Caviar Market Size, Share & Trends Analysis Report By Product (Sevruga, Osetra), By Form (Fresh, Dried, Preserved & Frozen), By Application (Restaurants, Household), And Segment Forecasts, 2019 - 2025

Report Overview

The global caviar market size was valued at USD 276.2 million in 2018. Rising awareness regarding health benefits offered by caviar and its widespread applications in the food industry are the key factors driving the market. In addition, increasing per capita income in developing economies, including China, India, Brazil, and Mexico, is enabling consumers to raise their spending on caviar and related products.

Over the past few years, increasing penetration of fishing companies in the market in order to meet the growing consumer demand has impacted the market growth positively. Caviar is mostly a luxury food item and is consumed as an appetizer. Nevertheless, inexpensive caviar is widely prevalent in the market and is mostly consumed by beginners to acquire a taste for it. It has a less intense fishy taste and is darker in color.

Caviar is known to be rich in omega-3 fatty acids, selenium, B12 vitamin, and it can be used to control impotency. Due to this, pharmaceutical companies are drawing demand for caviar and its different product extracts in preparation of capsules, tablets, and liquid forms of medicines for consumers to overcome their deficiencies. These factors have considerably increased the demand for the product, thereby driving the market in coming years. The method in which the female fish is stunned and the ovaries are extracted to collect the eggs without killing the fish is gaining popularity and is probably one of the reasons for the market growth.

Asia Pacific is leading the market owing to high demand for sevruga, osetra, salmon, and sushi among consumers. Factors like increasing spending power and awareness regarding associated health benefits have augmented the demand for caviar variants in the region. Europe has also emerged as one of the major regional markets due to shifting consumer preference towards these products. Perception of caviar as a luxury item and developed economies are expected to drive the market in North America. Moreover, growing cases of obesity and diabetes in U.S. are driving consumers to opt for such nutrient rich food alternatives.

Product Insights

Sevruga accounted for more than 25.0% of the global revenue in 2018. These caviar species are preferred by consumers on account of their outstanding texture and flavor. Furthermore, the low price of these species as compared to osetra and salmon is expected to remain favorable for the segment growth in the near future.

Osetra was valued at USD 72.1 million in 2018. These products are available in black, blue, yellow, and green colors. The luxurious delicacy and premium cost associated with these species are projected to prompt their use among high income consumers.

Form Insights

Freshly captured caviar accounted for the largest market share in 2018 and was valued at USD 114.9 million. Dried caviar is the fastest growing form of caviar, expanding at a CAGR of 9.1% from 2019 to 2025. Rising applications of dried caviar powder by fine dining lovers and its usage as seasoning or to sprinkle on scrambled eggs, potatoes, pasta, and seafood are the key factors boosting the segment growth.

The transportation cost involved in fresh and dried forms is less as compared to preserved and frozen caviar. Preserved and frozen caviar requires extra maintenance in comparison with other two forms. This segment is estimated to expand at a CAGR of 8.4% from 2019 to 2025.

Application Insights

Based on the application of the product, the market is categorized into restaurants and household. Caviar is widely used in restaurants to improve the taste of different food items and add nutrition to them. In light of this, restaurants dominated the market and generated a revenue of USD 205.2 million in 2018. Consumers prefer the product served by chefs at the restaurants who have expertise in preparing caviar delicacies, thus driving the segment. In Germany, restaurants account for a significant share of the consumption and in 2018, the application segment held more than 70.0% of the German market.

Use of caviar in cosmetic products and health supplements is the latest trend in the market, a factor that is likely to drive it demand in non-F&B applications. Manufacturers are taking efforts to meet increasing consumer demand for products with required specifications. The household application segment is slated to exhibit the highest CAGR of 9.3% during the forecast period.

Regional Insights

As of 2018, Asia Pacific dominated the market, accounting for 30.4% of the overall revenue. Demand for sevruga, osetra, salmon, and sushi has increased significantly and pushed the industry forward in this region over years. Xiamen Qilei Industrial Co., Ltd., Jiamusi Import and Export Corp. China, and Azuma Trading Co., Ltd. are some of the leading producers of this product in the market. Health benefits associated with the product, improving spending power of the consumers, and expansion of distribution channel has raised the demand for different product variants in this region.

In Japan, Miyazaki, the largest producer of beef and pork, began studying sturgeon farming with the hope that the mild spring waters of Miyazaki will be an ideal spot for caviar production without harming the aquaculture. In Asia Pacific, China held the largest market share of more than 35.0% in 2018.

Europe holds a significant share in the industry. Key markets of this region include France, Germany, U.K., Italy, and Spain. Increasing revenue of this industry is attracting new foreign investors in these economies, which has enhanced the R&D sector of this industry. Moreover, high spending power of the consumers is driving the market in this region. Over the past few years, consumer preference is shifting towards these products due to rising concerns pertaining to deficiencies of essential vitamins and nutrients that might occur from the lack of improper food.

North America is expected to witness growth with a CAGR of 8.9% from 2019 to 2025. Factors including high purchasing power of consumers, developed economies, and perception of caviar as a luxury item are expected to propel the growth of market in this region. In U.S., many people are suffering from obesity and diabetes. Caviar pate is a rich source of nutrients like vitamins and phosphorous, and intake of these nutrients helps in treating diabetes and obesity, thereby driving the product demand in this region. Presence of leading companies such as Caviar.US and California Caviar Company is also boosting the market growth.

Key Companies & Market Share Insights

Major players operating in the market are The Caviar Co., DELICATESSEN SNAILEX S.R.O., AMANGUL TULBERGEN, Sepehr Dad Caviar GmbH, CAVIAR BLANC, and LABEYRIE. The profitability aspects and rising demand from consumers to compensate for their nutrient deficiencies are likely to attract new players.

Product innovation, along with alliances with distributors located in developing economies like China and India, is projected to provide the competitive edge to the manufacturers in the near future. For instance, La Prairie launched a new product called White Caviar Illuminating Pearl Infusion for glowing and moisturized skin.

Caviar Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global caviar market report on the basis of product, form, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Sevruga

  • Osetra

  • Salmon

  • Sushi

  • Others

• Form Outlook (Revenue, USD Million, 2015 - 2025)

  • Fresh

  • Dried

  • Preserved & Frozen

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Restaurants

  • Household

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa