Ceramic ware includes products made of ceramic. Ceramic products mostly include kitchen appliances including dinner sets, cups, jars and bathroom fittings such wash basin and cistern etc. Ceramics are nonmetallic, inorganic, crystalline and amorphous in nature and are produced by the action of heat which is then followed by cooling process. Growth of major end use industries such as construction/infrastructure mainly in Asian countries such as India and China is expected to remain a key driving factor for the market. In addition, growing consumer awareness towards hygiene coupled with government initiatives for developing hygienic infrastructure is also expected to drive the market over the next six years. However, high technological cost coupled with environmental hazards associated with these products is expected to remain a key challenge for industry participants.
Major companies operating in the global market generally use two prominent technologies namely slip casting and pressure casting to develop ceramic ware products. Slip casting is the most widely used technology for manufacturing ceramic ware products, globally. However, increasing market penetration of pressure casting technology is expected to have a huge impact on its market growth.
Asia Pacific leads the overall production of ceramic ware products and accounted for the maximum share in the global market. Manufacturers from west have been shifting their manufacturing bases to low cost regions such as China and India on account of cheap labor and government support to increase flow of FDI. Asia Pacific along with being the largest producer of ceramic ware is also one of the largest consumers for such products. Developed regions such as North America and Western Europe are mature markets for ceramic ware and are expected grow at a relatively lower growth rate.
Global market for ceramic ware is led by top multinational corporations which are have huge geographic footprints across the globe. Some of the leading players operating in the global market include Cello, Tata Ceramic, Kajaria Ceramic, American Standard, Corona Organization, Ideal Standard International, Lixil Corporation, Kohler Co., Duratex SA and Roca Saniario SA among others. However, presence of large unorganized market mainly in China and India pose constant threat to these manufacturers in terms of their quality and price offerings.
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