GVR Report cover Bring Your Own Device Market Size, Share & Trend Report

Bring Your Own Device Market Size, Share & Trend Analysis Report By Device (Hardware, Software), By Organization Size, By Industry (Greenhouse, Field, Laboratory), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-101-6
  • Number of Report Pages: 103
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

Bring Your Own Device Market Size & Trends

The global bring your own device market size was valued at USD 90.59 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 16.9% from 2023 to 2030. Increased proliferation of smartphones and the roll-out of services such as 4G LTE are expected to drive market growth in both developing and developed economies. As employees become more acquainted with their personally owned devices, they can perform tasks more efficiently, boosting work productivity.

U.S. Bring Your Own Device market size and growth rate, 2023 - 2030

Employees have shown a greater inclination towards using a single device for both personal and professional applications to avoid the hassles such as theft and inconvenience caused by carrying separate dedicated devices. The need for carrying multiple devices or switching between work and personal devices is eliminated in such an environment.

Overcoming security concerns presented by BYOD implementation is one of the major challenges for enterprises adopting this model. Possible security risks include unregulated third-party access to sensitive information, challenges in measuring risk exposure and tracking data, device theft, and employees with these devices leaving the organization.

Organization Size Insights

Enterprises of all sizes, ranging from small businesses to mid-to-large-sized businesses, have begun adopting these programs as they help significantly reduce capital expenditure and operating expenditure. Employees bring personally owned devices for work, resulting in the elimination of hardware or device costs. Additionally, many employees bear data costs incurred on their devices, helping lower overall costs the organization bears.

Global Bring Your Own Device market share and size, 2022

The mid-to-large-sized businesses segment held the largest market share of 72.3% in 2022. It can be attributed to more resources and sophisticated communication networks with adequate security provisions.

The small businesses segment is estimated to exhibit the highest CAGR of 20.2% over the forecast period. Many SMBs have utilized a Mobile Device Management (MDM) solution for governing and managing mobile devices to alleviate security concerns. Educating employees and establishing policies around mobility is on top of the agenda for several SMBs’ IT executives. Mid-sized businesses have driven the demand for MDM adoption.

Regional Insights

North America dominated the market with the largest revenue share of 35.3% in 2022. North America, particularly the U.S., has a well-developed and advanced technology infrastructure, including widespread access to high-speed internet and a robust cellular network. This infrastructure facilitates the use of personal devices for work-related tasks. Also, several companies in the U.S. offer their employees an option to work from home, resulting in a very high penetration in North America.

Bring Your Own Device Market Trends, by Region, 2023 - 2030

Asia Pacific is expected to grow at the fastest CAGR of 20.8% during the forecast period. The proliferation of smartphones and tablets and IT consumerization fueled Asia Pacific's BYOD industry. Although many users in the region use their devices during work, the need for formalized policies for BYOD support is a challenge. Employees in countries such as China and India strongly prefer working even outside of office hours, a trend that has yet to be observed in the U.S. and most European countries.

Device Insights

The smartphones segment dominated the market with the highest revenue share of 46.2% in 2022. It can be attributed to the fact that mobile developers have rolled out several applications reminiscent of popular programs such as Microsoft Word, Microsoft Excel, and Microsoft PowerPoint, which help employees achieve an effective blend of work and personal lives.

On the other hand, the laptops segment is expected to grow at the fastest CAGR of 19.0% over the forecast period, owing to familiarity with the programs above, which help employees create a work environment at home.

The growing popularity of tablets, which offer users the advantages of smartphones and laptops, is expected to trigger a revolution in BYOD adoption. Tablet plans are expected to witness a surge in demand as they are perceived as optimal solutions to broaden access and, at the same time, to limit cost.

Industry Insights

The IT segment dominated the market with the highest revenue share of 24.0% in 2022. For companies, implementing a BYOD policy can lead to cost savings. Instead of providing company-owned devices, organizations can allow employees to use them, reducing the need to purchase and maintain a large fleet.

The automotive segment is expected to witness a significant growth of CAGR of 18.5% over the forecast period. BYOD can be cost-effective for both employees and organizations. Employees use their own devices, reducing the need for organizations to invest in providing dedicated devices. It might be particularly relevant in industries like automotive, where adopting specialized technology can be expensive.

Key Companies & Market Share Insights

Strategic alliances undertaken by key participants are boosting the growth of the market. These alliances have established an infrastructure that has facilitated leadership and continuous support in the market. For instance, in May 2022, Ducati unveiled a strategic collaboration wherein it opted for the RISE with SAP solution to facilitate a substantial transformation of its key business operations. This partnership seeks to establish an intelligent business network that elevates the precision and timeliness of information while further expanding the integration of digital processes.

Key Bring Your Own Device Companies:

  • ALE International
  • Apperian
  • Avaya LLC
  • AT&T Intellectual Property
  • Hewlett Packard Enterprise Development LP
  • Cisco Systems Inc.
  • Gallagher Insurance Brokers Private Limited
  • Averail
  • Duo
  • Fixmo
  • IBM
  • Ivanti
  • iPass Inc.
  • Mobiquity Inc.
  • Oracle
  • Verivo
  • Verizon
  • LexisNexis Risk Solutions
  • Vox Mobile

Recent Developments

  • In April 2023, VMware introduced VMware Cross-Cloud Managed Services, a set of comprehensive solutions with enhanced advantages for both partners and customers. This offering enables proficient partners to expand their managed services capabilities effectively. Customers can deploy their existing VMware subscriptions to VMware Cross-Cloud managed services provider (MSP) environments through a newly introduced option.

  • In July 2022, Samsung partnered with Microsoft to revolutionize mobile device security for corporate clients. Through this partnership, a groundbreaking achievement has been reached: the introduction of the industry's inaugural on-device, mobile hardware-backed device attestation solution.

  • In May 2022, Accenture and SAP jointly introduced a novel collaborative service aimed at aiding large enterprises in their transition to cloud infrastructure while ensuring a consistent stream of innovation. This new service offering amalgamates the RISE with SAP solutions and security orchestration, automation, and response (SOAR), seamlessly integrating it with Accenture's expertise.

Bring Your Own Device Market Report Scope

Report Attribute


Market size value in 2023

USD 103.17 billion

Revenue forecast 2030

USD 308.70 billion

Growth rate

CAGR of 16.9% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Report updated

December 2023

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Device, organization size, industry, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Japan; China; India; Australia; South Korea; Brazil; Mexico; Saudi Arabia; South Africa; UAE

Key companies profiled

ALE International; Apperian; Avaya LLC; AT&T Intellectual Property; Hewlett Packard Enterprise Development LP; Cisco Systems Inc.; Gallagher Insurance Brokers Private Limited; Averail; Duo; Fixmo; IBM; Ivanti; iPass Inc.; Mobiquity Inc.; Oracle; Verivo; Verizon; LexisNexis Risk Solutions; Vox Mobile

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

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Global Bring Your Own Device Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global bring your own device market based on device, organization size, industry, and region:

Global Bring Your Own Device Market Report Segmentation

  • Device Outlook (Revenue in USD Billion, 2018 - 2030)

    • Smartphones

    • Tablets

    • Laptops

  • Organization Size Outlook (Revenue in USD Billion, 2018 - 2030)

    • Mid-to-Large Sized Businesses

    • Small Businesses

  • Industry Outlook (Revenue in USD Billion, 2018 - 2030)

    • Retail

    • Healthcare

    • IT

    • Energy and Utility

    • Automotive

    • Others

  • Regional Outlook (Revenue in USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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