Buttock Augmentation Market Size, Share & Trends Analysis Report By Procedure (Buttock Implants, Buttock Injections), By End-use (Hospitals, Aesthetic Clinics), By Region, And Segment Forecasts, 2024 - 2030

Buttock Augmentation Market Size & Trends

The global buttock augmentation market size was estimated to be USD 2.99 billion in 2023 and is projected to grow at a CAGR of 21.5% from 2024 to 2030. Growing consciousness about appearance and aesthetics, increasing social media influence, availability and accessibility to advanced technology, and rising income levels are some of the key driving forces for the buttock augmentation market. Furthermore, methods such as fat grafting have a greater success rate, enhanced satisfaction, and lower possibility of complications, which are expected to fuel growth for this market in upcoming years.

Increased significance and mindfulness appearances, availability of aesthetic enhancement procedures, and technological advancements in personal care surgeries have attracted more customers toward such treatments. The growing impact of social media plays a crucial role in shaping the customer behavior of millennials. In addition, peer suggestions greatly influence the adoption of such procedures.

According to the Global Survey on Aesthetic/Cosmetic Procedures conducted by the International Society of Aesthetic Plastic Surgery, 820,762 buttock augmentation surgeries were performed in 2022. Such procedures and aesthetic surgeries are usually performed under the active monitoring of professional experts in hospitals, specialty clinics, cosmetic surgery centers, and medspas. Increased availability of innovative technology providing body rejuvenation and growing inclination towards using such services are projected to fuel market growth.

Procedure Insights

The buttock implants segment dominated the market for buttock augmentation and accounted for the largest revenue share in 2023. This growth can be attributed to innovation and enhanced research & development in the industry. Silicone gel implants are used for increasing the volume and projection of the buttocks. Primarily, cohesive silicone gel and solid silicone elastomers are utilized in developing and producing silicone gel implants. Another type of procedure, fat grafting, involves the removal of fat from a different area of the body and transfer it into the area around the buttocks.

The buttock injection segment is expected to register the fastest CAGR during the forecast period. Buttock injections are part of a cosmetic procedure aimed at augmenting the contour of the buttocks by adding volume or improving their shape. This segment is further segmented into hydrogel butt injections, PMMA butt injections, PLLA, and silicone butt injections. The use of buttock injections in the augmentation process has the potential to provide multiple benefits, including promoting collagen production, reducing the need for anesthesia, and allowing quick recovery without any downtime.

End-use Insights

The cosmetic surgery centers segment dominated the market for buttock augmentation and accounted for the largest revenue share in 2023. Cosmetic surgery, or aesthetic surgery, is an elective operation and not necessary for individuals. This procedure involves enhancing an individual’s appearance, and these surgeries have become more popular in recent years owing to their minimally invasive nature and the availability of advanced technology associated with them.

The medspas segment is projected to grow at the fastest CAGR over the forecast period. It offers non-surgical cosmetic treatments performed by trained professionals under required supervision. It includes non-invasive aesthetic treatments to enhance and rejuvenate the skin. Along with relaxation and well-being, it adds a scientific touch to skincare. Growing consciousness about self-care and ease of availability is expected to drive growth for this segment.

Regional Insights

North America dominated the global buttock augmentation market and held the largest revenue share of 45.3% in 2023. Growing acceptance of aesthetic augmentation surgeries, constant advancement in the technology associated with product and service delivery, and availability of several companies and their services in the region are expected to drive growth for this market.

U.S. Buttock Augmentation Market Trends

The U.S. buttock augmentation market held the largest revenue share in the region. According to the Global Survey on Aesthetic/Cosmetic Procedures conducted by the International Society of Aesthetic Plastic Surgery, the U.S. industry recorded the highest number of aesthetic augmentation procedures in 2022.

Europe Buttock Augmentation Market Trends

Europe buttock augmentation market was identified as one of the key regions for this industry. An increasing number of aesthetic enhancement surgeries in the region, a growing number of facilities and companies offering products and services related to gluteal implants, innovation related to materials used in product development, and the availability of cutting-edge technology are projected to drive demand for the market.

The UK buttock augmentation market is expected to witness rapid growth due to numerous modern clinics for body enhancements and experienced surgeons working in the particular domain. According to The British Association of Aesthetic Surgeons, the Aesthetic Society statistics logged approximately 40,320 procedures related to buttock augmentations, which included both fat grafting and buttock implants.

Asia Pacific Buttock Augmentation Market Trends

The Asia Pacific buttock augmentation market is expected to grow at the fastest CAGR from 2024 to 2030. Asia Pacific has been experiencing a rapid rate of enhancement in healthcare infrastructure, increasing availability of skilled and expert professionals, and the entry of global healthcare companies in the region with effective expansion plans. In addition, increasing awareness and acceptance regarding body contouring procedures is expected to assist this market in growth.

The buttock augmentation market in Japan is expected to grow during the forecast period. According to the International Society of Aesthetic Plastic Surgery, in 2020, approximately 1,058,198 plastic surgeries were performed in Japan. The increase in urbanization, the growing influence of social media, the increasing availability of expert professionals in the region, and easy accessibility to the associated technology are expected to propel this market further in the approaching years.

Key Buttock Augmentation Company Insights

Some of the companies key companies in global buttock augmentation market are Abbvie (AllerganAesthetics), GC Aesthetics, Sebbin, and other. To develop a competitive edge over others, the key companies have embraced strategies such as innovation.

• Allergan Aesthetics, a subsidiary of the global pharmaceutical organization AbbiVie, develops, manufactures, and distributes offerings related to body contouring, facial injectables, skin care, and plastics. The company also invests heavily in research and development activities to deliver innovation-backed products. It is headquartered in Irvine, California, and has several manufacturing sites across multiple locations around the world.

• GC Aesthetics, one of the prominent players in aesthetic enhancements and pre & post-surgery solutions, primarily delivers offerings related to breast enhancements, face implants, body implants, and Remote Valve Tissue Expanders (RVTEs).

Recent Developments

• In April 2024, GC Aesthetics launched the world’s first European Medical Device Regulation (MDR)- approved breast implant. The company claims it is one of the latest solutions for both patients and surgeons related to breast reconstruction procedures.

• In February 2023, Sinclair, a global brand in the aesthetic enhancement industry, introduced Lanluma, a collagen-stimulating injectable. Lanluma is a newly invented filler developed to offer a restructured shape, enhanced volumes, and improved curves and contours of the body.

Buttock Augmentation Market Report Scope

Global Buttock Augmentation Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global buttock augmentation market report on the basis of procedure, end-use, and region:

• Procedure Outlook (Revenue, USD Million, 2018 - 2030)

  • Buttock Implants

    • Silicone Gel implants

    • Fat grafting

  • Buttock Injections

    • Hydrogel Butt Injections

    • PMMA Butt Injections

    • Poly-L-lactic acid

    • Silicone Butt Injections

  • Others

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Cosmetic Surgery Centers

  • MedSpas

  • Hospitals and Specialty Clinics

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait