GVR Report cover Bouillon Market Size, Share & Trends Report

Bouillon Market Size, Share & Trends Analysis Report By Form (Cube, Liquid, Powder), By Product (Vegetable, Fish, Meat), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-929-6
  • Number of Pages: 110
  • Format: Electronic (PDF)

Industry Insights

The global bouillon market size was valued at USD 7.1 billion in 2018. The industry is driven by increasing demand for convenience food, growing awareness regarding health benefits of bouillon products, and rising inclination towards healthy eating habits among people. Bouillon products are rich in proteins, vitamins, minerals, and nutrition. Changing lifestyle of people and inclination towards consumption of easy to make and healthy food products are projected to push the overall market demand over the next few years.

Demand for the bouillon cubes form is increasing on account of the factors including durability, easy to cook, and availability of different types of products in the form of cube. Moreover, consumer inclination towards an alternative to reduce the use of refrigerators for storage is expected to increase the bouillon cubes in the near future.

U.S. bouillon market

High content of salt can increase the level of blood pressure and affect an individual’s health, thereby hampering the market growth. In addition, supply chain and high price of the bouillon products are expected to restrain the market growth, as these products need timely delivery and sale to prevent product expiry. These factors can pull down the growth of the global market in the coming future.

However, companies are coming up with new product designs as per the latest consumer preferences for flavor in order to gain a larger share in the market. High disposable income and advanced lifestyle are some of the factors boosting the market growth in Europe and North America. Asia Pacific is likely to witness significant growth in the coming years on account of increasing adoption of western culture of living and working.

Form Insights

The global market can be segmented based on form as cube, liquid, powder, gel, and crystal. The cube products occupied majority of the market share with a revenue of USD 3.6 billion in 2018. The liquid products acquired a share of 26.5% of the global revenue. This is on account of the high consumption of packed, easy to cook, and healthy bouillon food among the working population. Moreover, new products with additional flavors and ingredients are gaining increased popularity among the young population, which, in turn, is expected to increase the growth of bouillon cubes market.

Product Insights

The products in the global market can be segmented into vegetables, fish, and meat products. The meat segment dominated the global market with a share of 52.4% in 2018. This is on account of the high consumption of meat products in the western countries. Moreover, increasing awareness regarding the benefits of meat consumption in Asia Pacific is expected to increase the demand for meat bouillon products in the near future.

The vegetable products are expected to exhibit the fastest CAGR of 5.1% from 2019 to 2025. This is account of the availability of various vegan bouillon products in liquid, gel, semi liquid, and cube form. In addition, healthy factors like gluten free, lactose free, cholesterol free, and fat free can boost the market demand for vegetable bouillon products. Growing preference for vegetarian food among the young population in the developed countries of North America including the U.S., and Canada is projected to increase the demand for vegetarian bouillon products in the coming years.

Distribution Channel Insights

In terms of distribution channel, the global market can be divided into supermarkets/hypermarkets, convenience stores, and online channels. Supermarkets/hypermarkets generated a revenue of USD 3.2 billion in 2018. The growth is attributed to rising preference among people to buy food products from the supermarkets as it is a part of the day-to-day item. Easy and wide availability of bouillon products in the supermarkets/hypermarkets helps the customers to choose a wide range of products, thereby driving the segment over the coming years.

Global bouillon market

In addition, bouillon products are bought through convenience stores nearby to the customers. The online segment is expected to expand at a CAGR of 4.9% over the forecast period on account of the introduction of various ecommerce stores in the market to increase the supply of products and provide an ease of availability to the customers. New companies like Grofers, and Bigbasket are coming up with new online services for delivering at the doorsteps of the customers. These factors are expected to open new avenues for bouillon products and escalate the global market demand.

Regional Insights

Europe was the dominant regional market for bouillon products. The region is expected to reach USD 4.6 billion in 2025. North America held the second largest share of almost 23.8% in 2018. Therefore, bouillon products are mostly consumed by the population of Europe and North America on account of high disposable income of the people, along with advanced lifestyle.

The market in Asia Pacific and the rest of the world has a lucrative opportunity for new segments as the population in developing countries including India, China, and Bangladesh are adopting western culture of living and working. Therefore, it can boost the demand for cube and liquid products in these countries. Moreover, growing awareness regarding health, along with a busy working lifestyle due to economic independency of women, is expected to increase the demand for the overall market in Asia Pacific, Central & South America, and Middle & East Africa.

Bouillon Market Share Insights

Key market players include Nestle S.A.; International Dehydrated Foods, Inc.; The Unilever Group; McCormick & Company, Incorporated; The Kraft Heinz Company; Hormel Foods Corporation; Henningsen Foods, Inc.; Southern Mills, Inc.; Proliver Bvba; and Goya Foods, Inc. The companies are developing new product designs according to the latest consumer preferences for flavor and health benefits in order to acquire a larger market share.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, France, India, China, Brazil, and South Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global bouillon market report on the basis of product, form, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Vegetables

    • Fish

    • Meat

  • Form Outlook (Revenue, USD Million, 2015 - 2025)

    • Cube

    • Liquid

    • Powder

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Supermarkets/Hypermarkets

    • Convenience store

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • France

    • Asia Pacific

      • India

      • China

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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