GVR Report cover Body Scrub Market Size, Share & Trends Report

Body Scrub Market Size, Share & Trends Analysis Report By Type (Plant-based, Milk-based), By Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-326-3
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global body scrub market size was estimated at USD 13.4 billion in 2018. Growing consumer focus and awareness about skincare and increasing demand for personal care products and services are the major factors driving the global market. Rising spending power of consumers, along with expanding product offerings by manufacturers around the world, is also fueling market growth.

The popularity of body scrubs as skin cleansing agents, especially in developing economies such as India, China, and Brazil, has been a recent trend. Exfoliating components in these products help remove dead skin cells. Furthermore, they are used as an anti-tanning product, to reduce dullness of the skin, and as a moisturizing agent in beauty salons and this is anticipated to fuel the market over the next few years. Body scrubs come in different types and forms such as liquid, gel, powder, and cream for different skin types. Products with coconut oil as it base ingredient have been gaining popularity as they have anti-inflammatory properties, which can be gentle in treating skin allergies along with moisturizing properties.

U.S. Body Scrub Market

Application of body scrubs in treating skin concerns such as acne, blemishes, aging, and pigmentation is predicted to benefit the market over the coming years. Some of the most commonly used scrubs with coffee, sugar, and salt as key ingredients. Coffee is loaded with anti-oxidants, which improves skin conditions by removing toxins and gives a refreshed look.

Sugar scrubs are natural humectants as they moisturize the skin and makes it soft and smooth. Salt-based products are rich in magnesium sulfate and minerals, which enhance the skin. However, products with chemical formulations might cause allergic reactions to certain skin types, a factor that can hamper the growth of the market. However, many manufacturers are focusing more on natural and herbal ingredients to overcome this challenge. Companies are also using innovative marketing strategies and different social media platforms to influence consumers. While women form a larger target group, the introduction of skincare and grooming products for men is a trend that is likely to benefit the market.

Type Insights

Plant and fruit-based body scrubs, such as those with cocoa, apricot, walnut, and almond as key ingredients, are increasingly popular among consumers. These products contain minimal percentage of chemicals or synthetic ingredients and are easier on the skin. Growing consumer awareness pertaining to these advantages has driven the segment. Plant-based body scrubs are extremely effective for oily skin. These products gently remove dirt, toxins, and dead skin without causing any harsh skin reactions and rejuvenates the skin. These benefits have enabled the segment to account for the dominant share of 46.8% in 2018. The segment will continue its lead throughout the forecast period.

Milk-based body scrubs moisturize dry skin, whiten the skin, giving it a glow, and help repair aged skin. Furthermore, these products have anti-inflammatory properties and hence can be used against sunburns and to calm sensitive skin. This segment is expected to register a CAGR of 5.2% in the body scrub market from 2019 to 2025.

Other scrubs include sugar- and salt-based products. Salt scrubs are known to improve skin glow, exfoliate skin, increase blood circulation, and slow down skin aging. Sugar-based product variants are excellent for those with dry skin and are believed to moisturize skin more naturally. Glycol acid present in these products penetrates the skin to keep it fresh and glowing.

Distribution Channel Insights

Body scrubs are majorly sold from offline channels, which include hypermarkets/supermarkets, convenience stores, wholesale distributors, and direct selling. Hypermarket/supermarket and convenience stores together dominated the market, with a share of more than 75.0% in 2018. Increasing traction of offline channels is mainly attributed to advantages such as ability to closely examine the product beforehand and in person, easy purchase, and presence of well-organized retail stores.

Global Body Scrub Market

The online segment is expected to witness a CAGR of 6.0% from 2019 to 2025. The emergence of e-commerce portals such as Amazon and Nykaa are key selling platforms as they provide value-added services such as free-home delivery, cash-on-delivery (COD), return and exchange options, and discount coupons. These factors are expected to give this segment a major boost over the forecast period.

Regional Insights

Asia Pacific dominated the global market, accounting for close to 35.0% of the total revenue in 2018. This can be attributed to increasing consumer awareness regarding personal care, frequent skin damage due to harsh climatic conditions, and rising spending capacity of consumers. The number of working women in several Asian countries has increased significantly over the past few years, resulting in greater disposable income and higher spending on consumer goods, including personal care products. This has benefited the regional market as it generates ample opportunities for industry players. It attracts manufacturers to invest more in R&D to cater to growing and evolving needs of the customers.

Europe holds a significant share in the industry and is expected to register a CAGR of 5.3% from 2019 to 2025. Lucrative markets in the region include France, Germany, the U.K., and Spain. The growing trend of using body scrubs instead of regular soaps to exfoliate and rejuvenate the skin is anticipated to remain a favorable factor in driving product demand in this region.

North America is the fastest growing regional market and is expected to exhibit a CAGR of 5.6% from 2019 to 2025. One of the prominent factors driving this market is the high spending power of consumers, which is reflected in greater spending on various skincare products. A significantly higher percentage of the working population is also a positive factor driving the market. Milk-based body scrubs are quite popular in the colder regions of North America, to maintain necessary moisture and remove dead skin cells.

Body Scrub Market Share Insights

Key players in this market include The Body Shop; Shieshdo; 3Lab Inc.; The Face Shop; Tonymoly Co. Ltd.; L’Oreal; The Forest Essentials; Sephora Inc.; Innisfree Corporation; and Innisfree Corporation. Companies have been focused on offering low-cost to premium products, depending upon the target population across different regional markets. Players have also been looking to include all-natural ingredients in their products owing to growing awareness among consumers. Beauty products for men is a lucrative category and players are looking to capitalize on this trend as well.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Germany, U.K., China, India, Brazil, South Africa

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global body scrub market report on the basis of type, distribution channel, and region:

  • Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Plant-based

    • Milk-based

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Hypermarket/Supermarket

    • Convenience Stores

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      •  The U.S.

    • Europe

      • Germany

      •  The U.K.

    • Asia Pacific

      • China

      •  India

    • Central & South America

      •  Brazil

    • Middle East & Africa

      • South Africa

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.