GVR Report cover Carpet & Rug Shampoo Market Size, Share & Trends Report

Carpet & Rug Shampoo Market Size, Share & Trends Analysis Report By End Use (Commercial, Residential), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-105-4
  • Number of Pages: 110
  • Format: Electronic (PDF)

Industry Insights

The global carpet and rug shampoo market size was estimated at USD 51 million in 2018 and is anticipated to expand at a CAGR of 3.4% during the forecast period. Increasing demand for carpets in commercial sectors like office spaces is the major factor influencing the growth. The client base for this market majorly involves hotels, restaurants and corporate offices.

Growing demand from hospitality industry is anticipated to propel the demand for cleaning services, which in turn, is expected to drive the demand for the shampoos and other cleaning products. The hospitality sector in Qatar is expected to get a boost by 2022 due to the FIFA World Cup, which is expected to fuel the demand for carpets and rugs in the country. Rise in construction industry, especially across the developing countries is expected to create growth opportunities for the market over the forecast period.

U.S. carpet & rug shampoo market

In addition, as a part of the sustainability trend, many manufacturers are introducing products made using eco-friendly and green ingredients. Such ingredients coupled with attractive packaging and marketing campaigns is expected to boost the product demand in near future. Many macro-economic factors such as growth in home décor and construction of office and retail spaces is expected to increase the adoption of carpet and rug shampoos. Moreover, manufacturers are also focusing on building contractual alliances with the food service and hospitality industries for cleaning services/equipment. This is expected to generate substantial revenue for the market.

Carpets and rugs are usually used to keep the floor clean and dust-free. Increasing hectic lifestyle of consumers does not leave them time to opt for cleaning their premises by themselves or opting for cleaning services at home. By purchasing these products, consumers are inclined to saving time, cost, and effort spent on keeping their floors clean. Using carpets also prevents minor accidents and injuries caused due to slipping or falling. These factors are expected to drive the market growth in residential places, which in turn is projected to drive the overall demand for cleaning products.

However, these shampoos are known to leave foam residues if not washed properly. They can leave the carpet sticky and may damage the fabric. This factor is anticipated to restrain the growth of the market during the forecast period. Moreover, the innovation of carpet tiles and its increasing usage is expected to hamper the growth of the carpet market, restraining the demand for shampoos over the forecast period.

Distribution Channel Insights

Offline channel was the major distribution channel adopted by the key manufacturers. Moreover, marketing campaigns are focused on providing a practical demo of the products to customers to boost sales. Another trend observed in the offline distribution channel is attractive packaging. Manufacturers are focusing on boosting sales by adopting innovative packaging techniques and product placement strategies in hypermarkets. Additionally, manufacturers are focusing on retail channel to increase product penetration across the globe to drive sales. This is anticipated to fuel the segment growth in near future.

However, with the rapid growth of e-commerce and digitalization, online distribution channel is expected to witness a significant CAGR of 4.6% from 2019 to 2025. China is the major country that has rapidly adopted e-commerce and online distribution. Manufacturers and distributors prefer this mode of distribution as it reduces storage and inventory costs. Even production is controlled depending on the demand. This reduces production cost and helps them understand consumer preference. Moreover, via online distribution, consumers can review the product as well as provide feedback immediately.

End-Use Insights

Carpets and rugs are majorly used in retail and office spaces, hence, commercial sector occupied the largest market share of approximately 55.4% in 2018. Rapid urbanization and an increase in the construction industry have increased the demand for carpets and rugs. Moreover, carpets also reduce the risk of slipping and prevent floor damages. Carpet also serves as a cost-effective way to provide the office space an elegant look as it does not require any heavy installation and can be changed easily.

Hospitality and automotive industries are the major consumer of carpets. Apart from these factors, many commercial spaces have contractual alliances with cleaning product manufacturers and service providers. The cleaning service providers are usually companies that also manufacture cleaning equipment. Cleaning equipment contains a compartment to directly infuse cleaning solutions or shampoos. This is expected to drive demand for shampoo products as it does not require separate washing and can be used directly with the cleaning machine. Additionally, large commercial spaces use long carpets and require regular maintenance.

Global carpet & rug shampoo market

The residential application of shampoos is limited to washing of rugs. Carpets are seen in luxury residential places like bungalows and mansions. However, increase in the disposable income along with hectic lifestyle of the consumers is expected to fuel the demand for carpets service market, which is expected to have positive impact on demand for the rug shampoos in the next seven years. Moreover, consumers prefer cleaning products which can act as stain removers, natural surfactants, and have a pleasant fragrance. Carpet shampoos are such products which can satisfy these multiple needs with a single chemical formulation.

Manufacturers are focusing on bottles and packages that can directly be used with household cleaning machines to attract residential customers. This is expected to drive product demand in this sector. Availability of rugs and carpets with various intricate designs, especially in the developing economies is anticipated to drive the product demand. In home settings, rugs are increasingly being used in living rooms, bedrooms, under coffee tables, and outside bathroom doors to prevent scratches on the floor or slipping. Increasing adoption of rugs in residential sector is anticipated to propel the demand for shampoos in near future.

Regional Insights

In terms of revenue, North America held 51.6% of market share in 2018. Increasing use of carpets to enhance aesthetic appeal of the homes is anticipated to drive the regional demand. Growing construction of commercial and residential infrastructure is anticipated to drive the demand. Furthermore, presence of key manufacturing and carpet cleaning service providers is expected to drive regional market growth.

Additionally, rise in consumer awareness regarding the maintenance of carpets using cleaning products like shampoos to minimize allergens and dust settling is expected to fuel market growth. However, disadvantages of using a shampoo, such as stickiness and foam residues post wash is expected to hamper the growth.

Asia Pacific is expected to witness the fastest CAGR of 4.3% owing to increasing usage of carpets in commercial office spaces. Residential sector is the major revenue contributor owing to a high adoption rate. Due to growing population and rapid urbanization, construction activities have witness substantial growth. Moreover, increasing spending on home and office décor and availability of numerous design choices is expected to fuel the product consumption, driving the demand for cleaning products. Manufacturers are adopting strategies to make consumers aware of cleaning products as well as to strengthen their market position. This is anticipated to propel regional growth.

Germany and the U.K. held significant market share in Europe. These two regions are expected to showcase the fastest adoption of cleaning products over the forecast period, owing to increasing automotive industry. Variety of rugs are used in cars to prevent spoiling of car interiors. This is expected to drive the demand for shampoo products. The other regions are majorly untapped due to very little growth of carpet market in these regions.

Carpet & Rug Shampoo Market Share Insights

The global market is highly competitive with the presence of many key manufacturers like Bissell Inc.; The Clorox Company; Bio-Kleen; and Rug Doctor. In spite of the presence of major manufacturers in Asia Pacific, the market revenue was majorly driven by the U.S. In the developed countries, use of carpets and maintenance services is more in the commercial sector. Additionally, there are strict regulations regarding the chemical formulation of cleaning products in these countries. This may pose a risk to the market in these regions.

Manufacturers are focusing on Asia Pacific and Central and South America due to rapid urbanization, increasing population, and rise in disposable incomes. Additionally, manufacturers are focusing on product innovation by using eco-friendly and green ingredients for manufacturing carpet cleaning shampoos. Use of various fragrances and attractive packaging is anticipated to further fuel the product demand.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Germany, U.K., China, India

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global carpet and rug shampoo market report on the basis of end-use, distribution channel, and region:

  • End-Use Outlook (Revenue, USD Million, 2015 - 2025)

    • Commercial

    • Residential

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

    • Middle East & Africa

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