The global cervical pillows market size was valued at USD 4.4 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.1% from 2023 to 2030. The growing prevalence of neck pain, rising healthcare spending, increasing disposable income, increasing neck and spinal health awareness, and technological advancements facilitating speedy recovery are among the key trends stimulating market growth. According to OECD Health Statistics 2022, the health expenditure in the 20 OECD countries increased by around 6% in 2021.
At present, neck pain is one of the most common ailments which can persist over days or even years. Since the neck is coordinated with the spine, nerves, and muscles, after a significant period, it can cause pain in the head, shoulders, and arms as well. Moreover, if neck pain remains untreated, it is poised to become chronic. According to a factsheet published by the World Health Organization in July 2022, approximately 222 million cases of neck pain were prevalent globally. This increased prevalence of neck pain is likely to boost the growth of this market.
A large percentage of the global population suffers from health problems due to an unhealthy lifestyle. Cervical pain is caused by improper posture while sitting, stress & tension in the neck due to long working hours, excessive usage of electronic gadgets, and the use of unsuitable pillows while sleeping. If neglected, the cervical pain can worsen further and result in neckline stress, spondylosis, disc sickness, and herniated disc.
Moreover, the COVID-19 pandemic has brought significant changes in people’s lifestyles. Since people were forced to stay at their homes and work remotely, it led to reduced physical activity and a consequent increase in musculoskeletal-specific pain in a large portion of the population. For instance, according to a study published by the National Library of Medicine in April 2022, the rate of musculoskeletal-specific pain increased to 82.5% during the COVID-19 pandemic from 40.7% of pre-pandemic rate and has remained at 55.1% even after the pandemic. Moreover, a study published by the International Journal of Health Sciences and Research in February 2021 suggests, around 42.9% of computer users working from home experienced pain in the neck and upper back region during the COVID-19 pandemic. This increasing prevalence of neck pain is expected to further drive the demand for cervical pillows.
In addition, people are able to access better healthcare facilities and treatments owing to rising disposable income. According to the Statistics News Release by OECD in February 2023, the household disposable income per capita in the UK increased by 9.0% in nominal terms between Q4 2019 and Q3 2022. The increase in disposable income can improve people’s accessibility to treatment and add to the growth of the cervical pillow market during the forecast period.
The market is segmented into standard, roll, and water-based cervical pillows. The standard cervical pillow segment accounted for the largest revenue share in 2022 as they help relax tense muscles and lead to better sleep. These pillows have foam cushioning and are also offered in different designs to cater to the needs of a wide range of patients, which is driving the market demand for this segment. For instance, the Omni Cervical Relief Pillow, developed by Custom Craftworks, Inc., offers a contoured design that helps ease cervical pain and relaxes the head, neck, and back.
The water-based cervical pillow segment is expected to grow at the fastest CAGR during the forecast period owing to its effectiveness in treating neck injury. These pillows help in reducing the intensity of pain, provide relief, and improve the quality of sleep. Moreover, the technological advancement in this segment is leading to the launch of more advanced and innovative products, such as The Water Pillow by Mediflow, which comes with an adjustable water base support that helps it align with the weight of the patient’s head and neck. The increase in the prevalence of neck pain and technological advancements are likely to expand the demand for water-based cervical pillows.
Based on function, the market is segmented into displacement and support functions. The support function segment accounted for the largest revenue share of around 63.3% in 2022. Cervical pillows can help in providing relief from discomfort caused by neck pain. They enhance support and help in relaxing the neck, head, and shoulders. Support pillows are useful in providing long-term aid which is driving the demand for cervical pillows.
The displacement segment is estimated to register the fastest CAGR of 4.5% over the forecast period from 2023 to 2030. The increase in the cases of neck stiffness and sprains in neck muscles is driving the growth of this market. These pillows are used in case of injuries such as ligament sprain, spondylosis, and slip disc and are designed to adjust to the length of the neck, height, body weight, and sleep position. According to a study published by the National Library of Medicine, 95% of the population aged 65 and above is likely to have spondylosis. An increasing proportion of the geriatric population which is more likely to suffer from spondylosis is expected to drive the growth of this segment.
North America dominated the market and accounted for the largest revenue share of 42.8% in 2022. This growth can be attributed to increasing working hours, which leads to stress on the neck and improper sitting position, coupled with the growing usage of electronic gadgets. The rising prevalence of neck pain, high disposable income, and increased access to healthcare facilities also stir up the demand for cervical pillows in this region.
Asia Pacific is expected to grow at the fastest CAGR of 5.2% during the forecast period. The growing prevalence of chronic neck pain owing to long working hours, the usage of incorrect pillows, and poor sitting postures are some of the primary growth stimulants for this regional market. In addition, surging demand for quality healthcare services to meet unmet medical needs, a large population base, and an increase in healthcare expenditure are expected to surge the market demand for cervical pillows in this region.
The key players in the market are adopting several competitive and market penetration strategies, such as attractive service contracts, specialized product offerings, and mergers & acquisitions, to maintain their position in the market. For instance, Malouf launched scented pillows with aromatherapy to enhance sleep quality. Similarly, in 2020, FXI announced a merger with Innocor to enhance its product portfolio and offer a wide range of comfort technology solutions.
In October 2021, Osteo launched the Contour memory foam pillow and Button cervical pillow, the latest in soft and supportive cervical pillows that provide. The following are some of the major participants in the global cervical pillows market:
Market size value in 2023
USD 4.6 billion
Revenue forecast in 2030
USD 6.1 billion
CAGR of 4.1% from 2023 to 2030
Base year for estimation
2018 - 2021
2023 - 2030
Revenue in USD million/billion, and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Type, function, region
North America; Europe; Asia Pacific; Latin America; MEA
U.S.; Canada; UK; Germany; France; Italy; Spain; Denmark; Sweden; Norway; Japan; China; India; Australia; South Korea; Thailand; Brazil; Mexico; Argentina; Saudi Arabia; South Africa ;UAE; Kuwait
Key companies profiled
Mediflow USA.; Coop, Malouf.; Snuggle-Pedic;Innocor, Inc; Comfort Craftworks.
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cervical pillows market report based on type, function, and region:
Type Outlook (Revenue, USD Million, 2018 - 2030)
Function Outlook (Revenue, USD Million, 2018 - 2030)
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East and Africa
b. Some key players operating in the cervical pillows market include Mediflow, Coop Home Goods, Custom Craftworks, Malouf, Snuggle Pedic, and Innocor, Inc.
b. Key factors that are driving the market growth include the growing prevalence of neck pain, rising healthcare spending, and increasing disposable income.
b. The global cervical pillows market size was estimated at USD 4.4 billion in 2022 and is expected to reach USD 4.6 billion in 2023.
b. The global cervical pillows market is expected to grow at a compound annual growth rate of 4.1% from 2023 to 2030 to reach USD 6.1 billion by 2030.
b. North America dominated the cervical pillows market with a share of 42.8% in 2022. This is attributable to rising increasing office working hours, which leads to stress on the neck and improper sitting position, coupled with growing usage of electronic gadgets.
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