GVR Report cover Cognitive Process Automation Market Size, Share & Trends Report

Cognitive Process Automation Market Size, Share & Trends Analysis Report By Type (RPA, IPA), By Services (Finance, Procurement), By Application, By Industry Vertical, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-091-7
  • Number of Pages: 100
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2021
  • Industry: Technology

Market Size & Trends

The global cognitive process automation market size was valued at USD 4.87 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 27.8% from 2023 to 2030. Cognitive process automation is gaining prominence in organizations because it can complete tasks faster and with fewer errors by automating processes like document analysis, data entry, decision-making, and customer support. Cognitive process automation automates cognitive tasks that humans performed traditionally, leading to increased efficiency and productivity. Moreover, it can help optimize resource allocation and reduce the need for additional workforce in certain areas, propelling market growth.

Asia-Pacific cognitive process automation Market size and growth rate, 2023 - 2030

Cognitive Process Automation (CPA) is advancing through the continuous development and integration of various technologies. Cognitive Process Automation (CPA) and the Internet of Things (IoT) can be used to create powerful and intelligent automation solutions. Integration of IoT data with CPA systems can provide real-time insights and enable sensor-based automation. For example, smart home automation or predictive maintenance in industrial settings. For instance, IBM, a U.S.-based technology company, combines IoT and CPA in various industries. IBM integrates IoT sensors with its Watson IoT platform and employs CPA techniques for predictive maintenance in manufacturing facilities.

Businesses leverage CPA to automate customer service interactions through virtual assistants, chatbots, and voice recognition systems. Customer service solutions powered by CPA can handle common inquiries, provide real-time support, and help customers with self-service options, improving response times and customer satisfaction. CPA is revolutionizing financial operations and accounting by automating invoice processing, expense management, account reconciliation, and financial reporting tasks. By streamlining these processes, businesses can reduce errors, improve accuracy, and increase financial efficiency. Moreover, CPA can optimize supply chain operations by automating demand forecasting, inventory management, supplier management, and logistics processes.

Type Insights

The robotic process automation segment dominated the market with a revenue share of 63.0% in 2022. Various factors including the growing need to optimize operations for increased productivity and maximum return, integrating advanced technologies, and changing business processes across enterprises are expected to drive segment growth. Robotic process automation (RPA) is particularly effective in automating repetitive, manual tasks, such as data entry, form filling, validation, extraction, and basic calculations. RPA bots mimic human interactions with user interfaces, enabling them to complete tasks more quickly and accurately. Moreover, organizations can automate more complex decision-making processes, data analysis, and handling of unstructured data by combining RPA with cognitive capabilities.

The intelligent process automation segment is expected to grow with the fastest CAGR of 29.6% from 2023 to 2030. The intelligent process automation segment is expected to grow as it empowers organizations to transform their operations and unlock new levels of productivity and innovation by combining cognitive capabilities, machine learning, and robotic automation. Intelligent process automation (IPA) allows businesses to automate routine tasks and complex decision-making processes, increasing efficiency, accuracy, and scalability. IPA enables end-to-end process automation by integrating various tasks and systems. It enables organizations to automate complex workflows involving multiple steps, systems, and stakeholders.

Services Insights

The finance segment dominated the market with a revenue share of 39.0% in 2022. Customer requests like loan approvals, account openings, and credit assessments can be processed more quickly and accurately with the help of cognitive process automation. Automation improves the overall customer experience by reducing processing times and increasing data accuracy, which raises customer satisfaction levels. The growing use of cognitive process automation to detect and prevent fraud in financial transactions propels the segment's growth. Moreover, machine learning algorithms can identify patterns, anomalies, and suspicious activities, helping organizations detect and mitigate fraud risks.

HR segment is expected to grow with the fastest CAGR of 30.2% from 2023 to 2030. Cognitive process automation can produce insightful data for workforce planning, talent management, and employee retention by analyzing vast amounts of HR data, including employee demographics, performance metrics, and engagement levels.Moreover, it enables chatbots and self-service portals that give employees immediate access to HR data and services. Human resource management services are being transformed by cognitive process automation, which enables HR professionals to concentrate on strategic initiatives, enhance employee experiences, and promote data-informed decision-making.

Application Insights

The machine learning segment leads the market with a revenue share of 24.8% in 2022. Cognitive process automation uses machine learning to process, analyze, and derive insights from structured and unstructured data, enabling businesses to scale their operations and make informed decisions based on data analysis. Moreover, intelligent document processing uses machine learning to automate the extraction and analysis of data from unstructured documents like financial statements, contracts, and invoices.Many businesses are using cognitive process automation for machine learning across various sectors. For instance, Amazon.com, Inc. utilizes machine learning in its e-commerce operations, including product recommendations, inventory management, demand forecasting, fraud detection, etc.

The natural language processing segment is projected to grow with the fastest CAGR of 29.2% from 2023 to 2030. Companies can automate and improve customer support procedures, lower costs, and offer a more individualized and effective customer experience by utilizing natural language processing in virtual agents. NLP enables machine translation, enabling systems to automatically translate text from one language to another. Language translation capabilities in cognitive process automation can support multilingual customer interactions, offer real-time translation services, or improve communication in international business operations.

Industry Vertical Insights

The BFSI segment dominates the market, with a revenue share of 22.5% in 2022. In the BFSI industry, cognitive process automation helps enhance risk management and fraud detection. Massive amounts of data can be analyzed by AI algorithms, which can spot patterns and alert users to potentially fraudulent activity. The BFSI sector offers significant opportunities for increasing operational effectiveness, improving customer experiences, and mitigating risks through cognitive process automation. Moreover, banks and other financial institutions can automate and streamline customer onboarding procedures using cognitive process automation.

Global cognitive process automation Market share and size, 2022

Healthcare & Life Sciences segment is projected to grow with the fastest CAGR of 31.0% from 2023 to 2030. Businesses in the life sciences sector can use intelligent automation to enhance operations across all functional areas, including development, manufacturing, sales & marketing, supply chain, and distribution.The businesses have already deployed intelligent automation solutions to help with DNA and RNA genomic sequencing and the detection of biomarkers in drug discovery and research. Moreover, healthcare organizations can benefit from intelligent automation's power to improve supply chain management, streamline appointment scheduling, and onboard new patients.

Regional Insights

North America dominated the market with a revenue share of 34.0% in 2022. The North America cognitive process automation industry has been experiencing significant growth due to the growing adoption of artificial intelligence technologies and the demand of organizations to automate cognitive tasks. In North America, intelligent virtual assistants such as customer service and sales support are frequently used for interactions. These virtual assistants use cognitive process automation to comprehend and respond to customer inquiries, carry out tasks, and enhance customer experiences.

cognitive process automation Market Trends, by Region, 2023 - 2030

The Asia Pacific region is expected to grow with the fastest CAGR of 30.9% from 2023 to 2030. The Asia Pacific region has experienced widespread, rapid digitization, which has increased interest in automation and AI technologies. Organizations are adopting cognitive process automation to improve productivity, cut costs, and streamline operations. As major tech hubs in the Asia Pacific region such as China, India, Japan, and South Korea actively invest in AI research, development, and supporting innovation, the market for cognitive process automation remains on the brink of expansion.

Key Companies & Market Share Insights

The market is characterized by strong competition, with a few major worldwide competitors owning a significant market share. The major focus is developing new products and collaborating among the key players. For instance, in June 2019, Blue Prism, a robotic process automation (RPA) solutions provider, announced its acquisition of Thoughtonomy, a UK-based intelligent automation company. The acquisition aimed to enhance Blue Prism's cognitive automation capabilities and expand its offering in the rapidly evolving intelligent automation industry. Some prominent players in the global cognitive process automation market include:

  • Automation Anywhere Inc.

  • Blue Prism

  • Edge Verve Systems Ltd.

  • International Business Machines Corporation

  • Microsoft Corporation

  • NICE

  • NTT Advanced Technology Corp.

  • Pegasystems

  • UiPath

  • WorkFusion, Inc

Cognitive Process Automation Market Report Scope

Report Attribute


Market size value in 2023

USD 6.59 billion

Revenue forecast in 2030

USD 36.63 billion

Growth rate

CAGR of 27.8% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Market revenue in USD million, CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Type, services, application, industry vertical, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; UK; Germany; France; China; Japan; India; South Korea; Australia; Brazil; Mexico; KSA; UAE; South Africa

Key companies profiled

Automation Anywhere Inc.; Blue Prism; Edge Verve Systems Ltd.; International Business Machines Corporation; Microsoft Corporation; NICE; NTT Advanced Technology Corp.; Pegasystems; UiPath; WorkFusion, Inc

Customization scope

Free report customization (equivalent up to 8 analysts' working days) with purchase. Addition or alteration to country, regional, and segment scope.


Global Cognitive Process Automation Market Report Segmentation

This report forecasts revenue growth at global, regional, & country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the cognitive process automation market report based on type, services, application, industry vertical, and region:

  • Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Robotic Process Automation

    • Intelligent Process Automation

  • Services Outlook (Revenue, USD Million, 2017 - 2030)

    • Finance

    • Procurement 

    • HR

    • IT Operations

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Machine Learning

    • Natural Language Processing

    • Pattern Identification

    • Biometrics

    • Optical Character Recognition

    • Others

  • Industry Vertical Outlook (Revenue, USD Million, 2017 - 2030)

    • BFSI

    • IT & telecommunication

    • Transportation & Logistics

    • Retail & E-commerce

    • Media & Entertainment

    • Manufacturing

    • Healthcare & Life Sciences

    • Energy & Utilities

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • The U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia

    • Latin America

      • Brazil

      • Mexico

    • Middle East and Africa

      • KSA

      • UAE

      • South Africa

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