Buccal Fat Removal Market Size, Share & Trend Analysis Report By Gender (Male, Female), By End-use (Hospitals, Cosmetic Surgery Clinics), By Region, And Segment Forecasts, 2023 - 2030

Buccal Fat Removal Market Size & Trends

The global buccal fat removal market size was estimated at USD 97.8 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% from 2023 to 2030. The growing demand for facial aesthetic procedures in the younger population and the rising demand for minimally invasive surgeries are expected to boost the demand for buccal fat removal procedures. There is a tremendous appeal for a slimmer lower face and defined jawline, especially in celebrities, which has increased the social media buzz for such procedures. For instance, according to Google trends, online searches for buccal fat reduction have surged significantly to reach 100, which is considered the peak of popularity by Google. The top 5 searches were from the U.S., Ireland, Canada, Australia, and the UK.

The buccal fat removal procedure is a fast-growing trend on social media and among celebrities, as it is relatively quick and aids in defining the jawline of the individual. The procedure removes the fat pad from the cheek of the person and provides a more angular facial look. Removing this fat can highlight the bone structure in your face, especially your cheekbones and the hollowed-out areas between your cheeks and jawline.

Furthermore, the market is driven mainly by social media and celebrity influence. Beauty, personal care, and cosmetics influencers have a strong role in purchasing power of consumers. Consumers rely on influencers to make choices for aesthetic procedures. Social media has enabled people to have frequent and faster access to celebrity looks and trends, with celebrities sharing their surgery experiences. For instance, in September 2021, Chrissy Teigen underwent buccal fat removal surgery at the Dr. Jason Diamond Clinic. This is expected to contribute to the growth of the buccal fat reduction market over the forecast period.

Moreover, the development of an aged look is a concern for many individuals over time, increasing the popularity of aesthetic procedures. Facial ptosis is common in all ethnic groups, particularly in the periorbital area and the lower face. Although periorbital antiaging therapies are widely established, procedures for ptotic face areas are very diverse, and therapy should be differentiated based on the unique situation and patient demands. Patients and physicians seek less invasive and safer treatments for facial rejuvenation. Among these procedures, buccal fat reduction is in demand owing to its minimally invasive nature and simplicity.

However, the complications associated with such procedures are expected to hinder the market's growth over the forecast period. Complications associated with the procedure are not frequent but are clinically significant, resulting in temporary or permanent damage to the vital structures. According to the article published in the StatPearls in November 2022, the complication rate associated with buccal fat removal is around 8.45% to 18% and could result in hematoma, parotid duct injury, neuromotor deficits, trismus, and infection.

However, the COVID-19 pandemic negatively impacted the market owing to the postponement of elective surgeries even in the later stages of the pandemic to avoid the risk of infection. The resources from hospitals and clinics shifted toward non-elective surgeries and COVID-19 treatment. With the ease of pandemic restrictions across the world, a higher preference for minimally invasive procedures has been observed over invasive surgeries, which is expected to boost the buccal fat removal market post-pandemic. The rising utilization of video calling has fueled the Zoom-Boom effect in the pandemic and subsequently boosted the demand for cosmetic procedures.

Gender Insights

Based on gender type, the female segment held the largest market share of 92.86% in 2022 and is projected to grow at the fastest CAGR during the forecast period. This can be attributed to the growing demand among women to look younger and to look more sculpted. According to the plastic surgery clinic in London, around 99 buccal fat reduction procedures were performed in the clinic from 2020 to 2022, and around 67% of them were female, and around 33% were male. Hence, the growing demand for buccal fat removal among the young female population has led to the launch of customized procedures for women.

However, the male segment is expected to grow significantly over the forecast period. This growth can be attributed to the increasing preference of males for facial counter procedures. According to the International Society of Aesthetic Plastic Surgery 2021, surgical cosmetic procedures in male is growing significantly from 13.5% in 2018 to 13.9% in 2021. Moreover, the growing acceptance of aesthetic treatments has empowered men globally to consider buccal fat reduction as a procedure for aesthetic appearance, which is contributing to the growth of the market.

End-use Insights

Based on end-use, cosmetic surgery clinics held the dominant market share of 59.51% in 2022 and is expected to witness the fastest growth over the forecast period. The growth of the segment can be attributed to the lower cost of treatment at these clinics and the availability of cosmetic surgical procedures under the supervision of a licensed physician. The buccal fat removal procedure is majorly offered by cosmetic surgery clinics as these procedures require less time, approximately 30 to 60 minutes.

However, the hospital segment is expected to witness significant growth over the forecast period. Hospitals are more geared up for critically operative procedures and have accredited physicians. This aids in handling any complications during surgical procedures, which is expected to contribute to the growth of the market. However, the cost of the procedure in hospital settings is high and is not reimbursed or not covered by insurance, which is expected to limit the demand for these procedures in hospital settings.

Regional Insights

North America dominated the market with a share of 38.24% in 2022 and is anticipated to maintain its dominance over the forecast period. The high share of the market in the region can be due to the growth of the market in the U.S. In the U.S., a growing number of adult men and women are becoming open to experimenting with new procedures for enhancing their facial features. According to the article published in NBC, the number of buccal fat removal procedures increased by around 70% in 2021 in the U.S. Moreover, the U.S. population is rapidly aging and is expected to grow significantly in the coming years. With the aging population comes various skin-related issues, including wrinkles, fine lines, and dehydration of the skin. Hence, these consumer demographics are key consumers for the market.

The Asia Pacific region is estimated to be the fastest-growing region over the forecast period. The market growth in the region can be attributed to the growing awareness regarding skin care. Moreover, the cosmetic surgery clinics offering such procedures are growing in the region and are offering advanced services in state-of-the-art facilities. The higher cost of such procedures in the region is expected to limit the growth of the market. For instance, the average cost of buccal fat reduction in India is around USD 305 to USD 488 (Rs. 25,000 to Rs. 40,000).

Key Companies & Market Share Insights

The market is highly fragmented, with the majority of the market share held by many small companies. The companies contributing to the market growth are focusing on adopting several strategies to strengthen their market presence. They offer advanced and customized surgical solutions, including a buccal fat reduction for both females and males. Some of the key players in the global buccal fat removal market include:

• Sagar Patel Aesthetics

• FRANK P. FECHNER MD

• Dr. Kimberly Lee

• Sydney Cosmetic & Plastic Surgery Clinic

• Dr. Benjamin Caughlin, MD

• Saber Plastic Surgery

• SARAH GROUP TURİZM HİZMETLERİ LİMİTED ŞİRKETİ

• VILA FACIAL PLASTIC SURGERY

Buccal Fat Removal Market Report Scope

Global Buccal Fat Removal Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the buccal fat removal market based on gender, end-use, and regions:

• Gender Outlook (Revenue, USD Million, 2018 - 2030)

  • Male

  • Female

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Hospitals

  • Cosmetic Surgery Clinics

• Regional Outlook (Revenue, USD Million, 2018- 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait