Beard Oil Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Hypermarkets & Supermarkets, Convenience Stores), By Region, By Product (Organic, Conventional), And Segment Forecasts, 2019 - 2025

Industry Insights

The global beard oil market size was valued at USD 925.9 million in 2018 and is projected to expand further at a CAGR of 6.1% from 2019 to 2025. The market growth can be attributed to the rising awareness about these products and the increasing target population across the globe. Various cosmetics and beauty products manufacturers are investing in R&D to introduce advanced products, which is expected to fuel the market growth over the forecast period.

In addition, fashion experts and celebrity endorsements play a crucial role in increasing awareness about these products and influencing consumer buying patterns, thereby supporting the growth of the market. In February 2019, a Namibian model Wellem Kapenda in association with cosmetic brand Chrisla Essentials launched new scented oil.

This product is suitable for all skin types, offers moisturizing capabilities, and includes various essential and carrier oils for healthy hair growth. Chrisla Essentials has been made available through company-owned stores and selected pharmacies. In February 2019, Wahl launched beard care products including oils to treat skin dryness, itchiness, irritation, and hair loss.

These oils are formulated with a proprietary combination of four essential oils, such as manuka, moringa, meadowfoam seed, and clove. These oils help maintain hydrate and healthy skin and facial hair. Europe was the dominant regional market in 2018; however, Asia Pacific is anticipated to register the fastest CAGR from 2019 to 2025.

Product Insights

The conventional product segment led the global beard oil market in 2018. The manufactures of conventional beard oils have created a strong supply chain with offline stores, which benefits them in creating an in-depth penetration. These products are cheaper than their organic counterparts. The organic products segment is expected to witness the fastest CAGR of 6.8% from 2019 to 2025.

Organic products include natural essential oils, such as jojoba, argon, grape seed, almond, castor, eucalyptus, tea tree, pinewood, fir needle, cedarwood, and sandalwood, which have minimal adverse effects. These ingredients have exceptional benefits. For instance, eucalyptus has antibacterial, antifungal, antiviral, and anti-inflammatory properties. Tea tree oil moisturizes the skin and helps keep the hair shiny and smooth.

Distribution Channel Insights

Convenience stores was the largest distribution channel segment in 2018 and is projected to expand further at a steady CAGR from 2019 to 2025. The availability of a wide range of products and personal assistance offered by these stores is the key factor driving the segment growth.

The online distribution channel segment is expected to witness the fastest growth over the forecast years. The rising popularity of online shopping portals and the number of internet and smartphone users are the major factors boosting segment growth. Moreover, online retail platforms have cashback offers, discounts on branded products, and offer doorstep delivery services, which will drive the segment further.

Regional Insights

Europe was the largest market in 2018 and accounted for more than 40% of the global revenue share. The market in the region is being augmented by championships for beard and moustache hosted in Europe. Some of these are ‘World Beard and Mustache Championship’ and ‘Braw Beard and Moustache Championships’.

Asia Pacific is expected to be the fastest-growing market at a CAGR of 7.0% from 2019 to 2025 on account of rising awareness about these products. In addition, celebrity endorsements play a crucial role in increasing awareness about these products and influencing consumer buying patterns, thereby supporting the growth of the regional market.

Beard Oil Market Share Insights

Some of the key companies in the market include BOSSMANBRANDS, Brickell men’s Product, Leven Rose, Mountaineer Brand, The American Beard Company, Prophet and Tools, The Gentleman’s, Viking Revolution, Honest Amish, ArtNaturals. These companies invest more in R&D for the development of advanced products. For instance, Bombay Shaving Company, which began as a manufacturer of razors and shaving blades has expanded its product portfolio to include products for facial hair grooming, such as Beard Growth Oil, a combination of coconut, vetiver, sesame seed, jojoba seed, Brahmi, and amla oils.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global beard oil market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Organic

  • Conventional

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Hypermarkets & Supermarkets

  • Convenience Store

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • Spain

    • Turkey

  • Asia Pacific

    • India

  • Central & South America

  • Middle East & Africa (MEA)

    • South Africa

    • Egypt