and easy availability coupled with the ability to burn cleaner than propane.

By 2017, around 70% of adult population in the U.S. owned a smoker or a grill. In Canada, this ownership was around 80%. Rise in outdoor activities is anticipated to drive the demand for portable barbeque grills in the region. Around 49% of U.S. based population above 6 years of age participates in outdoor activities at least once a year. Such trends are expected to drive the overall market growth in the forthcoming years.

Product Insights

Gas segment accounted for the largest barbeque grill market share and generated a revenue of USD 2.67 billion in 2018. This is the most popular product type of backyard grill with the ability to run on natural gas or bottled propane as per the utility providers. Gas products have the ability to quickly fire up which drives the product demand. Increasing number of middle class population is expected adopt premium gas products with features such as stainless steel body, three to five burners, and the option of a side burner for heating pans and pots.

Electric product is expected to expand at the fastest CAGR of 5.6% from 2019 to 2025. Rising popularity of home cooking as a hobby and leisure activity is anticipated to propel the market growth. Furthermore, indoor utility and convenience offered by these products is anticipated to drive the product demand. Manufacturers focus on product innovation to cater to the rising demand. For instance, in 2016, Spectrum Brands, Inc. launched electric grill with five non-stick plates called Grill & Broil under its brand name George Foreman Grills. In March 2019, Kenyon International, Inc., launched IntelliKEN Touch, which has features such as built-in kitchen timer and touch control system.

Application Insights

Commercial application was the largest segment with a revenue of USD 2.66 billion in 2018. A large number of food joints use the products. Rising popularity of BBQ restaurants among consumers from developing countries including China, India, Brazil, and Mexico is anticipated to bode well for the segment growth. Rise in trekking and camping activities is anticipated to further drive the product demand. Increasing work pressure and hectic lifestyle attract working professionals to spend their weekends and holidays outdoors. This factor is expected to open new business avenues for the key players over the forecast period.

Global barbeque grill market

Household segment is expected to expand at the fastest CAGR of 4.8% from 2019 to 2025. Companies offer innovative product features to provide professional barbeque experience to the household consumers. Majority of consumers prefer purchasing flat small top and portable products. Single burner portable products are used for home cooking as well as outings. This factor is anticipated to contribute to the segment growth in the forthcoming years.

Regional Insights

North America held the leading market share of more than 55% in 2018. Barbeque grill is a part of the lifestyle in countries like the U.S. and Canada. Consumers prefer barbeque food on most celebrations and festive occasions. As per the report of Hearth, Patio, and Barbecue Association (HPBA), more than 70% customers engage in BBQ grilling on weekends during summer. They also enjoy cookouts during national holidays such as Thanksgiving, Independence Day, Christmas, and New Year's Eve among others. In North America, over 50% of consumers prefer barbecue for birthday parties and around 24% of them enjoy it on camping trips. Companies are investing in new product development to boost their revenue in this growing market. For instance, in January 2016, U.S. based company Char-Broil launched SmartChef Smoker app to educate consumers to maintain meat temperature, chamber temperature, and cooking time.

Asia Pacific is estimated to expand at the fastest CAGR of 5.6% from 2019 to 2025 on account of growing consumption of street food coupled with huge investments by key players in developing economies including India and China. Furthermore, rising demand for barbeque products over hot dogs, burgers, and pizza in these countries is projected to propel the regional market growth in the forthcoming years.

Key Companies & Market Share Insights

Some of the key market players are The Coleman Company Inc.; Spectrum Brands, Inc.; The Middleby Corporation LLC.; Char-Broil LLC; Kenmore; Traeger; LANDMANN; Broilmaster; FIRE MAGIC; and Weber-Stephen Barbecue Products India Private Limited. Companies are working on product innovations and new product launches to increase their market share. For instance, in 2019, BergHOFF launched ceramic BBQ and oven. These products have the ability to prepare grill meal for 4 to 6 persons and they are compact enough to be placed on a table. In June 2018, Argos introduced the world's first Vegan BBQ grill.

Barbeque Grill Market Report Scope

Report Attribute

Details

Market size value in 2020

USD 5.20 billion

Revenue forecast in 2025

USD 6.50 billion

Growth Rate

CAGR of 4.5% from 2019 to 2025

Base year for estimation

2018

Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Brazil

Key companies profiled

The Coleman Company Inc.; Spectrum Brands, Inc.; The Middleby Corporation LLC.; Char-Broil LLC; Kenmore; Traeger; LANDMANN; Broilmaster; FIRE MAGIC; Weber-Stephen Barbecue Products India Private Limited.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global barbeque grill market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Gas

    • Charcoal

    • Electric

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Household

    • Commercial

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • The U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

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