Carp Market Size, Share & Trends Analysis Report By Species (Grass, Silver, Common, Bighead), By Form (Frozen, Canned), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Store), By Region, And Segment Forecasts, 2025 - 2030

Carp Market Size & Trends

The global carp market size was valued at USD 114.11 billion in 2024 and is expected to grow at a CAGR of 5.1% from 2025 to 2030. The increasing demand and consumption of fish products is expected to promote market growth over the forecast period. The rising health concerns toward premature skin aging, bone health, and the high prevalence of cardiovascular diseases are accelerating the demand for fish around the globe. In addition to this, the growing awareness about the health benefits of carp in reducing the risk of chronic diseases and balancing hormone levels is further expected to propel the market growth during the forecast period. Furthermore, changing lifestyles, rapid urbanization, and rising preference for healthy foods have projected market growth during the forecast period.

Moreover, the increasing demand for protein-rich diets instead of high-calorie food products from consumers is accelerating the demand for carp fish food products. Fish food is a low-fat source of protein, which is used for muscle building, and contains vitamins, iron, omega-3 fatty acids, and B-12, which are anticipating the growth of the market. According to the Food and Agriculture Organization (FAO), global fish food consumption has increased at a growth rate significantly above that of world population growth. This may accelerate market growth during the forecast period.

The consumption of carp fish products is driven by technological development and advancement in the cold chain, shipping, and distribution channels and an increase in the production of fish products worldwide. In addition to this, the global market is majorly driven by the growing number of fish trade activities and the expanding aquaculture sector worldwide. Moreover, the growing demand for processed and packaged food is also accelerating market growth during the forecast period.

The growing aquaculture sector in developing economies like China, India, and Indonesia is the major driving force of the market. In addition to this, the carp aquaculture market has been witnessing growth due to factors such as growing urbanization and increasing disposable income, which led to a rise in the consumption of protein-rich meat. The growing demand for premium-quality food products due to freshness, diversity of the products, and convenience for food safety are expected to boost market growth during the forecast period.

Species Insights

The grass segment accounted for the largest share of 20.5% in 2024. The rising popularity of grass-fish food due to growing awareness about health consciousness among consumers has projected market growth in the forecast period. In addition to this, the increasing demand for fish products due to the consumption of these products will reduce the risk of chronic diseases. Moreover, increasing consumption and production of grass products in developing economies like India, China, and Indonesia is propelling the growth of this segment.

The common carp segment is projected to grow at a CAGR of 5.6% from 2025 to 2030. The common is an important source of sustainable seafood coupled with safe and nutritious fish for consumers is propelling market growth. The increasing demand for common is due to valuable protein sources for human consumption, which has projected the growth of this segment in the forecast period. Moreover, the growing consumption of silver carp due to the increasing expansion of the aquaculture sector across the globe is further accelerating the market growth.

Form Insights

Frozen carp accounted for the largest market share of 55.2% in 2024. The increasing demand for processed and packaged seafood worldwide has driven market growth over the last few years. Furthermore, consumer preference for seafood rich in protein has significantly increased the demand for frozen carp. Moreover, the growing working population worldwide is expected to accelerate market growth during the forecast period.

The canned carp segment is projected to grow at a CAGR of 5.5% from 2025 to 2030. This growth is mainly due to the increasing consumption of carp seafood, which has several health benefits, such as reducing the risk of chronic diseases. In addition to this, consumers' continuously changing lifestyles and busy life schedules are demanding processed seafood like canned carp, which, in turn, is gaining popularity among consumers, thus leading to market growth.

Distribution Channel Insights

Carp sales through hypermarkets and supermarkets accounted for the largest share of 41.7% in 2024. Suppliers of carp products use the traditional retail channel for sales through word-of-mouth publicity, advertising, and marketing. Increasingly, consumers prefer hypermarkets and supermarkets when purchasing goods, groceries, and seafood, as they can physically verify the quality of the products on display. Hypermarkets and supermarket channels are expected to remain dominant in the forecast period due to improved distribution channel networks across the globe.

The online sales of carp are projected to grow at a CAGR of 6.1% from 2025 to 2030. Due to the internet penetration rate, consumers are increasingly adopting the e-commerce sector to shop for food and essential products, which has witnessed lucrative growth in recent years. Several carp suppliers are offering products on their websites and e-commerce platforms, which have projected market growth during the forecast period.

Regional Insights

North America carp market accounted for a share of 8.2% of the global revenue in 2024. The North American market is relatively niche compared to more prominent seafood categories such as salmon or tilapia. Demand is primarily driven by immigrant communities with a preference for traditional recipes, particularly in the United States. However, sustainable farming practices and environmental concerns related to carp’s impact on local ecosystems are influencing the market. U.S. carp farming is often focused on controlling invasive species, making commercial production less prevalent. Still, there is growing interest in developing carp as a protein alternative due to its efficient feed conversion ratio. 

U.S. Carp Market Trends

The carp market in the U.S. is projected to grow at a CAGR of 5.0% from 2025 to 2030. The U.S. market is primarily segmented into two wild-caught invasive species and niche aquaculture. Carp, particularly species like Asian carp, is considered an invasive species in many U.S. waterways, which has led to state and federal initiatives to control its spread. Despite these concerns, there are efforts to commercialize carp as a sustainable seafood option. Organizations are exploring value-added products, such as fish patties and fillets, to improve carp’s market acceptance and provide economic incentives for controlling its population.

