Body Scrub Market Size, Share & Trends Analysis Report By Type (Plant-based, Milk-based), By Distribution Channel (Hypermarket/Supermarket, Convenience Stores), By Region, And Segment Forecasts, 2025 - 2030

Body Scrub Market Size & Trends

The global body scrub market size was valued at USD 18.01 billion in 2024 and is expected to grow at a CAGR of 5.2% from 2025 to 2030. Increasing consumer awareness about skincare and the benefits of exfoliation has significantly boosted demand for body scrubs. The rising popularity of natural and organic skincare products is another major driver as consumers seek safer and environmentally friendly options. Additionally, the trend of at-home spa treatments has gained momentum, particularly during the COVID-19 pandemic, as people prioritize self-care and wellness. The availability of a wide range of products catering to different skin types and preferences further fuels market growth.

The rise in disposable incomes enables consumers to spend more on premium skincare products. Additionally, the influence of social media and beauty influencers significantly contributes to increasing product awareness and popularity. Furthermore, expanding e-commerce platforms has made it easier for consumers to access various body scrubs, often featuring customer reviews and detailed product information. Another important factor is the growing trend toward personalized skincare solutions, as brands now offer customized body scrubs tailored to individual skin needs.

Type Insights

Plant based dominated the market with the largest revenue share of 48.7% in 2024. The increasing consumer preference for natural and organic skincare products has significantly boosted demand for plant-based body scrubs. These products are perceived as safer and more environmentally friendly than synthetic ones. Additionally, the rising awareness of the benefits of plant-based ingredients, such as essential oils and natural exfoliants, contributes to their popularity. The trend towards clean beauty and sustainability further supports the growth of this segment.

The milk based segment is expected to grow at a significant CAGR of 5.2% over the forecast period. Milk-based body scrubs are gaining popularity due to their nourishing and moisturizing properties, which benefit all skin types. The rising consumer preference for natural and gentle skincare products further boosts this segment. Additionally, the increasing awareness of the benefits of milk, such as lactic acid's exfoliating properties and its ability to hydrate and soften the skin, supports market growth. The trend towards luxurious and indulgent skincare experiences also contributes to the demand for milk-based body scrubs.

Distribution Channel Insights

Hypermarket/supermarket dominated the market with the largest revenue share in 2024. Hypermarkets and supermarkets provide various products, allowing consumers to compare and choose from numerous brands. The convenience of one-stop shopping and the availability of promotions and discounts further attract a large customer base. Additionally, these retail channels offer the benefit of physically inspecting products before purchase, which is particularly appealing for personal care items like body scrubs. The presence and extensive reach of hypermarkets and supermarkets in urban and rural areas ensure their significant market share.

The online channel is expected to grow at the fastest CAGR over the forecast period. The convenience of online shopping allows consumers to browse and purchase products from the comfort of their homes, often with the benefit of home delivery. The increasing penetration of smartphones and the internet has made e-commerce more accessible to a broader audience. Online platforms also provide various products, detailed descriptions, customer reviews, and competitive pricing, enhancing the shopping experience. Additionally, the growing social media and influencer marketing trend plays a significant role in driving online sales of body scrubs.  

Regional Insights

Asia Pacific body scrub market dominated with the largest revenue share of 34.7% in 2024. The rising consumer awareness about skincare and the benefits of exfoliation have significantly boosted demand for body scrubs. The popularity of natural and organic skincare products is particularly strong in this region, driving market growth. Additionally, the expanding middle-class population with increased disposable incomes supports higher spending on premium skincare products. The influence of beauty trends from countries such as South Korea and Japan, known for their innovative skincare routines, further propels market expansion.

Europe Body Scrub Market Trends

Europe body scrub market was identified as a lucrative region in 2024 owing to the increasing awareness of skincare and the benefits of exfoliation among European consumers significantly boosted demand. The growing trend towards natural and organic skincare products also played a crucial role, as consumers sought safer and environmentally friendly options. Additionally, the region's rising disposable incomes and the popularity of at-home spa treatments contributed to the market's expansion.

North America Body Scrub Market Trends

North America body scrub market is expected to grow at the fastest CAGR of 5.6% over the forecast period. Consumers are increasingly willing to invest in high-quality skincare items, including body scrubs, to achieve and maintain healthy skin. The region's robust e-commerce infrastructure also plays a crucial role, as it offers easy access to a wide variety of products and brands. Additionally, collaborations between skincare brands and social media influencers boost product visibility and attract a larger customer base.

U.S. Body Scrub Market Trends

The U.S. body scrub market is expected to grow significantly over the forecast period. Consumers are leaning towards products tailored to their specific skin needs and concerns, driving demand for customized body scrubs. The influence of wellness trends and the focus on holistic self-care have also contributed to increased product adoption. Additionally, the presence of numerous innovative brands offering unique formulations and packaging options captures the interest of consumers seeking novel skincare solutions.

Key Body Scrub Company Insights

Some key companies in the body scrub market include The Body Shop, Shiseido Co., Ltd., 3LAB., The Face Shop, and others. Companies are introducing new ranges of body scrub to remain competitive. Furthermore, several key players are pursuing various strategic initiatives, such as mergers, acquisitions, and partnerships with other leading companies.

• The Body Shop offers a diverse range of body scrubs designed to cater to various skin needs and preferences. Some of their popular products include British Rose Shower Scrub, Argan Body Scrub, Shea Body Scrub, Avocado Body Scrub, Moringa Body Scrub, and Almond Milk Body Scrub.

• Shiseido offers a range of high-quality body scrubs that combine traditional Japanese ingredients with modern skincare technology. Some of their notable products include SATOCANE Pore Purifying Scrub Mask, Refining Body Exfoliator, and WASO Scrub. The company is known for its commitment to quality and innovation, ensuring that their body scrubs deliver effective results while being gentle on the skin.

Recent Developments

• In August 2024, Tree Hut, known as America’s premier body scrub brand, announced a partnership with Lollapalooza in Chicago as an official sponsor. The brand introduced its Self-Care Studio, which offered a unique “Remix Your Self-Care” experience featuring its latest limited-edition fall scents: Pumpkin Pop and Cherry Rave.

• In March 2024, Australian body care brand, Frank Body, anticipated a significant sales increase following the anticipated launch of its acclaimed Glycolic Body Scrub in Southeast Asia. Originally launched a year and half ago, this product quickly became a bestseller, currently ranking as the top-selling item in Australia and the U.S.

Body Scrub Market Report Scope

Global Body Scrub Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global body scrub market report based on type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Plant-based

  • Milk-based

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarket/Supermarket

  • Convenience Stores

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia