Clove Cigarettes Market Size, Share & Trends Analysis Report By Type (Hand Rolled, Machine Rolled Full Flavored, Machine Rolled Low Tar Nicotine), By End User, By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global clove cigarettes market size was valued at USD 99.45 billion in 2018 and is expected to expand at a CAGR of 4.5% from 2019 to 2025. The growth is attributed to increasing product launches driven by the growing demand for machine-made clove cigarettes. The majority demand is generated by Indonesia, wherein the cigarette market is led by clove based products, also known as kreteks.

Mildness of clove cigarettes is resulting in their high popularity among the occasional smokers, younger generation, and the beginners. Consumers trying to quit smoking opt for these products owing to the less harshness, blend of different flavors, and presence of low tar nicotine. Gauging the consumer preference for lighter cigarettes, companies are focusing on product launches.

For instance, in 2017, Sampoerna, a subsidiary of Philip Morris International Management introduced a new product named Platinum A. Some of the common flavors blended with cloves and tobacco include cherry, vanilla, strawberry, pineapple, grape, orange, menthol, cocoa, and licorice with an objective to bring uniqueness in the product.

Mostly the young consumers and women are more inclined to the refreshing taste of clove cigarettes. The spicy flavor of cloves along with attractive product packaging of these cigarettes attracts young smokers. In 2017, more than 5 million people in Indonesia consumed clove cigarettes.

Rising consumption of clove cigarettes especially among the young population in Indonesia is expected to offer lucrative opportunities for the market players. Similarly, the young population from Singapore prefers flavored cigarettes, with menthol and clove being the popular variants. Increasing demand from the young generation is a major factor driving the market.

Type Insights

Machine rolled clove cigarettes held the largest market share of more than 80% in 2018, primarily driven by the increasing consumption of full flavored type. Machine rolled full flavored segment accounted for more than 45% market share in 2018. Clove cigarettes contain the lowest level of tar and nicotine content as compared to full flavored ones, which is driving the product demand. Low tar nicotine segment is expected to register a CAGR of 4.9% over the forecast period.

End User Insights

The male segment accounted for the largest market share of more than 80% in 2018, driven majorly by the millennials. Majority of the demand is generated by the male consumers in Indonesia, thereby holding a share of more than 90% in 2018.

Female segment is expected to register a CAGR of 3.4% over the forecast period. The growth can be attributed to the rising popularity of smoking among women in regions such as North America, Europe, and Central and South America. Russian females accounted for more than 57.0% of market share in 2018. Most women smokers prefer clove cigarettes due to the presence of a mixture of different flavors that adds a mildness to the product.

Regional Insights

Asia Pacific held the largest market share of more than 60% in 2018 and is estimated to register the fastest CAGR of 4.7% over the forecast period. The growth is majorly supported by the prominent production and demand in Indonesia, which accounted for about 92% in 2018. Another factor supporting the growth in Indonesia is easy access to the product, because of wide distribution network and relatively low prices. Malaysia and Singapore are other prominent countries contributing to the regional growth. Rise in disposable income of consumers and their willingness to try out unique and premium variants has been driving the regional product demand. Besides, the high demand for herbal flavored cigarettes is anticipated to further drive the regional market.

Clove Cigarettes Market Share Insights

The major market players include Philip Morris International Inc.; Gudang Garam; Nojorono Tobacco Indonesia; Japan Tobacco; British American Tobacco; and Wismilak Group to name a few. These companies engage in strategic initiatives such as new product developments, launches, and acquisitions. These initiatives coupled with introduction of new technologies and products is anticipated to give a fillip to the global market.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global clove cigarettes market report on the basis of type, end user, and region:

• Type Outlook (Revenue, USD Million; 2015 - 2025)

  • Hand Rolled Clove Cigarette

  • Machine Rolled Full Flavored Clove Cigarette

  • Machine Rolled Low Tar Nicotine

• End User Outlook (Revenue, USD Million; 2015 - 2025)

  • Male

  • Female

• Regional Outlook (Revenue, USD Million; 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • Russia

  • Asia Pacific

    • Singapore

    • Indonesia

    • Malaysia

  • Central & South America

  • Middle East & Africa (MEA)