The global cable television networks market is anticipated to grow significantly over the forecast period. The conventional cable TV network has undergone quite a change over the past. Operators have increased their services by introducing high-speed internet connections and Video-on-demand services besides the linear televisions. The cable television network market is emerging with a growing number of cable subscriptions and increasing demand for digital content. Cable TV providers are at the center of broadcasting popular TV, movies, shows, news, documentaries, sports and cable TV resolutions to the growing population of keen subscribers. Consumers are willing to pay for entertainment that suits their interests. With the introduction of new High Definition (HD) and digital channels, demand for cable television networks is expected to drive in the coming years. The industry is expected to benefit from increasing disposal incomes and rising unemployment rates in the near future, thus resulting in revenue growth. Currently, there are no restrictions on the area of accumulation of interest in terms of market share or area of operation in the city or a country by MSOs (Multi-System Operators). Cases of market dominance by MSOs have been reported by various forums. Such market dominance in the cable TV networks market is not in the best interests of consumers and may have serious insinuation in terms of pricing, quality of service, competition, and efficient growth of the television channel distribution market. The industry has medium to high levels of capital concentration, mostly due to the technological advancements that the industry is incurring to deliver services and enhance the contents of the network programs.
The cable television networks market can be segmented by services into the cable and other pay television services, Direct Broadcast Satellite Services (DBS), closed-circuit television circuits, Satellite Master Antenna Systems Service (SMATV), Multipoint Distribution System Services (MDS) and Subscription Channel Services. From the services point of view, the finest option would be fiber to home network services; however, a complete fiber network is not economically feasible at least for the predictable future. The market is concentrated depending on the regional share of the population representing potential viewing audiences. Europe and North America make up the largest market for cable television network industry. Major industry participants are Cox Enterprises Inc., Comcast Corporation, Time Warner Cable Inc., Viacom Inc., Vivindi SA, Liberty Media Corp., and Discovery Communication Inc.
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In order to ensure business continuity amidst the COVID-19 crisis, business organizations, especially in highly affected countries are allowing their employees to work from home. The increase in people working from home has led to a surge in demand for online video viewing, downloading, and communication through video conferencing, all of which are leading to increased network traffic and data usage. COVID-19 shall accelerate the demand for agile and flexible work styles and further push the adoption of communication services that tend to improve work-life balance. On the flip side, telecom regulators worldwide have postponed their plans of 5G spectrum auction amidst the global pandemic. This is expected to have an impact on the commercialization of commercial 5G standalone deployments and revenue generated through 5G services. The ongoing pandemic has forced telecom operators worldwide to test their network resiliency and revisit their planned investments, especially in 5G technology. The report will account for Covid19 as a key market contributor.