Barley Market Size, Share & Trends Analysis Report By Type (White, Red), By Application (Direct Whole Seed, Processing), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global barley market size was estimated to be USD 140.45 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 2.9% from 2023 to 2030. The growth of the market for barley is majorly driven by factors such as the growing usage of barley in the brewing and distilling industry paired with rising demand for malted barley in several food and beverage applications. High consumption of alcoholic beverages, including craft beer and premium spirits is expected to promote market growth. This growth fuels the demand for barley in the food and beverage sector.

Barley is an essential feed ingredient for livestock, especially in the production of animal feed for poultry, pigs, and cattle. The demand for meat and dairy products, particularly in developing countries, has been increasing due to population growth and rising incomes. This trend drives the demand for barley as a feed grain. As per the USDA, close to 70% of barley traded is primarily used for the feed industry, and the lowest amount is utilized for human food. Switzerland-based Syngenta offers a hybrid feed barley variety colossus in the UK market. The hybrid variety enhances the performance of the barley grain.

The combination of starch and protein in barley provides a balanced nutrient profile for animals. This makes barley an attractive choice for formulating animal diets, as it offers both energy and protein to support growth, milk production, and overall animal health. Moreover, the relatively high energy density of barley allows for efficient feed utilization by livestock, which promotes optimal performance and productivity.

In addition, Barley's adaptability to diverse pedo-climatic conditions further enhances its value as a feed ingredient. It can be successfully grown in regions where other cereal crops may face challenges, thereby expanding its feed grain availability.

Type Insights

In 2022, the malted barley segment held the largest share of 56.3% in terms of revenue. The rise in artisanal beverages and craft beverages is favoring the growth of the market for barley. Factors such as rising demand for beverages such as craft beer and whiskey coupled with enhancement of texture and flavor provided by malted barley are driving the demand in the segment. In March 2021, Southern Health Foods Pvt Ltd announced the launch of a malted food drink. The drink has been fortified with essential vitamins and minerals.

The whole grain barley segment is expected to showcase the fastest CAGR of 3.8% during the forecast period. Increasing awareness of the health benefits associated with whole grains has led to a growing demand for whole grain products, including barley. Whole grain barley retains all parts of the grain, including the bran, germ, and endosperm, which are rich in fiber, vitamins, minerals, and antioxidants. Consumers seeking nutritious and wholesome food options prefer whole grain barley as it supports digestive health, reduces the risk of chronic diseases like heart disease and diabetes, and promotes overall well-being.

Application Insights

The beverage segment held the largest share of 50.4% in terms of revenue in 2022. The rise in artisanal beverages and craft beverages is favoring the growth of the market for barley. Manufacturers are adopting the use of both traditional breeding methods and innovative technologies such as the production of hybrid barley varieties, enhanced malting traits, and genomic tools to produce the ideal barley required for beverages. For instance, hybrid varieties produced through controlled crossbreeding have improved yield potential, disease resistance, and tolerance to environmental stresses. These hybrids can offer enhanced performance and higher yields, leading to increased barley availability for beverage production. In December 2022, Brazil-based beer brand Petra announced the launch of Petra Milk. The beverage is created from barley-based milk.

The food segment is anticipated to showcase the fastest CAGR of 3.5% during the forecast period. The rise in plant-based diets coupled with the growing demand for natural and clean-label foods have contributed to the demand for barley in the food industry. Barley can be used as a plant-based ingredient in various food products, including plant-based meat alternatives, soups, stews, salads, and baked goods. In January 2021, Anheuser-Busch InBev announced the launch of the plant-based ingredient EverVita, which is made from barley fiber and protein and is ideal for use in several food applications.

Distribution Channel Insights

The distribution channel segment is bifurcated into the food & beverage industry and retail segment. The food & beverage segment held the largest revenue share of 79.6% in 2022. The growing popularity of plant-based diets and the increasing number of individuals opting for vegetarian or vegan meals have driven the demand for barley in the food & beverage industry. Barley serves as a valuable ingredient in vegetarian and plant-based dishes, offering a substantial filling component. It can be utilized in plant-based protein bowls, veggie burgers, grain-based salads, and other meatless alternatives, providing texture, flavor, and nutritional value.

The retail segment is anticipated to grow at a CAGR of 3.1 % during the forecast period. The rising demand for gluten-free and plant-based diets is fuelling the demand for barley-based food and beverages. Several retailers are offering various gluten-free and plant-based barley options.

Regional Insights

In terms of region, the Europe market held a dominant revenue share of 59.9% in 2022. The popularity of craft beer and artisanal spirits has been on the rise in the region. The expansion of microbreweries, brewpubs, and small-scale distilleries has fueled the need for barley to meet the growing demand for unique and high-quality beverages.

Furthermore, Germany’s market is expected to showcase a significant CAGR of 2.9% over the forecast period. The rise in the number of craft breweries and the presence of new players in the country is driving the demand for the market in the country.

The Central & South America barley market is expected to grow at a CAGR of 3.1% from 2023 to 2030. Rising emphasis on plant-based diets and artisanal beverages is driving the growth of the regional market.

The North America region is expected to witness a CAGR of 2.56% during the forecast period, owing to the high demand for barley in the feed industry in the United States. Barley is widely used as a feed grain for various livestock, including cattle, poultry, and pigs. The increasing demand for meat and dairy products, coupled with the livestock industry growth, has contributed to the need for barley as a feed ingredient.

Key Companies & Market Share Insights

The global market for barley is characterized by intense competition, mainly attributed to several players operating in the market. Various companies have launched innovative products to cater to consumer demand. For example, in May 2022, Muntons Plc announced that Muntons utilizes a 100% environmentally sustainable malt derived from British barley and wheat to help manufacturers create plant-based burgers, sausages, and sliced deli beef offerings from barley. Some prominent players in the global barley market include:

• Soufflet Group

• GrainCorp Limited

• Cargill

• Boortmalt Group

• Malteurop Groupe

• Crisp Malting Group

• Muntons Plc

• Maltexco S.A.

• Grain Millers Inc

• Malt Products Corp

• Bries Malt & Ingredients Co.

Barley Market Report Scope

Global Barley Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global barley market report based on type, application, distribution channel, and region:

• Type Outlook (Volume, Kilotons; Revenue, USD Million, 2017 - 2030)

  • Whole grain

  • Non-whole grain

  • Flakes

  • Flour

  • Malted

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2017 - 2030)

  • Food

  • Feed

  • Beverages

• Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million, 2017 - 2030)

  • Food & Beverage Industry

  • Retail

    • Online

    • Hypermarkets/Supermarkets

    • Wholesale Stores

    • Others

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Argentina

    • Brazil

  • Middle East & Africa

    • Turkey

    • Kazakhstan