GVR Report cover Cervical Pillows Market Size, Share & Trends Report

Cervical Pillows Market Size, Share & Trends Analysis Report By Type (Standard, Roll, Water-based), By Function (Displacement, Support), By Region (North America, Europe, APAC, LatAM, MEA), And Segment Forecasts, 2018 - 2025

  • Report ID: GVR-2-68038-506-9
  • Number of Pages: 71
  • Format: Electronic (PDF)
  • Historical Range: 2014 - 2015
  • Industry: Healthcare

Report Overview

The global cervical pillows market size was valued at USD 3.24 billion in 2016. It is projected to progress at a CAGR of 5.10% during the forecast period. Growing prevalence of neck pain, rising healthcare spending, and increasing disposable income are among the key trends stimulating market growth.

U.S. cervical pillows market size

At present, neck pain is one of the most common ailments. The neck is coordinated with the spine, nerves, and muscles. When neck pain persists for a significant period, it may result in pain in the head, shoulders, and arms. Besides, if neck pain remains untreated, it is poised to become chronic. According to statistics published by the National Center for Biotechnology Information, in early 2017, about 20.3% of the world population suffered from neck pain.

A large percentage of the global population suffers from health problems due to an unhealthy lifestyle. Cervical pain is caused by improper posture while sitting, stress & tension on the neck due to long working hours, excessive usage of electronic gadgets, and the use of unsuitable pillows while sleeping. If cervical pain remains untreated, the condition may worsen and result in neckline stress, disc sickness, herniated disc, and spondylosis.

In addition, people are able to access better healthcare facilities and treatments owing to rising disposable income. According to the Office for National Statistics 2016, disposable income in the U.K. increased by 2.2% since 2015, and this has boosted healthcare spending. The overall healthcare spending increased to 4.6% in 2015, according to statistics by Consumer News and Business Channel (CNBC).

Type Insights

On the basis of type, the market is segmented into standard, roll, and water-based. The standard segment represented the dominant share of just over 39.0% in 2016. Standard cervical pillows offer different designs for the best fit. For instance, Omni Cervical Relief Pillow by Custom Craftworks, Inc. provides a contoured design that helps in reducing cervical pain as well as relaxing the head, shoulders, and back.

Demand for water-based cervical pillows is anticipated to gain momentum over the forecast period owing to their soothing effect in case of a neck injury. They help reduce pain intensity, provide pain relief, and improve the quality of sleep. With the increase in the prevalence of neck pain, the demand for water-based cervical pillows is likely to grow rapidly.

Function Insights

On the basis of function, the cervical pillows market has been bifurcated into displacement and support. Support cervical pillows accounted for the largest share in 2016. According to data published by RehabMart in June 2017, about 65.0% of the U.S. population aged 18 to 34 years was found to suffer from neck pain in 2016. Cervical pillows can help in providing relief from discomfort caused by neck pain. They enhance support and help in relaxing the neck, head, and shoulders. Support pillows are useful in providing long-term aid.

The displacement pillows segment is estimated to be the fastest-growing over the forecast period. Mounting cases of neck stiffness and sprain in neck muscles are propelling the growth of the segment. These pillows are used in case of injuries such as ligament sprain, spondylosis, and slip disc. They are designed considering the length of the neck, height, body weight, and sleep position.

Regional Insights

North America dominated the market in 2016. This can be attributed to increasing working hours, which leads to stress on the neck and improper sitting position, coupled with the growing usage of electronic gadgets. Rising prevalence of neck pain and high disposable income are also stirring up the demand for cervical pillows in this region.

Global cervical pillows market share

The Asia Pacific is expected to be the most promising region during the forecast period. The growing prevalence of chronic neck pain due to the usage of incorrect pillows, long working hours, and poor sitting postures are some of the primary growth stimulants for the regional market. In addition, surging demand for quality healthcare services to meet significant unmet needs, a wide population base, and increasing healthcare spending is translating into greater sales of cervical pillows in APAC.

Cervical Pillows Market Share Insights

Some of the key players in the market are Mediflow; Coop Home Goods; Custom Craftworks; Malouf; Snuggle Pedic; and Innocor, Inc. These players are adopting several competitive and market penetration strategies, such as attractive service contracts and specialized product offerings, to maintain their position in the market. For instance, Malouf launched scented pillows with aromatherapy to enhance the quality of sleep. Similarly, Sleep Innovations, Inc. merged with Flexible Foam Products, Inc. to form a new company Innocor, Inc. to expand and enhance its product portfolio and improve the quality of its products.

Cervical Pillows Market Report Scope

Report Attribute


Market size value in 2020

USD 3.91 billion

Revenue forecast in 2025

USD 5.07 billion

Growth Rate

CAGR of 5.10% from 2017 to 2025

Base year for estimation


Historical data

2014 - 2015

Forecast period

2017 - 2025

Quantitative units

Revenue in USD million and CAGR from 2017 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Type, function, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Japan; China; Brazil; Mexico; South Africa

Key companies profiled

Mediflow; Coop Home Goods; Custom Craftworks; Malouf; Snuggle Pedic; Innocor, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at country, regional, & global levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global cervical pillows market report on the basis of type, function, and region:

  • Type Outlook (Revenue, USD Million, 2014 - 2025)

    • Standard

    • Roll

    • Water-based

  • Function Outlook (Revenue, USD Million, 2014 - 2025)

    • Displacement

    • Support

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • Japan

      • China

    • Latin America

      • Brazil

      • Mexico

    • The Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

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