The global canvas product market is expected to witness substantial growth over the forecast period owing to large scale use of canvas in manufacturing products including canopies, awnings, and tents. Properties including the smooth surface which is not prone to snagging, tearing, burn resistant, sturdiness, and resistance to extreme weather conditions are expected to be the key drivers for the global canvas product market. In addition, rising use of canvas by artists for oil and acrylic painting owing to its superior stretching and absorbing properties is expected to augment market growth. The rise in demand for canvas from footwear industry for manufacturing canvas shoes owing to low production cost and low maintenance is expected to drive market growth. Furthermore, rising demand for canvas for manufacturing products including backpacks, handbags, and electronic device cases is also anticipated to augment market growth over the next seven years.
Canvas is a heavily woven fabric, which is produced from cotton or other fibrous material. Canvas is the primary raw material used in the manufacturing of canvas products. Fiber processing for canvas is similar to lighter textile processing but due to denser yarn count spinning and weaving machines are stronger and heavier and they operate at comparatively low speeds. Operations including mercerizing, washing, bleaching, and dyeing are similar to lighter textiles. Canvas products are widely used in manufacturing tent & awnings, sails and boat covers, bags, apparel, military clothing, and canvas frames. Tent and awnings manufacturing industries accounted for the largest market share for canvas products owing to large scale use of canvas in the manufacturing of tents, awnings, and sunshade. Furthermore, tents & awnings is expected to witness the highest growth rate owing to the growing demand from emerging economies.
Canvas products are widely used in manufacturing enclosures, screens, patio covers, roll down curtains owing to their hard-wearing quality and water-resistant capabilities. A significant share of market demand for canvas products is accounted for by artists and painters owing to the use of canvas for oil and acrylic painting. The footwear industry contributed a significant market share for canvas products owing to large scale use of canvas in the manufacturing of shoes which are easy on maintenance and involves lesser production cost. Bag manufacturing industry contributed a significant market share for canvas products owing to large scale use of canvas in manufacturing backpacks and handbags which can offer sturdiness. The shipping industry contributed a significant market share for canvas products owing to large scale use of canvas in manufacturing sails and boat covers. Increasing use of canvas in apparels particularly in military clothing owing to its sturdiness is expected to augment global market growth. Other niche application of canvas products includes the use of canvas in manufacturing tarpaulin, wagon covers, drill rig curtains, saddlebags, generator cover, swimming pool covers, and golf cart enclosures. However, the shifting of artists from canvas to better substitutes including glass, metal, and cardboard is expected to pose a major challenge to the growth of canvas products over the forecast period. Deteriorating primer coating in canvas products owing to UV rays exposure reduces its quality which is likely to pose as a major challenge for the growth of the global canvas product market.
Asia Pacific accounted for the largest market share for canvas products owing to large scale production of canvas coupled with abundant availability of cotton in rising economies including India and China. In addition, growth in industries including apparel, footwear, bags, tarpaulin, and tent is expected to propel the market growth in the region over the forecast period. North America contributed to a significant market share of canvas products owing to growth in market demand from awnings and shipping industries. Europe contributed to significant market share owing to the demand for canvas from the shipping industry in the region. However, Europe is expected to witness sluggish growth rate over the forecast period due to unfavorable economic conditions. Africa is expected to witness significant growth owing to growing infrastructure development in Nigeria and South Africa is expected to augment canvas products market growth. Key players involved in canvas product market include Norseman Inc., Carolina Covertech , The Carnegie Textile Co., Converse, Ehmke Manufacturing Co., Inc., Master Tool Co., Inc., Isotech, Inc., American Tourister, Gosport Manufacturing Co., Inc., American Stitchco, Inc., A. Smith & Son, Inc., Kastelic Canvas and Avio Tech, Ltd.
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The shortage in supply of raw materials from Chinese manufacturers has resulted in a severe demand-supply gap. The manufacturers are further expected to be stranded on raw material orders owing to the logistics industry being significantly impacted due to lockdown amid COVID-19. However, the producers are expected to move away from China aiming to reduce the future risks that would affect the business and to reduce the manufacturers' cluster in a single country in order to smoothen the supply chain. The report will account for Covid19 as a key market contributor.