Europe Carp Market Trends

The carp market in Europe is projected to grow at a CAGR of 5.3% from 2025 to 2030. European Union regulations on aquaculture and the promotion of sustainable fishing practices have affected production trends. Carp farming is highly localized and often integrated with environmental conservation programs, making it a distinctive market within the region. Growth opportunities exist in developing value-added products to appeal to broader consumer bases.

The U.K. carp market accounted for a share of 13.6% of Europe's revenue in 2024. The U.K. imports a limited volume of carp from Eastern Europe to meet the demand for traditional dishes. Recreational fishing also plays a significant role, as carp is a popular species for sport fishing. Despite low consumer demand for carp as a food product, there are opportunities to develop the market through sustainable aquaculture practices and culinary education, which could position it as a unique offering.

The carp market in Germany is projected to grow at a CAGR of 4.9% from 2025 to 2030. The market for carp in Germany is primarily domestic, with a focus on fresh and locally farmed products. Sustainable and organic certifications are becoming increasingly important, reflecting consumer preferences for high-quality, ethically produced food. Although the overall consumption of carp is modest compared to other fish types, it remains a vital part of the regional cuisine, providing stability to the market.

Asia Pacific Carp Market Trends

The carp market in Asia Pacific accounted for a share of 63.6% of the global revenue in 2024. The Asia Pacific is the largest and most dynamic region for carp production and consumption. China dominates the market, contributing the highest production volumes globally, with carp being a staple protein source. Traditional consumption patterns in countries like Vietnam, India, and Japan also drive substantial demand. In this region, carp are often cultured in polyculture systems alongside other fish species, maximizing resource use and productivity. Increasing population and rising disposable incomes are expected to strengthen the market in the coming years further.

China carp market accounted for a share of 28.3% of the Asia Pacific market in 2024. Carp is a traditional and culturally significant food source in China, consumed widely across various cuisines and festive occasions. The market is characterized by intensive farming systems, including advanced breeding techniques and genetic improvements to optimize growth rates and disease resistance. Domestic demand is expected to remain robust, driven by the population’s preference for carp’s mild flavor and versatility in cooking.

The carp market in Japan is projected to grow at a CAGR of 6.2% from 2025 to 2030. Japan’s carp market is relatively small compared to its seafood-dominant diet, but carp holds cultural significance in specific regions. Koi, a variant of carp, is highly prized as an ornamental fish rather than for consumption. Edible carp, however, is used in some regional dishes, particularly in the western regions of Japan. There is a niche market for high-quality carp used in specialty dishes, reflecting the Japanese consumer’s appreciation for locally sourced and premium seafood. Aquaculture techniques in Japan are focused on maintaining the health and quality of the fish.

Central And South America Carp Market Trends

The carp market in Central and South America is projected to grow at a CAGR of 5.3% from 2025 to 2030. Carp is not a traditional part of the local diet, and most of the demand comes from immigrant communities. Brazil, as the region’s largest economy, shows potential for growth in carp farming due to favorable climatic conditions and expanding aquaculture infrastructure. However, the market remains underdeveloped, with limited investment and technological adoption. Efforts to introduce carp as a sustainable and low-cost protein option could boost its market share.

Middle East & Africa Carp Market Trends

The carp market in the Middle East & Africa is projected to grow at a CAGR of 5.0% from 2025 to 2030. Carp is a popular species in freshwater aquaculture, especially in rural areas, due to its adaptability and ease of farming. The market is primarily driven by local consumption rather than exports, and carp is viewed as an affordable source of protein. In the Gulf countries, the demand is lower, but growing health consciousness and interest in alternative protein sources could create new opportunities for carp products.

Key Carp Company Insights

The competitive landscape in the carp market is characterized by a mix of established players and emerging brands, each vying for market share through innovative products and marketing strategies. Major companies focus on breeding and distributing various carp species, such as common carp and koi, while emphasizing sustainable practices to appeal to environmentally conscious consumers.

The market is also influenced by regional players who cater to local preferences and specific environmental conditions, providing a diverse range of products from live fish to value-added items like processed carp products. Additionally, the rise of online platforms has transformed distribution channels, enabling smaller producers to reach wider audiences. Competition is further intensified by fluctuating demand driven by recreational fishing trends, cultural significance, and culinary interest, leading companies to adopt adaptive pricing strategies and enhance customer engagement to differentiate their offerings in this dynamic market.

Recent Developments

• In August 2024, the construction of two fish processing plants started in the Alamedin and Sokuluk districts of the Chui region, as announced by the press service of Kyrgyzstan's Ministry of Water Resources, Agriculture, and Processing Industry. One of the plants is being established by Salikh LTD in Leninskoye village, Alamedin district. It is expected to produce up to 3,000 tons of processed fish and up to 8,000 kilograms of black sturgeon caviar. The project’s total cost is estimated at USD 4.4 Million.

Carp Market Report Scope

Global Carp Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global carp market report on the basis of species, form, distribution channel, and region.

• Species Outlook (Revenue, USD Million, 2018 - 2030)

  • Grass

  • Silver

  • Common

  • Bighead

  • Catla

  • Others

• Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Frozen

  • Canned

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets and Supermarkets

  • Convenience Store

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • Spain

    • Italy

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Indonesia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa