Breast shells are essential breastfeeding accessories developed for women who are nursing and have leaking breasts, sore nipples, or inverted nipples. There are several benefits associated with the usage of breast shells as follows:
Prevent sore, cracked nipples from rubbing up against nursing bra or breastfeeding clothes
Promote rapid healing by preventing further pain and discomfort
Can ease mild breast engorgement by applying gentle, steady pressure to the nipple, allowing some breast milk to drain slowly out of the breasts and into the outer shell
Protect clothes from staining and embarrassing leakage
Collect the dripping breast milk from one breast while breastfeeding or pumping on the other breast
Thus, due to the aforementioned benefits of breast shells, their demand is high among women. Moreover, with a growing proportion of women working, at least in key regions and countries, demand for breast shells is expected to rise in the future years. Increased implementation of government and non-profit efforts and breastfeeding and pregnancy awareness programs may create opportunities in the global market. The rising trend of late parenting is expected to boost sales of luxury breastfeeding accessories. Furthermore, consumers' rise in disposable income and improved living standards in emerging economies are likely to drive worldwide market growth.
The breast shell market is in the nascent stage, nonetheless, it is growing gradually owing to product developments and continual research. For instance, recognizing the benefits of breastfeeding for both babies and their mothers, co-founders of Coroflow, have lately developed the first breastfeeding technology, Coro, to measure how much breast milk a baby is consuming. Coro is a silicone nipple shield with a patented microflow sensor at the base of the nipple that is made to be an exact replica of the regular shield in terms of both material and size. Their novel concept incorporated a micro-flow sensor to the pre-existing silicone nipple shield to detect breast milk consumption. By monitoring milk consumption during feeds, Coroflo aims to reduce a mother's concern over a lack of milk supply. Such developments will encourage mothers for breastfeeding instead of switching to infant formula.
Additionally, numerous market players, such as Newell Brands, Medela LLC, Laura & Co., and Ameda, & universities, including Washington University & Fudan University, are raising awareness among women about breastfeeding and its benefits by arranging campaigns and providing informative magazines. In addition, social media platforms, such as YouTube, Facebook, and Instagram, have enabled individuals to access information about breastfeeding accessories.
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