Conventional cable TV network has undergone quite a change over the past. Operators have increased their services by introducing high speed internet connections and Video-on-demand services besides the linear televisions. The cable television network market is emerging with a growing number of cable subscriptions and increasing demand for digital content. Cable TV providers are at the centre of broadcasting popular TV, movies, shows, news, documentaries, sports and cable TV resolutions to the growing population of keen subscribers. Consumers are willing to pay for entertainment that suits their interests. With the introduction of new High Definition (HD) and digital channels, demand for cable television networks is expected to drive in the coming years. Industry is expected to benefit from increasing disposal incomes and rising unemployment rates in the near future, thus resulting in revenue growth. Currently, there are no restrictions on the area of accumulation of interest in terms of market share or area of operation in the city or a country by MSOs (Multi-System Operators). Cases of market dominance by MSOs have been reported by various forums. Such market dominance in the cable TV networks market are not in the best interests of consumers and may have serious insinuation in terms of pricing, quality of service, competition and efficient growth of television channel distribution market. The industry has medium to high level of capital concentration, mostly due to the technical advancements that the industry is incurring to deliver services and enhance the contents of the networks programs.
The market can be segmented by services into cable and other pay television services, Direct Broadcast Satellite Services (DBS), closed circuit television circuits, Satellite Master Antenna Systems Service (SMATV), Multipoint Distribution System Services (MDS) and Subscription Channel Services. From the services point of view, the finest option would be fiber to home network services; however, a complete fiber network is not economically feasible at least for the predictable future. The market is concentrated depending on regional share of population representing potential viewing audience. Europe and North America make up the largest market for cable television network industry. Major industry participants are Cox Enterprises Inc., Comcast Corporation, Time Warner Cable Inc., Viacom Inc., Vivindi SA, Liberty Media Corp. and Discovery Communication Inc.
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