GVR Report cover Color Cosmetics Market Size, Share & Trends Report

Color Cosmetics Market Size, Share & Trends Analysis Report By Product (Lip Products, Facial Products), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-335-5
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Report Overview

The global color cosmetics market size was valued at USD 57.2 billion in 2018. Rising spending on personal grooming, changing lifestyle, and improved purchasing power among women are among the factors driving the market. Countries such as U.S., Germany, China, India, and Brazil are some of the key markets.

U.S. color cosmetics Market

High investment on advertising and marketing initiatives including promotions on social networking platforms and endorsements by celebrities have increased brand awareness and visibility among the consumers. Expansion of the digital marketing has been an important driver of this industry. Manufacturers are collaborating with the social influencers for their marketing and press strategies. This strong digital campaign has been shifting the shopping behavior of the consumers towards the e-commerce portals.

Instagram, YouTube, Facebook, Twitter, Pinterest, and the Beauty Blogs are the main digital marketing channels, which are influencing the consumers to try new cosmetic products. For instance, the Google search for “foundation for me” has been doubled during 2013 to 2018. Thus, the digital platform is a crucial marketing tool for the producer, where they directly interact with the consumers.

Over past few years, the demand for organic beauty products has grown significantly. Growing awareness regarding animal health and environment protection is fueling the demand for organic products. Furthermore, shifting consumer preference towards the usage of organic products due to rising concerns over harmful effects associated with synthetically derived cosmetics is driving the market across the globe.

Product Insights

Facial products held the largest share of more than 25.0% in 2018. Growing demand from working class women population is a key factor for the segment growth. Facial foundation, concealer, powder, and bronzer are among the popular products in this category. While face powder and foundation are the leading products, the demand for concealer is growing rapidly on account of its increasing use for overcome ageing effects by masking dark circles, age spots, and large pores.

Lip products are expected to register the fastest CAGR of 7.0% from 2019 to 2025. Increasing purchasing power in emerging economies including China and India has resulted in promoting the consumer spending on premium personal care products. Moreover, growing women working class population is expected to drive demand in the near future.

Distribution Channel Insights

The offline channel dominated the market, accounting for over 85.0% share of the global revenue in 2018. Hypermarkets and specialty stores are among the popular retail outlets in the offline distribution channels. These stores stock a wide array of brands available at different price points. Avon is one of the largest direct sellers of personal care products in the world. It follows the door-to-door selling marketing model for the distribution of its products.

Global color cosmetics Market

Online channels are expected to expand at the fastest CAGR of 9.3% from 2019 to 2025. Increasing penetration of smartphones and high-speed internet are expected to play a key role in the growth in the near future. Convenience and a wide assortment of products have added to the growth of the online channel.

Studies have proved that the small brands hold the major segment of the online market, while the scenario is exactly opposite in the case of the brick-and-mortar market. Some of those brands operate exclusively through online platforms. For instance, in 2012, Nykaa and Purplle, two Indian beauty retailers, started their business through the digital platform and gained significant popularity across the country.

Regional Insights

Europe emerged as the largest market, accounting for 29.5% share of the global revenue in 2018. Germany, France, U.K., Italy, Poland, and Spain are some of the major markets in the region. The cosmetics industry contributes significantly to the European economy and employs more than 2.0 billion people across the region.

Over the past few years, highlighter and color correcting products have gained popularity in the region. The region is witnessing increasing inclination towards organic color cosmetics due to rising concerns over harmful effects of using conventional cosmetics. Consumers increasingly look for products without contentious synthetic chemicals and multifunctional cosmetics.

Asia Pacific is expected to register the fastest CAGR of 9.4% from 2019 to 2025. China, Japan, South Korea, India, and Indonesia are the prominent markets in the region. Expanding middle-class population in countries such as India and China is expected to fuel the demand in the near future. Growing female workforce is also fueling growth in the region, where BB (blemish balms) and CC (color correcting) creams have gained significant popularity in countries such as China and Japan.

Key Companies & Market Share Insights

Mergers and acquisitions has been a key strategy among the companies looking for consolidating their presence in the industry. For instance, in 2016, Bellami LLC acquired Mirabella Cosmetics LLP and Lipland LLP. The acquisitions have enhanced Bellami’s product portfolio and its presence in the market. Similarly, in September 2016, Revlon acquired Elizabeth Arden, a global prestige beauty company. The acquisition was aimed at strengthening the premium beauty segment of Revlon and expanding its global footprint.

In August 2018, L’Oréal acquired Logocos Naturkosmetik AG, a Germany-based natural cosmetics products manufacturer. Logocos sells products under the brand names such as Logona and Sante. The company’s product portfolio comprises bio certified vegan products including make-up, hair color, and lipstick. This acquisition is expected to play a key role in expanding the share of L’Oréal in the near future.

Some of the key competitors are L'Oréal S.A.; Unilever; Estée Lauder Inc.; Avon Products; Inc.; Shiseido Company, Limited; Coty Inc.; and Revlon, Inc. In the upcoming years, the companies are expected to focus on product innovations and expansion in Asia pacific. China is a key market in the region, where rising awareness and growing consumer spending power are driving the demand. Besides, companies are expected to strengthen their online presence to increase their visibility and reach among consumers.  

Color Cosmetics Market Report Scope

Report Attribute


Market size value in 2020

USD 64.1 billion

Revenue forecast in 2025

USD 86.9 billion

Growth Rate

CAGR of 6.2% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; France; Germany; China; India; Brazil; Saudi Arabia

Key companies profiled

L'Oréal S.A.; Unilever; Estée Lauder Inc.; Avon Products; Inc.; Shiseido Company, Limited; Coty Inc.; Revlon, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country; regional & segment scope.

Pricing and purchase options

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global color cosmetics market report based on product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Nail Products

    • Lip Products

    • Eye Products

    • Facial Products

    • Hair Products

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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