Cold Brew Coffee Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets & Hypermarkets, Company Owned Outlets, Convenience Stores, Online), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global cold brew coffee market size was valued at USD 339.7 million in 2018 and is expected to register a CAGR of 25.1% from 2019 to 2025. Cold brew coffee was initially introduced as an exclusive beverage in the foodservice industry. However, the popularity of handcrafted and premium product opened up lucrative growth opportunities for the global market. 

Moreover, increasing penetration in the RTD beverage category is also spurring the growth of the global market. The growing popularity of iced coffee has driven key companies like Starbucks to expand its product offerings to include cold brew. For instance, Starbucks introduced cold brew coffee pitcher packs that enable consumers to make coffee at home.

The online distribution channel is projected to expand at the highest CAGR from 2019 to 2025. Other distribution channels, such as convenience stores and supermarkets & hypermarkets, are also expected to witness significant growth in the next few years. Companies, such as Starbucks, RISE Brewing Co., Sleepy Owl, and Dr Pepper, are targeting grocery channels, online retails, and convenience stores to increase their sales.

For instance, Starbucks introduced its cold brew products in U.S. grocery and convenience stores in the past few years and is now focusing on online channels to expand its global reach. Companies, such as Starbucks, have opened their stores in these countries due to potential growth opportunities.

Distribution Channel Insights

The company-owned outlets' segment held the largest market share in 2018. Rising consumer preference for specialty coffees offered by company outlets is driving the segment. For instance, RISE Brewing Co. had remarkable success in establishing a market position through its specialty channels and independent stores.

Other distribution channels, such as convenience stores and supermarkets & hypermarkets, are also expected to witness significant growth in the next few years. Companies, such as Starbucks, RISE Brewing Co., and Dr Pepper are targeting grocery channels and other convenience stores to increase their customer base. Starbucks introduced its cold brew products in U.S. grocery and convenience stores in the past few years and is focusing on online channels to strengthen its global presence.

Regional Insights

Drive-by U.S., North America was the largest regional market in 2018 and accounted for more than 70% of the overall share. According to the U.S. Department of Agriculture, coffee consumption in the U.S. was up by 1.5% in 2016 due to the increasing spending power of millennials and their preference for coffee over other beverages. Moreover, a number of key companies are focusing on introducing new variants of the product through various distribution channels, which is also likely to have a positive impact on the cold brew coffee market.

Asia Pacific is expected to register the highest CAGR from 2019 to 2025 due to growing product demand, especially in India, China, and Japan. The success of gourmet coffee brands in India has resulted in a rising preference for specialty products over regular ones, thereby offering lucrative growth opportunities to the market.

Key Companies & Market Share Insights

Some of the key companies operating in the global market include Califia Farms, JAB Holding Company, HighBrewCoffee, Kohana Coffee, Nestlé, La Colombe Torrefaction, Starbucks, RISE Brewing Co., Sleepy Owl, and Heartland Food Products Group.

Cold Brew Coffee Market Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global cold brew coffee market report on the basis of distribution channel and region:

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Supermarkets & Hypermarkets

  • Company Owned Outlets

  • Convenience Stores

  • Online

• Coffee Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • Italy

    • Spain

    • Poland

  • Asia Pacific

    • Japan

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa