Beer Market Size, Share & Trends Analysis Report By Product (Ale, Lager, Stout), Packaging (Bottles, Cans), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2025 - 2030

Beer Market Size & Trends

The global beer market size was valued at USD 839.3 billion in 2024 and is expected to expand at a CAGR of 6.8% from 2025 to 2030. The global market for beer is witnessing a notable shift in consumer preference toward premium and craft beer offerings. Increasing disposable income and a growing preference for high-quality products are driving this trend, especially in developed markets such as North America and Europe. Craft breweries have become popular for their unique flavors, small-batch production, and focus on innovation, attracting a younger demographic. This trend is also spreading to emerging markets, where consumers are showing a growing interest in premium and imported beer varieties, further supporting market expansion.

Health-conscious consumers are increasingly turning to low-alcohol and non-alcoholic beers, reshaping the global market. The rise in wellness trends has led to the development of new product lines, such as low-calorie and low-carb beers. Moreover, major beer companies are innovating by launching non-alcoholic variants that cater to this segment, particularly in regions such as Europe and North America, where health concerns and changing lifestyle choices are impacting traditional alcohol consumption patterns.

The evolving demographic profile of consumers is significantly influencing beer consumption patterns globally. Millennials and Gen Z are key drivers of market growth, as they value brand authenticity, sustainable practices, and product differentiation. These consumers are more likely to experiment with new flavors and niche categories, such as flavored and fruit-infused beers. Additionally, beer brands are targeting these groups through digital marketing strategies, experiential marketing, and collaborations with influencers, further boosting brand visibility and consumer engagement.

Technological innovations in brewing processes and distribution channels are transforming the beer industry. From AI-powered brewing solutions to sustainable packaging and automation in bottling, technology is enhancing product quality and operational efficiency. Moreover, the growth of e-commerce platforms and direct-to-consumer models has expanded the reach of beer brands, especially during the COVID-19 pandemic, when online sales surged. Companies are leveraging data analytics and digital marketing to optimize their distribution strategies and reach a broader audience.

Sustainability has become a central focus for many beer manufacturers as environmental concerns continue to rise. Companies are investing in sustainable sourcing, water conservation, and eco-friendly packaging solutions. The use of organic ingredients and the implementation of carbon footprint reduction initiatives are gaining traction across the industry. This focus on sustainability not only helps companies align with consumer values but also provides a competitive edge, as environmentally conscious consumers prefer brands that prioritize sustainable practices.

Product Insights

Lager accounted for a market share of 75.9% of the global revenues in 2024. Lager is known for its crisp taste and smooth finish, making it a popular choice among casual beer drinkers and those seeking a milder alternative to other beer types. This growth is further fueled by the strong presence of lager in both established and emerging markets, supported by extensive marketing efforts and the availability of a diverse range of products at varying price points. Additionally, large-scale breweries continue to introduce new lager varieties, including flavored options, to attract a broader consumer base.

The ale market is projected to grow at a CAGR of 6.1% from 2025 to 2030. This strong performance can be attributed to its wide acceptance across diverse consumer demographics and its ability to cater to evolving taste preferences. Ale varieties, such as Pale Ale, IPA (India Pale Ale), and Belgian Ale, have become popular due to their unique flavor profiles and brewing techniques. The increasing demand for premium and craft beers has further contributed to the segment's growth, as ale is often associated with artisanal production and innovative brewing methods that appeal to discerning consumers.

Packaging Insights

The bottled beer accounted for a market share of 45.8% of global revenues in 2024. This significant market presence can be attributed to its long-standing preference among consumers for its convenience, premium appeal, and extended shelf life compared to other packaging formats. Bottled beer is often associated with higher-quality brews and premium brands, making it the packaging choice for many craft breweries and established players aiming to maintain a refined brand image. Furthermore, its ability to preserve the flavor and carbonation of the beer over longer periods has made it a popular option for consumers looking for a consistent drinking experience.

The canned beer segment is projected to grow at a CAGR of 7.2% from 2025 to 2030. The lightweight nature of cans makes them ideal for outdoor activities, social gatherings, and travel, thereby boosting their demand in various consumption settings. Additionally, cans offer superior protection against light and oxygen, preserving the beer's freshness and taste for a longer duration compared to other packaging formats. This quality, combined with innovations in can design and packaging aesthetics, has made canned beer an attractive option for both established brands and craft breweries looking to stand out on retail shelves.

Production Insights

The macro brewery accounted for a market share of 67.1% of global revenues in 2024. The significant market presence of these large-scale breweries can be attributed to their extensive distribution networks, strong brand recognition, and cost advantages in production. Macro breweries, which include industry giants such as Anheuser-Busch InBev, Heineken, and Carlsberg, are known for producing high-volume, consistent-quality beers that cater to mass-market demand. Their ability to leverage economies of scale enables them to offer competitive pricing, making their products accessible across diverse consumer segments, particularly in price-sensitive markets.

The craft brewery market is projected to grow at a CAGR of 8.2% from 2025 to 2030. The growing popularity of craft beer among younger demographics, particularly Millennials and Gen Z, is contributing to this growth as they increasingly seek out distinctive brews that offer a departure from mass-produced options. Craft breweries have gained a loyal following by emphasizing creativity, quality, and experimentation with ingredients, resulting in innovative products such as fruit-infused beers, barrel-aged varieties, and seasonal specialties. Moreover, the expanding presence of craft breweries in emerging markets is opening new growth avenues. As disposable incomes rise and consumer preferences evolve, many regions are witnessing a surge in interest for locally sourced and specialty beers.

Distribution Channel Insights

The on-trade distribution of beer accounted for a market share of 51.0% of global revenues in 2024. This dominant share highlights the importance of social and experiential drinking settings, where consumers are willing to pay a premium for a curated beer experience. The on-trade segment benefits significantly from the cultural preference for beer as a social drink, contributing to its strong presence in both developed and emerging markets. The resurgence of nightlife activities and the growing trend of pairing craft beers with gourmet cuisine have further propelled the on-trade demand, making it a critical distribution channel for breweries looking to boost their brand image and customer engagement.

The popularity of on-trade consumption is also influenced by the diverse range of offerings and the opportunity for consumers to explore new beer varieties in a social setting. Breweries and beer brands often collaborate with on-premises establishments to introduce seasonal specials, limited editions, and unique brews that are exclusively available at such venues, adding to the appeal of on-trade purchases.

The distribution of beer through off trade is projected to grow at a CAGR of 5.7% from 2025 to 2030. Off-trade distribution encompasses sales through supermarkets, convenience stores, liquor stores, and e-commerce platforms, making it a vital channel for breweries aiming to reach a broader audience. The growing trend of at-home consumption, fueled by the convenience of purchasing beer in bulk and the rise of online grocery shopping, has significantly contributed to this growth. Consumers increasingly appreciate the ability to explore a wide range of brands and styles from the comfort of their homes, enhancing the appeal of off-trade options.

Additionally, the expansion of craft beer and premium products in off-trade retail outlets is also driving market growth. Retailers are dedicating more shelf space to craft and artisanal beers, responding to consumer demand for diverse and high-quality options. Promotions, discounts, and loyalty programs in off-trade channels further incentivize purchases, enhancing sales potential. As e-commerce continues to grow, breweries are adapting their strategies to include online sales and direct-to-consumer models, capitalizing on the convenience and accessibility that off-trade channels offer. This evolving landscape positions off-trade distribution as a crucial component of the beer industry's growth strategy in the coming years.

Regional Insights

The North America beer market is accounted for a share of 21.2% of the global revenue in 2024. The North America beer market remains one of the largest globally, characterized by a strong demand for both craft and macro beers. In recent years, there has been a notable shift towards premium products, with consumers increasingly favoring unique flavors and high-quality ingredients. Craft breweries continue to thrive, supported by a robust culture of innovation and local sourcing. The market is also witnessing significant growth in the non-alcoholic and low-alcohol segments, reflecting a rising health consciousness among consumers. The convenience of off-trade channels, including grocery stores and e-commerce, has further enhanced accessibility, making a wide variety of beer options readily available to consumers.

U.S. Beer Market Trends

The U.S. beer market is projected to grow at a CAGR of 6.6% from 2025 to 2030. In the U.S., the beer market is marked by intense competition, with a strong emphasis on craft beer production. Craft breweries have experienced exponential growth, capturing a substantial market share by offering diverse and innovative products that appeal to younger demographics. The rise of the health-conscious consumer has led to an increasing demand for low-alcohol and non-alcoholic beers. Furthermore, the U.S. market benefits from a well-established on-premises distribution network, including bars and restaurants, which continue to play a significant role in driving beer consumption. As e-commerce becomes more prevalent, many breweries are also expanding their online presence to reach consumers directly.

Europe Beer Market Trends

The Europe beer market is projected to grow at a CAGR of 6.7% from 2025 to 2030. The European beer market is characterized by a rich brewing heritage and a diverse range of beer styles, from traditional lagers to innovative craft beers. Germany, the UK, and Belgium are particularly known for their distinct beer cultures and brewing traditions. While the market is witnessing a steady growth of craft breweries, the dominance of established macro breweries remains strong. Additionally, consumers are increasingly gravitating towards premium and specialty beers, as well as low-alcohol options, driven by health trends. E-commerce and off-trade channels are also gaining traction, providing consumers with convenient access to a variety of brands and products.

The UK beer market is accounted for a share of 14.9% of Europe's revenue in 2024. In the UK, the beer market is undergoing a transformation, with a notable resurgence in craft beer popularity alongside the traditional beer styles. The craft brewing scene has flourished, supported by an increasing number of microbreweries and a culture of experimentation with flavors and styles. Despite the strong presence of lagers and ales, there is a growing demand for innovative products, including fruit-infused and low-alcohol beers. The on-trade sector, particularly pubs and bars, continues to be a significant revenue driver, although off-trade channels, including supermarkets and online platforms, are increasingly important as consumers seek convenience and variety.

The Germany beer market is projected to grow at a CAGR of 5.3% from 2025 to 2030. Germany remains a pivotal player in the global beer market, renowned for its brewing traditions and high-quality beer production. The country's beer culture is anchored in its famous beer purity law, which ensures the use of natural ingredients. Although the market is experiencing a gradual decline in overall beer consumption, the craft beer movement has gained momentum, attracted younger consumers and encouraged innovation. Additionally, the popularity of traditional beer festivals, such as Oktoberfest, continues to bolster the on-trade sector. German breweries are also adapting to changing consumer preferences by introducing low-alcohol and non-alcoholic options, ensuring their offerings remain relevant in a competitive landscape.

Asia Pacific Beer Market Trends

The beer market in Asia Pacific accounted for a share of 35.5% of the global revenue in 2024. The Asia Pacific beer market is rapidly evolving, driven by a combination of increasing disposable incomes, urbanization, and changing consumer preferences. Countries such as China, Japan, and India are seeing significant growth in beer consumption, with a particular emphasis on premium and craft products. The rise of social drinking culture and the proliferation of bars and restaurants have further fueled demand, especially among younger consumers. Additionally, the market is witnessing a growing interest in innovative flavors and styles, as breweries experiment with local ingredients and craft techniques. E-commerce is also becoming an important channel for beer distribution, enhancing accessibility for consumers.

The China beer market is accounted for a share of 41.9% of the Asia Pacific market in 2024. China's beer market has experienced substantial growth over the past decade, becoming one of the largest beer markets globally. The increasing urban population and rising disposable incomes have driven beer consumption, with consumers showing a growing interest in premium and craft beer offerings. Major international breweries are expanding their presence in China, while domestic craft breweries are also gaining traction. The market is characterized by a preference for lighter lagers, although the craft beer segment is increasingly appealing to younger consumers seeking unique flavors and experiences. Additionally, e-commerce platforms are playing an essential role in distributing beer to a broader audience, enhancing convenience and accessibility.

The beer market in Japan is projected to grow at a CAGR of 6.9% from 2025 to 2030. Japan's beer market is known for its high-quality production and unique styles, with major brands dominating the landscape. However, the craft beer movement has gained momentum in recent years, driven by a growing interest in local, artisanal products and innovative flavors. Japanese consumers are increasingly favoring premium and specialty beers, as well as low-alcohol options, reflecting a broader trend toward health and wellness. The market is also influenced by seasonal and regional varieties, with breweries often collaborating with local ingredients to create distinctive offerings. Additionally, the rise of e-commerce is enhancing distribution channels, making it easier for consumers to access a wide range of beer options.

Central & South America Beer Market Trends

The beer market in Central and South America is projected to grow at a CAGR of 6.1% from 2025 to 2030.The beer market in Central and South America is experiencing robust growth, fueled by rising disposable incomes and a growing appreciation for beer culture. Traditional beer styles, particularly lagers, remain dominant; however, craft breweries are gaining popularity as consumers seek diverse and high-quality options. The region is witnessing a shift towards premium products, with consumers willing to pay more for unique flavors and artisanal offerings. Additionally, the increasing influence of Western drinking habits and social gatherings is contributing to higher beer consumption rates. As e-commerce and retail distribution channels expand, access to various beer brands and styles is improving, further driving market growth.

Middle East & Africa Beer Market Trends

The beer market in the Middle East & Africa is projected to grow at a CAGR of 6.7% from 2025 to 2030.The Middle East and Africa beer market is characterized by diverse consumption patterns influenced by cultural and religious factors. While alcohol consumption is restricted in some Middle Eastern countries, the region is witnessing a growing interest in craft beers and alternative alcoholic beverages among expatriates and younger demographics. In Africa, beer consumption is on the rise, driven by urbanization and a burgeoning middle class. Traditional beer styles coexist with the emergence of craft breweries, offering a variety of flavors and styles. As the market evolves, local breweries are focusing on innovative products that cater to changing consumer preferences, and distribution channels, including off-trade and e-commerce, are expanding to meet growing demand.

Key Beer Company Insights 

The competitive landscape of the market is characterized by a diverse range of players, including large multinational corporations, regional breweries, and a growing number of craft breweries. This dynamic environment fosters intense competition, driven by factors such as brand loyalty, innovation, pricing strategies, and distribution channels.

Regional and local breweries also play a crucial role in the market, catering to specific tastes and preferences within their communities. These players often emphasize traditional brewing methods and local ingredients, fostering strong connections with consumers. As the demand for craft beer continues to rise, many regional breweries are expanding their reach through partnerships with local retailers and restaurants, enhancing their visibility and market share. 

Recent Developments

• In July 2024, American Brew Crafts Pvt Ltd (ABCL), a leading brewing company renowned for its exceptional brews announced the addition to its portfolio with the launch of Flying Monkey - A Belgian Style Craft Beer.

• In March 2024, Heineken’s United Breweries Limited (UBL) launched a new beer in India, named Queenfisher, via its Kingfisher brand. The new lager, which is being positioned as “a celebration of sisterhood amidst International Women’s Day and Women’s History Month, uses the slogan “Queen of Good Times”.

Beer Market Report Scope

Global Beer Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global beer market report on the basis of product, packaging, production, distribution channel, application, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Ale

  • Lager

  • Stout

  • Others

• Packaging Outlook (Revenue, USD Million, 2018 - 2030)

  • Bottles

  • Cans

  • Others

• Production Outlook (Revenue, USD Million, 2018 - 2030)

  • Macro Brewery

  • Micro Brewery

  • Craft Brewery

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • On trade

  • Off trade

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • Spain

    • Italy

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa