Bovine Artificial Insemination Market Size, Share & Trends Analysis Report By Solution, By Distribution Channel (Public, Private), By Sector, By Region, And Segment Forecasts, 2024 - 2030

Bovine Artificial Insemination Market Trends

The global bovine artificial insemination market size was estimated at USD 2.99 billion in 2023 and is projected to grow at a CAGR of 6.32% from 2024 to 2030. The market is primarily driven by the rising demand for meat, dairy, and dairy products, advancements in veterinary reproductive technologies, the need for sustainable food production, and supportive actions taken by governments and market participants.

In September 2023, the Chief Minister of Rajasthan, India, approved a scheme granting up to 50% or INR 500 (USD 5.99) to farmers for every bovine artificial insemination (AI) they undertake. The scheme targeted 2,500,000 cattle farmers, with a budget of INR 36.65 crore (USD 44 million) for 500,000 procedures from 2023 to 2024. Such incentives are likely to boost the implementation of bovine artificial insemination, boosting the market growth.

AI enables farmers to access high-quality genetic material from superior bulls. By using semen from genetically superior sires, farmers can improve the traits and productivity of their cattle herds. This genetic improvement leads to higher milk & meat yields, better disease resistance, and enhanced overall herd quality. This allows farmers to produce more food with fewer inputs, such as land, water, and feed. By increasing productivity per animal, AI supports more efficient resource utilization and helps meet the growing global demand for food while minimizing environmental impacts.

For instance, a July 2023 study by The Royal Agricultural Society of England (RASE) identified five key areas for dairy production to focus on to improve sustainability. These key areas are enhancing breeding, controlling nitrogen on farms, promoting health & welfare, increasing yield per rumen, and developing innovative technologies.

Sustainable food production practices prioritize minimizing environmental impact. AI contributes to environmental sustainability by reducing the need for extensive grazing lands. It allows farmers to breed selectively, producing high-quality offspring with desirable traits without maintaining large herds. This, in turn, helps reduce greenhouse gas emissions, land degradation, and water usage associated with extensive livestock production systems. The growing need for sustainable food production is thus anticipated to fuel market growth in the coming years.

The industry is also witnessing increased initiatives from various industry participants like animal health organizations, government bodies, and animal research institutions. In December 2020, VikingGenetics, Evolution, and Masterrind formed Arcowin-a dairy and beef genetic cooperative-to ensure the sector's highest possible and most sustainable genetic progress. These three stakeholders represented key cooperatives in cattle breeding with robust bases in France, Germany, Finland, Denmark, and Sweden. Arcowin’s creation enabled the three stakeholders to use their genetic resources and investments better. Similar undertakings to facilitate the highest possible genetic progress in cattle and buffaloes are estimated to propel the market growth shortly.

Supportive initiatives by governments, animal health organizations, and private players are key factors driving the market. For example, in August 2022, the Indian Ministry of Fisheries, Animal Husbandry and Dairying initiated phase IV of its Nationwide Artificial Insemination Programme (NAIP). During this phase, around 33 million cows in the 604 districts in the country received insemination coverage i.e., less than 50% receiving AI coverage. They further reported the production of 2.78 million doses of sex-sorted semen in 2022 under the Rashtriya Gokul Mission.

AI is also being used in bovine to help produce other products useful for human health. For instance, according to a March 2024 report by Technology Networks, an animal farm in Brazil, in collaboration with researchers from the University of Illinois and the University of São Paolo, successfully bred the world’s first cow using AI, which capable of producing human insulin in the milk. Such discoveries are expected to lead to the emergence of a novel era of medicine production, like insulin, to eliminate the need for synthetic drug production and administer required drugs through natural products such as milk.

Industry Characteristics

The industry is experiencing a high degree of innovation owing to industry players actively attempting to launch novel products and services to enhance the bovine insemination process. For example, in March 2024, IMV Technologies introduced BovIntel, a groundbreaking ultrasound software for bovine fertility assessment. It enhances accuracy, accessibility, & training for vets, improving pregnancy rates and efficiency in dairy herd management. With real-time analysis and easy integration into existing equipment, it revolutionizes artificial insemination strategies for better outcomes.

A moderate level of mergers and acquisition activities can be seen conducted by the participants. These activities are an attempt by them consolidate the services and product portfolios. For instance, in August 2023, URUS Group purchased majority stakes in Leachman Cattle. This acquisition was made to keep the company at the forefront of global beef genetic solutions by combining the resources, expertise, and innovative technologies of both companies in cattle genetics.

Regulation have a high impact on the market. This is due to continuously evolving government regulations & policies, trade agreements, government support & incentives, intellectual property rights, and animal welfare regulations. For instance, international trade agreements and tariffs can impact the import & export of bovine genetic material, affecting the availability and pricing of semen & other related products. Government initiatives, subsidies, and financial assistance programs, on the other hand, help promote genetic improvement, sustainable agriculture, and livestock productivity.

Threat of internal substitutes in this market is high due to the presence of several normal vs sexed semen providers, suppliers of equipment & consumables as well as AI service providers that compete to gain market share within their individual segments. External substitutes include alternative methods of breeding, such as natural mating. The threat due to external substitutes is comparatively low as AI offers numerous advantages in terms of genetic improvement, disease control, and reproductive efficiency. These benefits make AI a preferred method for many farmers and reduce the likelihood of significant substitution. Overall, the threat of substitutes is moderate.

A moderate level of regional expansion can be noticed in the market. Presence of well-established players at country-level makes it difficult for new players to enter the market. However, some of the leading players are engaged in expanding their product/service portfolios worldwide. For instance, in April 2022, Boviteq, a division of Semex, expanded its IVF services globally by partnering with Swissgenetics in Switzerland, Evolution in France, Bow Valley Genetics in Western Canada, Embryovet in Italy, and Paragon Vet Ltd in the UK to enhance bovine artificial insemination. This expansion aimed to provide top-notch reproductive & genetic solutions worldwide, leveraging local expertise and Boviteq's advanced technology.

Solution Insights

Based on solution, the service segment led the market with the largest revenue share of 39.01% in 2023. This can be attributed to the fact that bovine AI techniques are becoming more popular and widely used in major markets. For instance, over 31.5 million semen straws have been sold globally by Urus Group, one of the industry’s top companies. AI is the most practical and cost-effective biotechnology tool for getting better genetics to farmers’ doorsteps.

The semen segment is anticipated to grow at the fastest CAGR over the forecast period. This segment is further bifurcated into normal (conventional) and sexed semen. Farmers can use sexed sperm to improve genetics in their herds and raise their chances of having a heifer calf. According to VikingGenetics, approximately 70% of VikingJersey semen sold by the company in 2020 was sexed semen. The segment is expected to rise in the coming years as a result of increasing market stakeholder initiatives and growing knowledge of the advantages of sexed semen.

Distribution Channel Insights

Based on distribution channel, the private segment led the market with the largest revenue share of 55.94% in 2023 and is anticipated to grow at the fastest CAGR over the forecast period, owing to the fact that most market participants engage in direct or indirect sales efforts through distribution alliances. For instance, Genex (Urus Group) offers online shopping for numerous herd care products and bovine genetics.

Customers can look through the company’s web catalog for product alternatives. STgenetics’ online catalogs include the Colored Breeds Specialist Catalogue and Beef Add-on Specialist Catalogue to make shopping more convenient for clients. Other significant players, including ABS, provide comparable online buying opportunities. Holstein, Norwegian Red, Brown Swiss, Jersey, St. Jacob’s, and Ayrshire are among the dairy semen alternatives ABS provides.

Sector Insights

Based on sector, the dairy segment led the market with the largest revenue share of 62.25% in 2023. This can be owed to the increasing milk production, consumption of dairy & dairy products, and the requirement for sustainably sourced animal protein are some of the main reasons influencing the segment share. The demand for bovine dairy products, such as milk and cheese, dwarfs the demand for bovine meat. According to May 2024 data published by FAO, 965.7 million MT of milk was produced in 2023 worldwide. Furthermore, Asia is estimated to be the largest milk-producing region, with 46% of the global milk production. According to another 2024 press release by PIB, India alone is responsible for producing over 230 million MT of milk, making it the largest producer in the world, followed by China.

Apart from milk, other dairy products are also in demand worldwide. According to January 2024 data published by Daily Herd Management, global cheese consumption is estimated at 21.6 million MT in 2024, a 5.7% increase compared to 2019. These factors ensure the segment continues to dominate in terms of share and CAGR throughout the forecast period.

Regional Insights

North America dominated the bovine artificial insemination market with the largest revenue share of 29.74% in 2023, attributed to the wide-scale use of Artificial Insemination (AI) techniques and the increasing need to meet consumer demands for sustainable animal protein sources. AI has given farmers more control over the genetic makeup of their cattle. To breed cows with similar traits, they can choose sires with particular traits such as high milk production, illness resistance, or meat yield. According to the 2024 data by Holstein Association of USA, Holstein cows make up over 90% of the dairy cattle population in the U.S., and more than 70% of cows in the country are kept in factory farms.

U.S. Bovine Artificial Insemination Market Trends

The bovine artificial insemination market in U.S. is likely to be driven by an increase in the number of AIs conducted to enhance farm animal genetics and reproduction. AI is the most used cattle reproduction method in the country. In addition, the industry is growing due to the rising usage of AI for milk production. For instance, according to 2024 data provided by the National Institute of Food & Agriculture (NIFA), an estimated more than 60% of dairy cows in the country are bred using the AI method.

Europe Bovine Artificial Insemination Market Trends

The bovine artificial insemination market in Europe is anticipated to grow at the fastest CAGR during the forecast period. The presence of local companies and supportive government measures are expected to fuel market growth in the European region. VikingGenetics, for instance, continuously creates innovative solutions that meet the requirements of dairy and cattle farmers. In July 2023, the European Commission (EC) initiated an integrated program called Cordis, intended to encourage & enhance research into biological understanding of fertility in bovine and other animal species. Such initiatives act as an accelerating factor in the market.

The Germany bovine artificial insemination market has approximately 10.8 million cattle, including 3.7 million dairy cattle. In the EU, Germany has the second-largest herd of cattle overall and the largest herd of dairy cattle. Cattle production in Germany has a long history; the industry is highly organized and has a wealth of breeding experience, including farm-based artificial insemination, slaughter, & milk production. Sustainable breeding programs and effective farm management are built on the most advanced standards of dairy and milk cow performance & testing.The country is actively promoting knowledge-sharing and innovation in AI. For instance, as per January 2024 reports by the European Forum of Farm Animal Breeders (EFFAB), the country is hosting the 34th European Congress for AI Vets in October 2024. Such conferences aim to gather experts worldwide for knowledge and research sharing on animal AI.

Asia Pacific Bovine Artificial Insemination Market Trends

The bovine artificial insemination market in Asia Pacific is anticipated to grow at the fastest CAGR of 7.32% over the forecast period. This due to the increasing demand for dairy products and advancements in AI techniques in developing economies is likely to propel the market. According to FAO, Asia is the world’s largest milk-producing region, reaching nearly 419 million tons of milk output in 2023. This was a 2.1% increase compared to the previous year. Countries such as India, Japan, China, and Kazakhstan are anticipated to grow in the Asian dairy market.

The India bovine artificial insemination market is anticipated to grow at a significant CAGR over the forecast period. According to May 2024 data published by PIB, the dairy sector contributes to over 5% of India’s GDP. The country ranks leads the world in terms of milk production, contributing to over 25% of the global milk output. Furthermore, with a CAGR of over 6%, India is producing over 230 million metric tons of milk as of 2023. To meet the requirements of the global dairy industry, the Ministry of Fisheries, Animal Husbandry and Dairying, and the Government of India leveraged AI and IVF technologies with sex-sorted semen to produce female calves. In addition, schemes such as the Rashtriya Gokul Mission & National Project for Cattle and Buffalo Breeding support bovine AI procedures at the farm instead of a dedicated AI center.

Latin America Bovine Artificial Insemination Market Trends

The bovine artificial insemination market in Latin America is expected to be driven by the increasing prevalence of STDs in cattle and improving livestock productivity. In addition, increased meat consumption and rising technology usage in breeding will likely drive market growth over the forecast period. Brazil, Mexico, and Argentina are all part of the Latin American market. Furthermore, there is a growing need for AI practices in animals due to the increasing demand for superior breeds of animals on a global scale.

The Brazil bovine artificial insemination market is expected to be driven by the growing use of Fixed Time Artificial Insemination (FTAI). To increase earnings, Brazilian farmers have started using this technique, which has resulted in the introduction of sires with superior genetics. Population growth is increasing food demand, raising questions about how to produce enough animal proteins to fulfill the rising need. In 2024, the country recorded the highest level of cattle slaughtering i.e., an increase of 24.1% in Q1 2024 over the last quarter of 2023. Raw milk production was at a record high of 6.20 billion liters i.e., a 3.4% rise.

Middle East & Africa Bovine Artificial Insemination Market Trends

The bovine artificial insemination market in Middle East & Africa is driven by an increase in artificial insemination procedures. Cattle held the majority of the market share, propelling the market. Egypt, Iran, and South Africa constitute the MEA market. Companies use artificial insemination to create breeds resistant to diseases and enable them to thrive in various environments. For instance, Sion, a company based in Israel specializing in artificial insemination and cattle breeding, launched a novel breeding program to supply cattle genetics that can cope with humid and hot conditions. Technicians inseminated nearly 95% (i.e., more than 450,000) of dairy cows in Israel as part of this program.

The South Africa bovine artificial insemination market is driven by rising animal health concerns, rapid genetic advancements, and increased livestock production. The country’s cattle herds face a problem of low reproduction rates. As per a June 2023 article, experts from the Agriculture Research Council emphasized the importance of increased use of sexed semen during AI. This type of semen is known to boost the reproduction rates in beef and dairy cattle. This factor is one of the major driving factors for increasing the penetration of AI into the country’s market.

Recent Developments

• In February 2024, Cogent Breeding and Sainsbury’s beef supply chain entered into a partnership. This partnership increases the access of farmers involved in Sainsbury’s Gamechanger program to Cogent’s genetics

• In October 2023, Munster Bovine introduced a website tailored to farmers, featuring comprehensive information on bull panels, AI Technician Services, DIY AI Training, and other farm management tools. It also includes enhanced features like custom shortlists and detailed bull catalogs to aid farmers in making informed decisions

• In April 2023, Showbox Sires LLC, a new genetic venture led by Tim and Sharyn Abbott as well as Mike and Julie Duckett, launched a high-type sire development program in collaboration with Select Sires and Semex. This program aimed to offer elite Holstein and Red & White genetics to dairy breeders

• In April 2023, URUS Group and Genetics Australia entered into a joint venture to increase their offering of global genetics and technology for Australian dairy and beef providers

Bovine Artificial Insemination Market Report Scope

Global Bovine Artificial Insemination Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global bovine artificial insemination market report based on Solution, distribution channel, sector, & region.

• Solution Outlook (Revenue, USD Million, 2018 - 2030)

  • Equipment & Consumables

  • Semen

    • Normal (Conventional)

    • Sexed

  • Services

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Private

  • Public

• Sector Outlook (Revenue, USD Million, 2018 - 2030)

  • Meat

  • Dairy

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Poland

    • Netherlands

  • Asia Pacific

    • Japan

    • India

    • China

    • South Korea

    • Australia

    • New Zealand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Egypt

    • Iran