GVR Report cover Collagen Supplements Market Size, Share & Trend Report

Collagen Supplements Market Size, Share & Trend Analysis Report By Form (Pills & Gummies, Powder, Liquid/Drinks), By Distribution Channel (Pharmacy, Online Store, Specialty Store), By Region, And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-941-3
  • Number of Pages: 75
  • Format: Electronic (PDF)

Report Overview

The global collagen supplements market size was valued at USD 1.99 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2028. Increasing focus on a healthy lifestyle and growing number of buyers for the product are impelling the market growth. Moreover, increasing awareness of nutritional values, the growing middle-class population, and the rising import demand for collagen are facilitating the demand for collagen supplements. The increasing prevalence of various diseases such as arthritis, inflammatory bone diseases, and other rheumatoid arthritis has encouraged people to inculcate collagen supplements to keep themselves healthy and away from such diseases. Furthermore, the age group and income level plays important role in determining the purchase of collagen supplements.

U.S. collagen supplements market size, by form, 2019 - 2028 (USD Million)

Collagen plays an important role in the body structure as it is the main component of hair, skin, nails, and also bones, tendons, muscle, ligaments, joints, and other organs. With increasing age, collagen declines in the human body. Thus, a collagen supplement can help combat aging and other indigestion issues. Hence its demand is seen rising in recent years. Collagen supplements are available in different forms such as powder, liquid and pills & gummies.

Owing to the rise in health consciousness, the consumer preference for collagen supplements is increasing. Further, improvement in living standards, increase in health expenditure, the surge in disposable income, and large-scale promotion of processed collagen supplements are boosting the market growth over the forecast period. Also, due to the increasing working population, there is rising demand for quality and nutritional supplements which in turn will drive the industry growth.

The COVID-19 pandemic has adversely affected the market in various regions. The lockdown imposed in major countries disturbed the supply chain for product manufacturing. The temporary shutdown of business and retail shops further affected the market during the pandemic. This further had a severe impact on logistics suppliers and farmworkers. However, this pandemic has also shown wholesalers and exporters new paths for growing productivity and improving safety protocols. The distribution channel of collagen supplements also suffered restrain owing to the closure of specialty stores and ban on online delivery during the lockdown.

Form Insights

Pills & gummies accounted for the highest share of around 60% of the global market revenue in 2021. These are widely preferred by the customers as it is the simplest form of collagen supplement. The rising demand for pills & gummies collagen supplements and increasing consumption of dietary supplements are attributed to the growth of this segment over the forecast period. Moreover, the growing preference of consumers towards increasing consumption of dietary supplements and also an increase in muscle growth after exercise are estimated to fuel segment growth.

Powder form will register the highest growth in the forecast period due to increasing demand. Rising demand for collagen supplements, growing disposable incomes, and changing lifestyles are other factors driving the growth of this segment. The powder form is the most popular type of collagen supplement. It can be mixed with water and different types of juices. Various flavors are also available in the market. Powder collagen supplement helps in strengthening hair, bones, joints, and nails. It also helps in improving gut and digestion issues. Due to this reason, its demand is seen increasing in near future. Hence segment is estimated to showcase growth over the forecast period.  

Distribution Channel Insights

The pharmacy segment dominated the market with a share of around 75% by revenue in 2021. The demand for collagen supplements is growing among customers due to more sustainability offered by the pharmacy segment than any other distribution channel types. Hence the segment is projected to show growth during the assessment period.

Global collagen supplements market share, by distribution channel, 2021 (%)

The online store channel is estimated to register the fastest growth with a CAGR of 6.1% from 2022 to 2028. Collagen supplements can be purchased at a low price on the online store channel. The online store can provide various benefits such as coupon benefits, free shipping charges, and other offers. Moreover, exchange or return policy on online platforms fascinates the consumers towards more online purchases.

Regional Insights

North America made the largest contribution to the market with over 30% share in 2021 due to the high demand for collagen supplements in the U.S. and Canada. Also, the increasing aging population in this region drives the market growth. Increasing demand for collagen supplements from the sports nutrition industry is also leading to significant growth in this region. Also, due to increasing per capita consumption of collagen supplements and rising import demand the industry is expected to witness momentous growth over the forecast period. 

Asia Pacific is expected to witness a CAGR of 6.8% from 2022 to 2028. This can be credited to the growing demand for collagen supplements in this region. The rise in disposable income in countries like China, India, and others is further driving the segment growth. In addition, the increasing demand for marine-based collagen supplements is also leading to market growth. Hence the collagen supplements market is estimated to exhibit growth in the region during the forecast period.

Key Companies & Market Share Insights

Companies' main focus is on innovating new forms to meet the increasing demand for collagen supplements. New players are entering the market owing to low market entry barriers and higher market potential. The increasing demand for collagen supplements offers an opportunity for product development in regions of high demand. Some of the prominent players in the global collagen supplements market include:

  • Optimum Nutrition, Inc

  • BioTechUSA

  • TCI CO., LTD

  • Further Food

  • Vital Proteins LLC

  • Hunter & Gather

  • Shiseido Co. Ltd

  • The Clorox Company


  • Codeage LLC

  • Everest NeoCell LLC

Collagen Supplements Market Report Scope

Report Attribute


Market size value in 2022

USD 2.08 billion

Revenue forecast in 2028

USD 2.88 billion

Growth Rate

CAGR of 5.5% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD Million/Billion and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Form, distribution channel, region

Regional scope

North America, Europe, Asia Pacific,Central & South America, Middle East & Africa

Country scope

U.S.; Brazil; Germany; U.K.; France; China; Japan; South Africa

Key companies profiled

Optimum Nutrition, Inc; BioTechUSA; TCI CO., LTD; Further Food; Vital Proteins LLC; Hunter & Gather; Shiseido Co. Ltd; The Clorox Company; THE BOUNTIFUL COMPANY.; Codeage LLC; Everest NeoCell LLC

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the collagen supplements market report based on form, distribution channel, and region:

  • Form Outlook (Revenue, USD Million, 2017 - 2028)

    • Pills & Gummies

    • Powder

    • Liquid/Drinks

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

    • Pharmacy

    • Online Store

    • Specialty Store

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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